Planning for Growth: Evaluating Opportunities, Funding Sources, and Business Plan

UNIT 42: PLANNING FOR
GROWTH

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
Evaluation of growth opportunities.............................................................................................3
LO 2.................................................................................................................................................8
Various sources of funding..........................................................................................................8
LO 3.................................................................................................................................................9
Business plan...............................................................................................................................9
LO 4...............................................................................................................................................13
Exit strategy...............................................................................................................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Every organisation indulges in the activity of analysing the growth opportunities and
planning for the growth strategies that can be adopted in order to provide diversified and well
evaluated growth strategies. The adequate planning helps in making correct decisions that help in
the increase in the overall success of the strategies thus implemented. Checout.com is an online
website that deals and provides solutions related to online payments in the international market.
This is developed 100% on the digital platforms only and operates through that platform only.
The company helps in deriving the solutions related to payment issues and also facilitates overall
electronic exchange of funds especially between two different countries providing an extremely
secured gateway. The current report will evaluate the different considerations that organisation
must take into context before the evaluation of the growth opportunities that are available in the
organisation. The report will further analyse the different growth opportunities that are available
for the company using the Ansoff’s growth matrix and further the different sources of funds that
are available to the companies will also be analysed critically. The different strengths and
drawbacks of these options will be evaluated to select the best funding option for Ckeckout.com.
the report will further present a comprehensive business plan that will develop a financial plan
as well and formulate strategic objectives which the company should take in order to scale up the
business overall. Lastly, different exit as well as succession strategies that the small businesses
can adopt will be critically analysed through its strengths and weaknesses. Lastly, a
comprehensive conclusion summarising key points will be presented in the report.
LO 1
Evaluation of growth opportunities
Growth is defined as
enhancing the potential
capabilities of the
organisation to improve the
business objectives. Growth
is more like enhancing the
capabilities of the company
to earn profits. Different
Stars
Stars are the brand considers
high profitability and growth
rate in target market. These
brands attract huge investment
in market. Company’s part of
this sector is in huge demand
and profitability. Stars the
Industry attractiveness
Industry
attractiveness project
different elements that
contribute in generating
growth of the industry in
market. Factors like a
effective growth rate, huge

methods can be channelizes
to ascertain the growth
opportunities available in
market. Models like Boston
consultancy group matrix,
Ansoff growth matrix,
McKinsey Matrix can be
used to analysis about the
growth options available for
the organisation in market.
Checkout.com is planning to
use the Boston consultancy
group matrix, mackinsey
matrix and ansoff growth
matrix to identify about
various growth options
available for the organisation
in market. All these models
allow organisation to
evaluate different aspects of
the market that can provide
growth to the company.
Boston consultancy group
matrix
Boston consultancy group
matrix is a model used to
analysis the growth
opportunities available for
the organisation in market.
This matrix project the
strategic position
name itself denote that growth
rate of these brands are very
attractive and attract so many
investors to invest in the
company (Holzmann, 2018).
These brands consider huge
product demand in market.
Continuous improvement of
products is a part of the brand
as s strategy to sustain te
product demand. These brands
perform very effectively in
order to meet up different
requirements of the customers
in market. These brands carry
an impressive presence in
market. These brands also
have a huge customer trust that
allow them to boost the
growth.
Question mark
Question mark is also a
part of the Boston Consultancy
Group Matrix. The brands part
of this category considers
losses. The market share of
these brands is minimum.
These brands hold the low
market share even in the
fastest growing market. These
brands need to take immediate
demand, financial
consultancy are the key
elements associated with the
industry check out. Com is a
part off. All these factors
allow the organisation to
entertain growth in market.
Industry attractiveness is an
element that involves what
are the key features of the
industry in which
organisation are currently
operating its business.
Change in demand: The
financial sector is not
associated with plenty of
modification as a part of
innovation. The industry has
a limited scope of changes
due to its product segment.
New services can be
launched with the support of
creative mindset. The sector
is currently growing in the
market due to healthy
demand (Akron, Demir and
Taussig, 2020). As the
United Kingdom considers
an effective per capita
income which has supported
the organisation in enhancing