UNIT 6 Management Food & Beverage Operations | Assignment

UNIT 6 MANAGEMENT OF FOOD
& BEVERAGE OPERATIONS

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
LO1..................................................................................................................................................1
P1 Types of businesses within food and beverage industry........................................................1
P2 National and international rating system for the food and beverage industry........................2
P3 Current as well as the future trends which are affecting the beverage and food industry......2
L03...................................................................................................................................................3
P6 Different marketing technology and operational technology for the pupose of comparision
in different F and B business.......................................................................................................3
P7 The factors for Choosing food and also the beverages which is influenced by the customer's
decision........................................................................................................................................4
P8 The strategies which are used in order to attract the customers and also built loyal
customers in the food and beverages sector.................................................................................5
COCLUSION...................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
The management of food and operation is very important because on the basis of it the
success of The Heathrow Airport Restaurants and Lounges Ltd depends, which is also known as
London Heathro, having an owner named as Heathrow Airport. It is an international airport and
also the second busiest airport of the world (Davis, and et.al., 2018). In the study different types
of food and beverage industries are taken which are Hotels, Restaurant and Catering. The
different types of operation and marketing technologies used by different organization is
discussed in detail. The various factors which influences the customer dicision is also discussed
in detail here. Holdings
ACTIVITY 1
P1 Types of businesses within food and beverage industry
There are many types of business within food and beverages industries such as
Restaurants, catering, hotels.
Hotels
Hotel provides lodging or accommodation to travellers, vacationers and other people.
Hotel industry refers not only to hotels but also many other forms of overnight accommodation
including hostels, motels and guest houses. It does not include long term or permanent forms of
accommodation. These business are mainly aimed at travellers or tourists though other local
people may also use them (Wood, 2018). Hotels provide private rooms and almost have en-suite
bathrooms. Services provided by hotels are laundry services, table service, room service, food
and beverage, internet, adequate safety and security, gym, spa and saloon. Small priced hotels
offer basic guest services and facilities. Whereas larger or high priced hotels provides additional
services like swimming pool, tennis and basketball court etc (Dopson and Hayes, 2015).
Restaurant
Restaurants is a type of business which provides services like food and drink to
customers. Most of the mid-range and high range, they also serve alcoholic beverages like wine
and beer. Most of the firms have waiters to serve the food and drinks where as in some Firms
there is self-service. In company’s meals are generally served and eaten by customers in
premises only but some firms offer take out, and home delivery services also. Some business
serve only single meal whereas some companies serves two meals i.e., lunch and dinner.
1

Heathrow Airport Restaurants and Lounges Ltd operate same business (Osterroth and et.al.,
2017).
Catering
Catering is a business which p provides food services to remote site or site such as hospitals,
hotels, aircraft, filming site or studio and event venue. It is essential for a catering company to
provide good quality and delicious food to its customers. Catering services must make its
customers pleasant and happy. Caterer prepares everything from catering equipment’s and
appliances and the food is prepared by the demand of its customers. Thus, the customers must be
satisfied. There are different types of catering services such as wedding services catering,
corporate catering, social event catering, cocktail reception, bento catering, buffet catering, petite
takeaway catering. Prominent catering services are provided by 2 sisters Food Group (Borges
Lopes and et.al., 2015).
P2 National and international rating system for the food and beverage industry
Different Rating System in Food & Beverage Industry Nationally and Internationally:
Rating System
As Overall the rating system depend on combination of range of facilities, and how they
are offering services and providing general qualities. The rating system is becoming popular and
it is a new way to compare between two or more companies which helps in doing evaluation of
the companies, which is very beneficial for the customer as well as hotel. There are two rating
system such as national and international rating system.
Rating system of food and Beverage at national level
Dozen rating system
Now days more than a dozen rating system established to identify the health products.
Some of them are like guiding star where they put rating information tags below the products
which specifies the quality of the products. The Heath row Airport Restaurants and Lounges Ltd
got 3 stars out of 5 as per this rating.
Controversial rating system
It is the smart choice now days where it put jazzy label in front of package. By which it
helps the customer to identify the Quality of the product food item. Heath row Airport
Restaurants and Lounges Ltd have got 3.6 stars as per this rating system.
Smart choice rating system
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