Tapping into New and International Markets

Tapping into New and
International Markets

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Description of global business concern for the procedure of small and enterprising institution 3
Provide evidence based analysis of the global business environment in which small and
entrepreneurial businesses operate using specific examples..................................................4
Explanation of danger and possibility that is face by SME's in exploding competitive global
situation..................................................................................................................................5
Critically evaluate and show of menace and possibility faced by SMEs...............................6
TASK 2............................................................................................................................................7
Benefits of global trading blocs and agreements....................................................................7
Describe the several tariff and non-tariff hurdles that occur in global market area...............8
Measure the benefits of global trading blocs and concord...................................................10
TASK 3..........................................................................................................................................10
Benefits and drawbacks of importation and exportation procedure and how a deal can be
barred....................................................................................................................................10
Describe comparison among merchandise and service imports and exports.......................12
Apply appropriate import and export procedure by offering recommendations..................13
TASK 4..........................................................................................................................................13
Several ways in which SMEs can take entry into global markets........................................13
Comparison and contrast the several methods by which SMEs can take entry into global
market, assessing the benefits and drawbacks of every method..........................................14
Analysis of several methods which is opted by SMEs and by providing appropriate
recommendations..................................................................................................................15
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Market is referred as an area that undertake purchasers and vendors simultaneously under
few conditions and two or more than organizations are involved to conversation suitable
merchandise and services. For this, market can be the online or physical outlet as in online there
is no direct contact among buyers and sellers (Dwyer and Vongvisouk, 2019). In this
international market undertake the geographical market that exist at the external side of
international borders. The assignment is supported on small business concern and their overall
enlargement in other areas that helps in identifying the overall global business situation and also
analyzeanalyse the opportunities and challenges for the growing of institution. To carry forward
this report, Ella's Kitchen is considered which deals in organic baby food that is sold in
supermarkets and founded in 2006. Company also has 30% share for the baby food sector.
Company has around 62 employees working for them and has the global turnover of
approximately $121 million. Moreover, it also leads to explain the suitable benefits of trading
blocs agreements and define various duty and non-tariff barriers which are present in global
marketplace. Apart from this, comparison among merchandise and services imports are also
discussed that leads to evaluate various methods for small business concern into global
marketplace.
TASK 1
Description of global business concern for the procedure of small and enterprising institution
Worldwide business situation undertakes the overall environment of several countries
that leads to impact the judgement making of institution undertaking the effective utilization of
resources. It is also essential for company to identify the global business environment in an
effective manner that depict the information and environment of area that leads to impact the
success of company (Hollinshead, 2020). The assignment is relying on the enlargement of small
businesses in Europe, specifically in United Kingdom for the suitable enlargement of enterprise
transaction in an effective manner. For this, several aspects are discussed as: Political factors: It is concerned with the political stability and condition of country for
the business operations and it is also essential to identify it. Moreover, Europe has the
favourable condition for the increase of new and small business concern as they tend to
offer effective opportunities to small businesses due to the political progress. For

example, the legal regulations of state are favourable for the effective expansion of small
businesses regarding the investing and commerce as it is advantageous for company. In
terms of Ella’s Kitchen, they tend to undertake taxation policy of UK and suitable issues
with effective factors of bureaucracy, foreign trade policy, small business funding and so
on that impact the growth of company (Ella's Kitchen, 2021). Presently, Ella’s Kitchen
tends to opt local power structure considering the local trends in order to deal at the
domestic level to expand at the global level and negatively impact the overall
performance of Ella’s Kitchen. Economic factors: It undertake various factors like employment rates, wages and so on
that put direct impact on the functioning of Ella's Kitchen. For this, company tends to
expand in India by considering the wages and inflation rates which is quite low that can
become opportunity for Ella's Kitchen in its expansion. Furthermore, these factors are
concerned with the overall economic performance that impact the operations of small
businesses and their decision making (Najmaei and et. al., 2017). By undertaking the
situation of pandemic, it tends to bring lot of economic crisis across the world that
negatively impact the functioning of Ella’s Kitchen (Economic environment, 2021). To
overcome from this factor, Ella’s Kitchen need to organise market research in terms of
mitigating risk factor. Social factors: These factor tends to undertake trends of market area that put direct
impact over the performance of Ella's Kitchen. In relation with, Ella's Kitchen they are
quite capable to serve for the new market area by having proper knowledge regarding the
market trends. For this, there are various socio-economic components that tends to impact
the overall performance of Ella's Kitchen (Ella's Kitchen, 2021) by properly analysing the
ethical situations of UK that tends to influence the overall demand of products and their
operations. Moreover, by considering the cultural factors of UK, Ella’s Kitchen need to
consider strategic formulation in order to respond over the suitable operations as per the
success strategy (Castaldi and et. al., 2019). In terms of Ella’s Kitchen enhancing support
for the renewable energy leads to impact the operational efficiency as it can become
threat for respective company.
 Technological factors: It is the all important aspect which is related with each and every
company and for this, the technical components are identified like effective digitalisation