Tapping into New and International Markets

Task 1 & 2
Tapping into New and
International Markets

Table of Content
 Introduction
 Introduction to the chosen country and region
 An analysis of the global business environment
 Threats and opportunities faced by the organizatio
n in global business environment
 Advantages of international trading blocs
 Tariff and non Tariff barriers
 Conclusion
 References

Introduction
The current market conditions and huge competition
demands the organisation to expand their operations on to
a global level. The SME which is selected for the
expansion purpose is Ella's Kitchen which is planning to
expand in Australia. The effect of all the global factors on
an entrepreneurial organisation will be examined.

Introduction to the chosen cou
ntry and region
The analysis for the report is performed on the aspects of
United Kingdom, as the nation is well known with fact that
a a lot of small and medium enterprises are contributing
efficiently to enhance national economy. The UK is the most
developed and constant growing part of the Europe
continent. The UK is ranked on the 6th position among the
world in respect of its nominal GDP which impacts majorly
on the development of nation as well as of its people. The
nation is recognised for the continuous trend evolvement in
the sector of education, business and technologies.