Planning for Growth of a Small Business: Analysis and Evaluation

Unit-42

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1 Analysis of key considerations in order to evaluate growth opportunities along with
justified considerations in company relations.............................................................................1
P2 Evaluation of opportunities for growth by ansoff ’s growth matrix......................................4
M1 Discussion of options for growth by range of analytical frameworks along with
understanding of competitive advantage in company context....................................................6
TASK 2............................................................................................................................................6
P3 Examining of potential sources of funding which are present to businesses as well as
discussion of benefits and limitation of each sources.................................................................6
M2 Evaluation of potential sources of funding along with justification for adaption of specific
source of funding........................................................................................................................8
TASK 3............................................................................................................................................8
P4 Business plan for growth that consists financial information along strategic goals..............8
M3 Detailed business plan for growth as well as securing investment along with other factor
to accomplish objectives...........................................................................................................11
TASK 4..........................................................................................................................................11
P5 Assess exit or succession options for small business with benefits and limitation of
options.......................................................................................................................................11
M4 Evaluation of exit and succession options for small business with recommendations......13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Planning is considered to be a process which takes a positive method of individual to
accomplish their objectives and goals in an efficient way. It generally refers to security of future
by carrying out particular operations along with various practices in recent scenarios. It is
considered to be advance thoughts of individuals which has been enhanced for improving
success along with development in a future period of time. It also benefits in analysing and
measuring impacts of various strategies which could be applied in companies for accomplishing
success along with growth (Sorensen, 2019). This report is based on planning for growth of a
small business company cheese bar which provides various food dishes and cheese products to
customers in United Kingdom. It is aimed to offer low fat cheese to the customers who are health
conscious so that they can satisfy their demand. This report includes analysis of considerations
for evaluating growth opportunities, various growth opportunity by ansoff matrix, potential
sources of funding along with its benefits and limitations, business plan for growth with financial
information and strategic objectives, exit or succession options for small business with their
benefits and drawbacks along with its conclusion.
MAIN BODY
TASK 1
P1 Analysis of key considerations in order to evaluate growth opportunities along with
justified considerations in company relations.
As planning is defined to a method of mentioning as well as evaluating various changes
according to needs in order to accomplish needed objectives and goals. It is considered to be a
process which is implemented by company in order to balance division among company get
presently has along with their company wants to accomplish after a specific period of time. As
cheese bar is a small business and wants to accomplish its growth by attracting more customers
of existing market by brining some new offering in market which is low fat cheese for the health
conscious people.
Porter’s generic strategy
It is considered to be a strategy which refers to a direction as well as provides competitive
advantage towards company in terms of having competitive marketplace. This is strategy
consists of four various strategies which are implemented by company for accomplishing

advantage in terms of their competitive rivals (Bergsli and Harvold, 2018). It benefits to design
various strategies that could help them in expanding their business practices. In terms of cheese
bar Porter generic strategy is explained as follows: Cost leadership: It is defined to a strategy which is implemented by company when it
offers various products and services through minimum cost that could give support to
achieving large market share. As cheese bar should use cost leadership theory in order to
attract large amount of customers as well as provide their cheese products through
different services with comparatively low price according to competitors. This strategy is
aimed to make the company a cost leader in market so that more of the consumers are
attracted due to its low cost strategy. Differentiation: It generally refers to a strategy that is used by company in order to
represent their innovation as well as creativity in terms of their products as well as
services for accomplishing higher number of sales as well as widen its market share. By
using this strategy company could be able to develop different products which are
completely new in markets. As in terms of cheese bar, this strategy could be used by
them in order to achieve competitive advantage by grabbing attention level of wide
customer base. Moreover, with this, the business can identify the needs in market and
bring such offering which can satisfy those demands and needs (Kaliappen and Hilman,
2017). Differentiation focus: It basically refers to a strategy that is implemented by company
for giving a diversify product and services to customers in market. Is it generally bringing
out brand image in the mind set of customers along with long run success in corporate
markets (Baldwin, 2019). In terms of cheese bar company could use this strategy for
offering their new cheese related products with new in credence along with services in
their business surroundings for gaining effective market share as well as maximizing their
revenues for improving their sales.
 Cost focus: It is said to be a strategy with change implemented by company for covering
a niche market it as well as providing various products through its minimum and low
cost. This is strategy could be introduced by company through understanding a complete
determination of market as well as satisfying requirements as well as demands of