Planning for Growth of a Small Business: Analysis and Evaluation

This report analyzes the key considerations and opportunities for growth in a small business, with a focus on evaluating growth opportunities, potential sources of funding, and business planning. It also discusses the benefits and limitations of different funding sources and provides recommendations for exit or succession options. The report is based on the case of Cheese Bar, a small business in the United Kingdom.

Unit-42

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
TASK 1............................................................................................................................................1
P1 Analysis of key considerations in order to evaluate growth opportunities along with
justified considerations in company relations.............................................................................1
P2 Evaluation of opportunities for growth by ansoff ’s growth matrix......................................4
M1 Discussion of options for growth by range of analytical frameworks along with
understanding of competitive advantage in company context....................................................6
TASK 2............................................................................................................................................6
P3 Examining of potential sources of funding which are present to businesses as well as
discussion of benefits and limitation of each sources.................................................................6
M2 Evaluation of potential sources of funding along with justification for adaption of specific
source of funding........................................................................................................................8
TASK 3............................................................................................................................................8
P4 Business plan for growth that consists financial information along strategic goals..............8
M3 Detailed business plan for growth as well as securing investment along with other factor
to accomplish objectives...........................................................................................................11
TASK 4..........................................................................................................................................11
P5 Assess exit or succession options for small business with benefits and limitation of
options.......................................................................................................................................11
M4 Evaluation of exit and succession options for small business with recommendations......13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Planning is considered to be a process which takes a positive method of individual to
accomplish their objectives and goals in an efficient way. It generally refers to security of future
by carrying out particular operations along with various practices in recent scenarios. It is
considered to be advance thoughts of individuals which has been enhanced for improving
success along with development in a future period of time. It also benefits in analysing and
measuring impacts of various strategies which could be applied in companies for accomplishing
success along with growth (Sorensen, 2019). This report is based on planning for growth of a
small business company cheese bar which provides various food dishes and cheese products to
customers in United Kingdom. It is aimed to offer low fat cheese to the customers who are health
conscious so that they can satisfy their demand. This report includes analysis of considerations
for evaluating growth opportunities, various growth opportunity by ansoff matrix, potential
sources of funding along with its benefits and limitations, business plan for growth with financial
information and strategic objectives, exit or succession options for small business with their
benefits and drawbacks along with its conclusion.
MAIN BODY
TASK 1
P1 Analysis of key considerations in order to evaluate growth opportunities along with
justified considerations in company relations.
As planning is defined to a method of mentioning as well as evaluating various changes
according to needs in order to accomplish needed objectives and goals. It is considered to be a
process which is implemented by company in order to balance division among company get
presently has along with their company wants to accomplish after a specific period of time. As
cheese bar is a small business and wants to accomplish its growth by attracting more customers
of existing market by brining some new offering in market which is low fat cheese for the health
conscious people.
Porter’s generic strategy
It is considered to be a strategy which refers to a direction as well as provides competitive
advantage towards company in terms of having competitive marketplace. This is strategy
consists of four various strategies which are implemented by company for accomplishing

advantage in terms of their competitive rivals (Bergsli and Harvold, 2018). It benefits to design
various strategies that could help them in expanding their business practices. In terms of cheese
bar Porter generic strategy is explained as follows: Cost leadership: It is defined to a strategy which is implemented by company when it
offers various products and services through minimum cost that could give support to
achieving large market share. As cheese bar should use cost leadership theory in order to
attract large amount of customers as well as provide their cheese products through
different services with comparatively low price according to competitors. This strategy is
aimed to make the company a cost leader in market so that more of the consumers are
attracted due to its low cost strategy. Differentiation: It generally refers to a strategy that is used by company in order to
represent their innovation as well as creativity in terms of their products as well as
services for accomplishing higher number of sales as well as widen its market share. By
using this strategy company could be able to develop different products which are
completely new in markets. As in terms of cheese bar, this strategy could be used by
them in order to achieve competitive advantage by grabbing attention level of wide
customer base. Moreover, with this, the business can identify the needs in market and
bring such offering which can satisfy those demands and needs (Kaliappen and Hilman,
2017). Differentiation focus: It basically refers to a strategy that is implemented by company
for giving a diversify product and services to customers in market. Is it generally bringing
out brand image in the mind set of customers along with long run success in corporate
markets (Baldwin, 2019). In terms of cheese bar company could use this strategy for
offering their new cheese related products with new in credence along with services in
their business surroundings for gaining effective market share as well as maximizing their
revenues for improving their sales.
 Cost focus: It is said to be a strategy with change implemented by company for covering
a niche market it as well as providing various products through its minimum and low
cost. This is strategy could be introduced by company through understanding a complete
determination of market as well as satisfying requirements as well as demands of

customers. In terms of cheese bar company could collect large amount of customers
through providing them services on their lowest cost (Sarı, Özdemir and Uzun, 2019).
As cheese is a SME organization, it can use differentiation as its strategy so that it can
bring something new in the market so that competitive advantage can be taken by it and it can
stay ahead of its rivals. This strategy will also help in attracting more customers whose needs are
being fulfilled through differentiation and innovation.
PESTLE analysis
It is considered to be an analysis which identifies macro environmental aspects that could
affect performance of cheese bar in terms of gaining advantage for having growth in terms of
their expansion. Factors of this analysis are explained as follows: Political factors: It generally consists of interventions of government as UK government
has most ability therefore they provide a larger amount of opportunity to new businesses
for identifying more development so please bar could take it as an advantage for carrying
out their business practices on different cities. Economic factors: It consist of different aspects such as inflation, foreign exchange as
well as other rates of country. As economic value of United Kingdom is more stable as
well as compared to other countries. So it is a good opportunity for cheese bar to carry its
business expansion in other cities of United Kingdom. Social factors: As it generally supports about beliefs, living standards as well as values
of society which could create a direct impact on Cheese bar (Park, 2018). As United
Kingdom has wider acceptance of food and beverages company and get a positive
response in carrying out their business practices so it could be beneficial for company to
carry out their business practices for expansion. Technological factors: As country is using more technological advancement in terms of
their business practices as well as focus on satisfying requirements and demands of
customers on higher level by using effective technology. It is beneficial for cheese bar for
carrying out their business practices around with getting support of different technologies
for creating their business practices effective (Mishra and et. al., 2019). Legal factors: This factor basically reflects countries legal regulations as well as rules. It
improves disputes that are related to wages, diversity as well as equality and so on.

United Kingdom has a large description as well as they are following their rules and
regulations on strict basis that could be used by cheese bar in order to have values in
corporate markets. Environmental factors: As it consists of climatic conservation as well as environmental
protection along with different cities of United Kingdom that has strict laws and
regulations in terms of safety of environment. Cheese barcode use effective use of all
resources in order to develop their cheese products with effective ingredients as well as
which could be recycled.
Resources and capabilities
In order to analyse the resources of the organisation, VRIO analysis is being used so that
the company can identify which resources offer sustainable competitive advantage to it. It mainly
categorise the resources into four categories which are illustrated below in relation to Cheese
bar- Valuable: It includes the resources which add value in organization. The financial
resources of company are valuable as they make use of it for grabbing the opportunities
in market and mitigate threats from it. It is competent enough to provide competitive
advantage to the business. Rare: It involves those resources which are rare to organization. The employees are its
rare resource as they are trained and skilled to bring such offering for customers which
can satisfy their needs and desires. Imitable: It includes those resources which cannot be copied easily. The ingredients used
by Cheese bar is imitable resource as it is a secret formula of it to make the authentic
taste for the customers.
 Organized: These are those resources which are organised for company. For Cheese bar,
its distribution network is organized as it helps in making a reach for customers to
consume the offering of the company (Santos and Morris, 2017).
Hence, it can be said that the resources discussed above provide competitive advantage to
the company as it has many capabilities to stand ahead of competitors and take edge over them.
P2 Evaluation of opportunities for growth by ansoff ’s growth matrix.
Ansoff matrix is generally implemented for developing various strategies along with the
framework which helps in developing specific plans through which company will be able to

achieve growth in a specific period of time in future. As this model carries a focus to meet
requirements along with demands of customers as well as grabbing various opportunities that are
present in markets for having more sales. In terms of cheese bar ansoff model is explained as
follows: Market penetration: As in this strategy present products could be sold in present market
for having higher market share (Miao, 2018). In generally it is valuable for Cheese bar as
they are very aware about various advancement in their own market along with they have
a royal brand base that could help them in carrying out various business practices
different from other competitors. Market development: As this is strategy is implemented when company sells out their
product as well as services in new markets in order to target different marketplaces.
Generally, needs large investment as well as funding in order to enter new markets with
different factors for settling their market requirements through their research practices.
Therefore, in terms of cheese bar company has implemented various promotional
activities to expand their market share in New market segments for delivering their
cheese products. Product development: This strategy basically assists in introduction and launching of
new product as well as services in present process which is developed in terms of
achieving competence and confidence of customers so that their goals could be achieved
by making higher profits. As this process could be used by cheese bar for developing
their sales along with profits by making innovation in their present products to have
competitive advantage in markets (Todes, 2017).
 Diversification: As this strategy consists of launching of new creative as well as
innovatory products in new markets for having expansion of their sales. this strategy
covers risk for business practices along with it consists of resistance which could resist
performance of company. Cheese bar could use this strategy in their business practices to
enter into new markets with their new related products.
There are various strategies which are formulated in ansoff matrix as well as cheese bar may
use product development strategy in order to grow. As new markets generally take positive
changes for business practices along with having risk and profit as well (Li and Jay, 2020). As
food industry is considered to be very much effective industry in terms of attract customers in a

higher amount. It also benefits company to accomplish their brand image in markets by
supporting their growth as well as development of company by profitability.
M1 Discussion of options for growth by range of analytical frameworks along with
understanding of competitive advantage in company context.
It has been evaluated that there are various strategies which are driven by different models in
order to have higher competitive advantage. As cheese bar is focusing on differentiation strategy
as well as product development strategy in order to accomplish their higher productivity in terms
of profits for having growth in their business (Obwatho, 2019). As with help of this strategy it
could provide company with different services that could minimise your cost along with
attracting more customers by launching their products into existing markets with a sense of
creativeness for improving their productivity level and making utilization of the existing
resources and capabilities.
TASK 2
P3 Examining of potential sources of funding which are present to businesses as well as
discussion of benefits and limitation of each sources.
As sources of funds provide helps to company in order to raise their capital along with its
benefits company in terms of making contribution towards their accomplishment of objectives
and goals. In terms of cheese bar company requires $55,000 for expanding their business
practices and they should secure a fund for approx. $20,000. Therefore, company could have a
limited amount of sources while they need another sources of funds for raising the capital as well
as that could be divided and explained are as follows: Internal sources: It generally refers to acquiring funds that could be gain by company
prove themselves as well as collecting by selling their own acids as well as capital along
with detainment of earning which are carried from markets.
 External sources: As it refers to phone switch is collected by company in different kinds
of funds as well as consists of various factors such as debentures, bank loans, equity
shares and so on (López-Goyburu and García-Montero, 2018). There are few of sources
that could be used by cheese bar for acquiring funds which are as follows:
Bank loans:

It is said to be amount which is borrowed by company from banks as well as then it could be
repaired back to them within a specific period of time by having a certain amount of interest rate.
It is most common type of fund which could be used by companies in order to avail funds. It is
present in in both long term and short term as well as cheese bar could acquire loan with a
certain amount of interest rate. Advantages: As cheese bar has benefit from acquiring loans from bank and could got a
large amount from banks which is being paid off within a specific period of time with a
specific interest.
 Disadvantages: As Cheese bar also so created a limitation that it due to loan is provided
in terms of sum of acids as well as Bank takes some securities for providing loans and
they are being seized if company will not be able to pay that amount back.
Overdraft:
As overdraft is said to be excess facilities which are collected by bank to their special
customers as well as in this strategy Bank could extend their excess limit of credit through which
specific amount could be withdrawn by company. Advantages: This source of fund is more comfort less as well as flexibility through which
cheese bar could get more freedom for withdrawing their amount in terms of their
balance.
 Disadvantages: As cheese bar should also have to pay a large amount of return in terms
of that acquired overdraft.
Angel financing:
It is considered to be a source of finance which is required by a company in which some of
investors invest in their business according to their interest as well as accomplishing sales as well
as profit according to their condition of business (Alekseev and Kuznetsova, 2018). Advantages: As cheese bar provides more benefit as they are able to connect it believes
of investors as well as knowledge.
 Disadvantages: Cheese bar could Paisa drawback of acquiring Angel parents in terms of
dividing their shares in terms of sales and profits of business.
Crowdfunding:
It is considered to be an amount that is collected from wide number of collected customers
as well as which is generally performs through digital platforms.

 Advantages: As cheese bar gets an advantage for using this source of finance as they use
various online platforms for promoting their cheese products as well as services.
 Disadvantages: As Cheese bar has to face a drawback of impacting their low brand
image in terms of corporate markets.
Cheese bar can opt for bank loans as their source of funds as it will help it raise the
finances in an easy manner and in less rate of interest. Moreover, the business is required to pay
monthly instalments so the pressure to repay whole amount is also less.
M2 Evaluation of potential sources of funding along with justification for adaption of
specific source of funding.
It has been evaluated that there are various sources of finance by which Cheese bar can use
in order to expand their business practices by using sources of finance like bank loans in order to
develop more profits as well as sales for expanding their business practices (Ferm and Raco,
2020). As could have a very effective position as well as acceptability along with attracting
various customers who are health conscious in same market. By using bank loan as a sources of
finance it could be beneficial for Cheese bar to acquire funds in order to grow their business
practices.
TASK 3
P4 Business plan for growth that consists financial information along strategic goals.
As business plan requires a wide information in terms of document that could help company
in order to accomplish its objective as well as target within a specific period of time. It is
considered to be are written documents which good involves all information related which is
needed for business to analyse more growth as well as development. In terms of Cheese bar
company requires business plan which could help in assist them to accomplish development as
well as high market share in an efficient way (Liu, Zhang and Bae, 2018). It could basically
present needs of Cheese bar that could consist of all various aspects such as mission, objectives
as well as vision along with other factors. Business plan helps in carrying out various roles
through more efficiency and effectiveness with good help in contributing company while making
several decisions for welfare of company. It also consists of various policies which are
associated with finance and investment that are developed for achieving large amount of sales as
well as profit for expansion of new business. Major objective for carrying out business plan is to

design more positivism in in business surroundings as well as accomplished better results in a
particular period. Cheese bar comes under food and beverages company that deals in selling out
products along with their or other ingredients. As they work to provide effective directions about
how to launch as well as sale their new products in terms of cheese in markets. There are various
strategies which would be followed by companies for increasing their effectiveness in markets
of United Kingdom for attracting customers on a wide scale. As this plan consists of various
factors which are as follows: Executive summary: The Cheese bar is the small organization which deals in food
products. As the company requires growth in near future in order to stay competitive, this
business plan is being prepared wherein it will launch a new cheese product that will be
fat free cheese wherein only 2% of milk will be used in order to serve the customers who
are health conscious. Mission: As Cheese bar carries a mission to provide quality served cheese products to
their customers for increasing their satisfaction level. Vision: Cheese bar is having a vision of providing quality served food items also with
their own ingredients in terms of various quality of varied services (Saidi, Shahbaz and
Akhtar, 2018).
 Objectives:
1. To increase the sales by 30% in next 12 months.2. To enhance market reach by 20% in next 12 months. Market segmentation: For the current business plan, Cheese bar shall segment the
customer on the basis of their psycho-graphic characteristics which focuses on the
personality and interest of people. The target customer of Cheese bar shall be the young
middle and old aged people who are health conscious on one hand and likes to consume
cheese so that they are able to satisfy their needs. Growth Strategy: The main strategy for working on this plan will be taken from Ansoff
matrix wherein product development strategy will be used which will have introducing
new products in the market wherein the organization already works. This strategy is less
risky as the business can initially analyse the needs of market and then come up with such
product which can fulfil the demand in market. As Cheese bar has identified the need for

low fat cheese for the people, this strategy will help in working on it so that growth is
ensured. Marketing Strategy: In order to make people aware of the new offering, the Cheese bar
shall use pamphlets, social media and digital marketing so that it can reach people and
attract them in order to enhance the sales.
 Financial information: It is associated with inflows as well as output of company which
is said to be and major element of companies that could help in achieving objectives in an
efficient manner. Cheese bar implements various sources such as internal and external
funds for accomplish their business targets in a specified Time scale.
Total forecasted budget
Particular 31/12/18 ($) 31/12/19 ($) 31/12/20 ($)
Implementing
technology
expense
16000 - -
Promotional
event
10000 7000 5000
Advertisement
expenditure
7000 5500 5000
Catalogues 1500 3500 2800
Training
expenses
6000 7800 8000
Total Cost 40500 23800 20800
As by introducing new product by Cheese barin its existing market, there are various
activities that would help in carrying out budget for operating their financial capabilities. It
consists of various tasks such as advertisement, technological advancement and so on.

M3 Detailed business plan for growth as well as securing investment along with other
factor to accomplish objectives.
It has been analysed that business plan requires a detailed information in terms of cash flows
and other financial information which denotes different liabilities and assets of company as well
as Cheese bar requires to pay various taxes in different years so that their efficiency could be
maintained in markets along with various sources of funds and vision along with mission used to
have effectiveness in working. The business plan is mainly created by Cheese bar so that it can
make a outline of its strategy and predict its success so that it can achieve its objectives. The
main growth strategy of Cheese bar is to bring a low fat cheese in the market for the health
conscious people. This business plan consist of vision, mission, marketing strategy, growth
strategy, target market and other aspects.
TASK 4
P5 Assess exit or succession options for small business with benefits and limitation of
options.
It is essential for company for developed and design succession as well as exit plan for them
as it benefits them in building their effective results as well as creating out a used impact on
company’s performance. As it gives support to company while handling with different
uncertainty which could develop in market on regular basis (Atwood, 2020). There are various
succession plans as well as exit plans that could be used by Cheese bar which are as follows:
Succession plan:
It consists of various opportunities which are collected and built by companies for
developing their sales and profit level. as in this leadership could be transferred to different
individual. In terms of Cheese bar company code make to deal and handle with various issues
that are present in markets which could be used by having merger and acquisition.
Mergers and acquisition:
It is considered to be a process by which two or more businesses company and came
together to design their sales as well as business practices and these companies could be of same
size that could improve their growth level in markets. While acquisition is considered to be one
which is used by company and has its own to others for improving their profitability level.

 Advantages: As it develops various skills as well as connect effective and knowledgeable
individuals for having more competitions in markets (Choudhary and Srivastava, 2019). Disadvantage: As there are few of drawbacks in terms of having more complexities and
difficulties which are created in marketplace that are of various customers which could
have different mind-sets in terms of purchasing cheese products (Can and Dizdarlar,
2021).
Franchising
It mainly involves selling the rights of the business to the other person and the working of
the business shall be solely dependent on the way the business use to operate in past. It requires
huge investment in order to work as per the needs of franchisor so that its brand value can be
used to attract customers. Advantages: It is a better option as compared to business tart ups as its possibility of
success is tended to be higher.
 Disadvantages: It takes huge investment to work in franchising while the owner has to
work as per the requirement and working of the franchisor.
Cheese bar can use merger and acquisition in order to grow and expand its business as it
will help it to create its own brand value and also make utilization of the existing brand with
which it is being merged so that it can offer variety of options to the people.
Exit plan:
It basically defines to an inclusive evaluation of particular factors which could affect
performance of company. As Cheese bar performance could also be affected as well as it helps in
identifying various challenges along with resisting profitability of business practices in terms of
carrying out expansion in different cities of United Kingdom (Fainstein, 2018). There are few of
exit plants which could be considered by is bar that are as follows:
Selling up in open market:
As it is considered to be a process by which company offers their products as well as
services on and on sale. It could be possibility that all their cheese products have to be purchased
by third individual along with it doesn’t carry any negative impact as every element could be
sorted without having any reflection of their brand image. Advantage: As it does not affect company’s Goodwill as business is carried by third
individual party.

 Disadvantage: As Cheese bar could lose their talent as well as knowledgeable employees
and therefore quality of their business practices are to be affected.
Winding up:
It generally refers to a form through which business practices and its sales with their acids
could be fulfilled by having liabilities as well as providing equal and needed distribution to their
shareholders (Feitelson, 2018). Advantage: It has a benefit of company as they do not have any liability along with their
completely has free from activities from different legal disputes.
 Disadvantage: As it could that cheese bar good loses its market share as well as it is time
utilising process which could bring out more burden towards company.
M4 Evaluation of exit and succession options for small business with recommendations.
It has been evaluated that succession plan where merger and acquisition could be used by
cheese bar for increasing their competitive advantage in rivalry markets. Along with that it helps
in accomplishing effective growth opportunities are with having a wide market share for gaining
success in future period of time with effective revenues (McCann and Van Oort, 2019). Along
with that for having exit plan Cheese bar could use selling up in existing market so that the
business can grow and customers can get want they desire from this business.
CONCLUSION
From above report it could be concluded that planning is considered to be an essential
element for companies in order to achieve long-run success and goals for them and sustaining
their business in markets. As while having expansion of business it is necessary for companies to
make their business plan that helps in assisting their objectives along with target for carrying out
expansions in different ways. Along with that this report explains about different models which
is used to determine and design various strategies and policies for achieving success and growth
opportunities in order to have development. This report explains about business plan which is
required for growth along with financial information in order to achieve them.

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