Unit 6. Managing A Successful Business Project : Assignment

Unit 6
Managing A Successful
Business Project

INTRODUCTION....................................................................................................................................3
DEVISE PROJECT AIMS AND OBJECTIVES FOR A CHOSEN SCENARIO. ..................................................................4
PRODUCE A PROJECT MANAGEMENT PLAN THAT COVERS ASPECTS OF COST, SCOPE, TIME, QUALITY, COMMUNICATION,
RISK AND RESOURCES. ..........................................................................................................................5
WORK BREAKDOWN STRUCTURE AND GANTT CHART FOR THE PROJECT............................................................7
SMALL SCALE RESEARCH BY APPLYING QUALITATIVE AND QUANTITATIVE METHODS...........................................10
DATA ANALYSIS AND INTERPRETATION....................................................................................................12
RECOMMENDATIONS..........................................................................................................................16
IMPORTANCE OF UNDERTAKING THE RESEARCH TO MEET STATED OBJECTIVES...................................................17
CONCLUSION......................................................................................................................................17
REFERENCES.......................................................................................................................................18

INTRODUCTION
Managing of projects is a process which starts with planning of project and finished at
completing of pre-set goals and objectives of project. Whereas, globalisation is a process in
which integration between nations increases that also includes trading of goods and services
across the boundaries. It also supports the organisation in expanding its brand image at
international level through determining market conditions and its complexities. In reference with
this project, a researcher is hired by firm who will conduct the research for company's
globalisation. Present assignment is based on British Telecom that is engaged in communication
sector and provides its services throughout the world. This report will discuss about objectives
and aims of projects along with project management plan. Several kind of research methods, data
collection method along with some recommendations will also be provided at the end of research
which defines company should globalise its business or not.
Positive influence of Globalisation in general to the businesses in the UK.
1. Economic impact: Economic development of nation highly depends on the contributions
of several firms which are operating within the nation in form of job possibilities, vast tax
duties to government. It is main reason due to which government of specific nations
provide invitations to multinational organisations for making economic development of
nation.
2. Cultural impact: Company is operating its operations at global level because of which
there are several individuals of different culture works together in workplace which
makes easier for company in globalising their operations in different nation effectively.
3. Ethical Impact- Ethics can be defined as beliefs, norms and rules of an organisation
which should be followed by each firm effectively while performing its business
operations globally. By doing these organisations will able to successfully expand their
business operations.
Devise project aims and objectives for a chosen scenario.
Background of Research - British Telecom is a well-known firm which operates its
function at multinational level and offers telecommunication services in across 180 nations.
Company has gained high end growth and success at global level but now management of firm
wants to make strong presence in those market areas where telecommunication companies are

low in number. As company wants to expand its market share then it is very important for them
to take support from various divisions of firm that are defined as follows:
Operations: As company wants to make expansion then they have to analyse each
activity that is increasing cost of operations for which they have to take support from operations
department so that unessential functions can be determined and removed. Through this, company
will be capable in supplying products and services at affordable prices to new users at new
market.
Marketing: This department provides adequate support in form of spreading information
about offerings of firm in those countries where firm wants to make expansion. For it,
management of firm have to provide satisfactory funds to marketing department so that
customer's needs and wants in operated nation can be identified effectively (Voegtlin, Patzer and
Scherer, 2012).
HR: This is the department who have liability to hire talented and experienced employees
for the firm who have knowledge about the different cultures and backgrounds. With the help of
it, company will be able in getting suitable growth in new marketplace within a small time
period.
Accounting: During expanding operations a lot of transaction would be made by
different divisions of firm which are very important to record in books of accounts so that
available reserves and expenditures can be identified properly. This work can be possible
through taking support from accounting department which automatically leads British Telecom
towards successfully expansion in global market.
Aims of Project
To identify the influence of globalisation on the functions of an organisation. A case
study on British Telecom.
Objectives:
 To conduct an investigation over globalisation and its influences.
 To examine different organisational function through primary and secondary data.
 To determine the most suitable approach through which British Telecom can expand
globally.

Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources.
It is a blue print which guides the managers that how project will be executed, regulated
or completed. In other words, it is detailed statement that includes baselines, time-frames and
other aspects which helps investigators and project managers in completing project within the
given time-frame. Apart from that, it also includes several aspects which should be consider by
project managers so as to completing the project successfully. These aspects are given as below:
Cost - It is an important aspect which should be consider by project managers of British
Telecom while expanding business. For successfully expanding operations several things should
be required by British telecom like advancement of technology, hiring of employees etc.
Therefore, it is very important for project managers to form adequate budget which provides
support to employees in investing amounts as per the budget. For successfully expansion,
management have estimated an amount of 45000 pounds whereas, researcher has requested an
amount of 50000 pounds from the management of firm so as to conducting research effectively.
Total Forecasted Budget
Particulars Cost
Promotional Expenses 8000
Advertisement Expenses 5000
Technology Implementation cost 12000
Training Charges 25000
Total 50000
Scope - This aspect is concerned with expectations of organisation that they will achieve
benefits after making expansion of firm at international level. Due to having large presence,
company have broad scope in the new marketplace where they want to expand which will be
helpful for them in making successfully expansion. Whereas, through this research researcher
will be able in getting knowledge about the globalisation concept that will be beneficial for them
in executing further research programmes (Pieterse, 2015).
Quality- Customer-base will automatically increases when quality offerings will be
provided by British Telecom in new marketplace. For increasing customer base company can use

online feedback system which will not only supports in identifying customer's requirements but
also assist the management in increasing satisfaction level of customers. Whereas, researcher
should use qualitative research method like primary sources which involves questionnaire etc. so
that relevant outcomes will be received at the end of investigation.
Risk - Risk is always exist in business environment that are more complex in nature and
can provide favourable or adverse influence on the policies and plans of business. Therefore, it is
important for the managers of organisation to forecast the risks that can occur due to
mismanagement of time, insufficiency of funds etc. These risks should be considered effectively
so that firm can make expansion successfully in new marketplace. Whereas, researcher can also
face several risks like irresponsiveness of respondents, lack of team support etc. which should be
consider while executing the research so that better outcomes will be received at last of
investigation.
Resources - These are also an important aspect which should be allocated by project
managers effectively so that through utilising them in optimal manner project activities can be
carried out easily. For British Telecom, resources are human, technological, financial etc. that
should be invested by company effectively for making expansion successfully. Whereas,
resources for researcher are books, journals, funds etc. which should be considered by them
effectively so that relevant information will be collected for the topic of research (Oakes, 2016).
Time - This is an important element because without considering it any organisation
can't achieve its desired goals in given time-frame. For making successfully expansion,
project managers of firm should divide each activities along with an adequate time period so
that all functions related with project would be completed effectively. Project managers of
British Telecom have estimated 6 months of time period so as to successfully expansion of
their business. The estimated time for each task is, the management takes around 2 months
to promote their facilities or offerings and than advertise their operations for 1 month and
the implementation of technologies within the operations of firm will take around 1 month
and than the training session of employees will take 2 months time to be prepared in
providing effective facilities to their customers. Whereas, researcher have demanded 2
months of time period for executing research programme effectively. The researcher has
estimating the activities as per their priorities like researcher set the potential aim and
objectives to assisting the work in right manner and takes around 1 week to implement

suitable objectives and aim. Along with this researcher moving towards accumulation of
information in which researcher takes around 3 weeks as this is the key aspect to reaching at
the potential outcome. The verification of collected information will be executed within 2
weeks and the analysis of information will take 1 week to reaching at the key outcome.
Communication - It is also an important aspect which provides duty to managers of
British Telecom to use effective communication channel within the workplace so that employees
and stakeholders of firm are aware regarding their responsibilities such as providing funds or
accomplishing tasks. Several ways of communication which can be use by researcher are emails,
telephone, messages etc. so as to getting valid information from respondents for carrying out
research.
Work Breakdown structure and Gantt chart for the project
Gantt chart: It referred to graphical representation of each functions along with time so
that pre-set goals will be achieved in time-frame. In addition, Gantt chart also enables the firm in
identifying appropriate time so that all activities of project should be completed effectively. In it,
Horizontal lines are used for defining measures that can be taken for executing project in
stipulated time-frame. It also provides effective support to employees in managing their activities
according the time frame so that goals can be achieved effectively.

Work Breakdown structure - This is a structure in which project managers have to
divide whole functions or activities of project so that staff can complete the given task
effectively. Along with this, it will also beneficial for firm in determining total income and
expenditure which is needed for executing project effectively. In context of British telecom, by
using this structure management will be able in controlling expenditures which leads the firm
towards successfully expansion in market.

Small scale research by applying qualitative and quantitative methods
Small-scale research - It is comprehensive guide for scholars or researcher who are
doing thesis, projects or investigation. It is a systematic structure which includes method of
enquiry and define strength and weakness of various approaches. A Little data is collected
within the Small-scale research which is used for discovering valid conclusion and
outcomes.
Research methodology- It can be defined as techni que of method which is used by
investigators for performing operations of research programme. This is an analysis which
includes systematic and theoretical methods and that are used by researcher for conducting
research programmes.
Qualitative- In this kind of research method, Investigator uses opinions, views and
suggestions of several respondents while gathering information. In it, data which is collected
by researcher is non-numeric in nature.

Quantitative- In this kind of investigation method, researcher uses numerical or
statistical data so as to getting valid outcomes at the closure of investigation.
Data Collection - This is a method of gathering valid informations and data for a particular
topic so that research programme can be conducted effectively. Basically two types of data
collection methods are used by researchers which are given as below:
Primary- It is the data collection method in which original and accurate data is
collected by researcher from several sources like questionnaire, personal interviews etc.
Data which is collected in this method are more reliable and accurate than other methods.
Secondary- In it, Investigator have to use those data that is already used by someone.
In order to gathering this kind of data investigator have to use journals, internet sources,
websites etc. reliability of this data is less because it is used before by someone else.
Data Sampling is a process which is used for statistically analysing the collected data
which is collected from selected respondents. 40 respondents which includes stakeholders,
employees are selected by researcher so as to collecting valid informations about the research
topic. In this project, qualitative method of research along with primary method in form of
questionnaire is used for getting favourable outcomes at closure of research. Along with it, Open
ended questionnaire is framed by researcher for taking favourable responses from the
respondents (Morris and Geraldi, 2011).
Questionnaire
Q1) Are you aware regarding the concept of globalisation?
a) Yes
b) No
Q2) Identify the different factors that impacted on distinct departments of British Telecom?
a) Political
b) Economical
c) Environmental
d) Social
Q3) What are the relationship between positive economic, ethical and cultural factor and
business functions of British Telecom?
a) Positive

b) Negative
Q4) Which of the following benefits can be received by British Telecom after expansion of
business?
a) Increment in sales
b) Improvement in growth and development
c) Large number of market share
Q5) What are the ways would be used by British Telecom to increase their performance at
international level?
a) Adoption of high-impact marketing
b) Adoption of motivation theories
c) Improve employee teamwork and company culture
Q6) In which manner, ethical, cultural and economic factor of globalisation impacted on several
business operations of British Telecom.
a) Positive
b) Negative
Q7) Which primary function of British Telecom highly influences by globalisation?
a) Marketing
b) Human resources
c) Operations
d) Other
Q8) Is globalisation helps the British Telecom to gain competitiveness within stipulated period
of time?
a) Agree
b) Strongly agree
c) Disagree
d) Strongly disagree
Q9) What are the ways by which British Telecom can easily overcome negative impact of
globalisation?
a) Adoption of communication channels
b) Proper study about government's rules and regulations
c) other

Q10) Any recommendation for British Telecom about the impact of globalisation on several
business functions of organisation.
Data analysis and interpretation
Q1)Are you aware regarding the concept of
globalisation?
Frequency
a) Yes 32
b) No 8
Interpretation: From the above chart it has been identified that most of the selected
respondents are highly aware and knowledge regarding the globalisation concept. 32 out of 40
have good knowledge about the term globalisation whereas the leftover 8 respondents failed to
answer the question related with the concept of globalisation. Therefore majority of people are
aware about the concept of globalisation as they are interested towards the subject area or wants
to explore their knowledge and few are not aware because of lack of knowledge and interest.
Q2) Identify the different factors that impacted
on distinct departments of British Telecom?
Frequency
a) Political 9
b) Economical 20
c) Environmental 11
d) Social 10
Interpretation: from the above graph it is visible that chosen respondents by researcher
confirmed that the different factors of business environments makes large impact on different
business activities of British Telecom. Among 40 respondents, there are 20 respondents who
thinks economic factors make huge impact on various business functions of British Telecoms as
higher economy reflects higher income of people which can easily afford to buy their services.

The other 11 respondents think different as they think environmental factors make huge impact
in terms of maintaining strong market image. The remaining 10 and 9 respondents consider
social and political as major impact on business functions.
Q3)What are the relationship between positive
economic, ethical and cultural factor and
business functions of British Telecom?
Frequency
a) Positive 28
b) Negative 12
Interpretation: According to the selected 40 respondents, economical, ethical and
cultural factors have direct relationship with the business functions of British Telecom. 28
respondents think both these concepts have positive relationship as per their view culture,
economic and ethical aspects has positive relation with the functions of British Telecom, thus the
growth of firm are based on these three aspects which assist the operations in right manner
whereas remaining 12 respondents thinks that there is negative relationship among the functions
of British Telecom and culture, ethics and economic aspect of business as per their view these
three elements are not as required for the operations development of business.
Q4) Which of the following benefits can be
received by British Telecom after expansion of
business ?
Frequency
a) Increment in sales 15
b) Improvement in growth and development 12
c) Large number of market share 13
Interpretation: Out of 40, 15 have provided their views that globalisation increases the
sales figure of British Telecom, thus globalisation is effective in developing good relationship
with customers that could be resulted in increases of organisational sales, whereas other 12 have
assorted opinion as they thinks globalisation increases the growth and development of an
organisation as globalisation is effective in developing opportunities for businesses that may
result in attainment of growth within commercial centre. Apart from that, leftover 13 respondents
gave their views that globalisation can enhance the market share of British Telecom through

developing awareness among the customers regarding the offerings of the firm through its global
presence.
Q5) What are the ways would be used by
British Telecom to increase their performance
at international level?
Frequency
a) Adoption of high-impact marketing 16
b) Adoption of motivation theories 14
c) Improve employee teamwork and company
culture
10
Interpretation: During the research, it has been identified that there are different ways
that could be used by British Telecom for improving their performance at international level. Out
of 40, 16 respondents think adopting most influencing marketing techniques such as social
media, TV advertisement will bring more beneficial result in near future whereas the other 14
respondents think implementation of motivational theories such as Maslow, Vroom expectancy
theory etc. will be more beneficial. The remaining 10 respondents thinks enhancing employee
teamwork and company's culture is important for British Telecom to improve the performance
level at global level.
Q6) In which manner, globalisation impacted
ethically, culturally and economically to
several business functions of organisation.
Frequency
a) Positive 25
b) Negative 15
Interpretation – It is seen in the given chart that 25 respondents out of 40 gave positive
response and said that globalisation has positively influenced economic cultural and ethical
functions of firm as globalisation is a key aspect which provides a wider platform to the
businesses to implement its operations in effective manner by the assistance of business culture

and ethics. Whereas, remaining have provided their negative response on the question as per
their view globalisation has negative influence over culture, ethics and economic aspect of
business as they think that globalisation is not beneficial in terms of developing business
ethically, culturally and economically.
Q7) The main function of British
telecommunication that are impacted by
globalisation?
Frequency
a) Marketing 14
b) Human resources 10
c) Operations 8
d) Other 8
Interpretation – For the above question, 14 out of 40 responders have provided their
suggestion on marketing as per their view it is the key aspect which affects through globalisation,
Therefore, marketing is key consideration of business which has applied to creating awareness
among the customers and globalisation is the key which provides an effective way to market
their operations. while the others 10 said human resource, globalisation is also impacted over the
workforce of the firm as globalisation has provide opportunity to the businesses to hire skilled
people from the global ground. On the other hand, 8 out of 40 suggested operations as per their
view globalisation is effective for a business in expansion of business operations and remaining
8 provided views on others like production, sales department are highly impacted by
globalisation.
Q8) Is globalisation help a British Telecom to
enjoy competitive benefits in provided time
duration?
Frequency
a) Agree 14
b) Strongly agree 12
c) Disagree 8

d) Strongly disagree 6
Interpretation – For the above discussed question, 14 out of 40 are agree while other 12
are strongly agree with the context of question. Whereas, remaining 16 provided their negative
responses and said that Globalisation does not provides adequate support to British Telecom in
gaining competitiveness in market.
Q9) What are the easy ways to overcome
negative impact of globalisation for British
telecom?
Frequency
a) Adoption of communication channels 20
b) Proper study about government's rules and
regulations
11
c) other 9
Interpretation – From the above graph it can be analysed that 20 respondents out of 40
have said that by adopting effective communication channels company can easily overcome
negative influence of globalisation. Other 11 said that proper study about government's rules and
regulations. Apart from that, remaining 9 expressed their suggestion that important factors like
providing training and motivation to employees can provide support the management in
overcoming the negative impact of globalisation.
Interview
Q1) Do you think that positive economic, culture and ethical aspects are important for a
business to operate their functions at global level?
Q2) According to you, which kind of influence does globalisation have over the success of
business?

Theme 1: Do you think that positive economic, culture and ethical aspects are important for a
business to operate their functions at global level?
Interpretation: As per the opinion stated by the respondents it has been interpreted that positive
economic, culture and ethical aspects are important for a business to operate their functions at
global level, thus these aspects are effective in proper functioning of organisational operations in
effective manner.
Theme 2: According to you, which kind of influence does globalisation have over the success
of business?
Interpretation: According to the opinion stated by the respondents it has been identified that
people think that globalisation has positive influence over the success and growth of business,
thus globalisation is a key aspect which provides opportunities for the businesses to attaining
growth and success within global market.
Recommendations
From above concluded data analysis and interpretation, some suggestions are
recommended to the management of British telecom that there is no requirement to change their
decision because through expanding business operations they will be able in achieving strong
customer base and sales figures in marketplace. Here are some recommendations which should
be used by managers of British telecommunication to discover successful business at global
level:
 British Telecommunication management should adopt effective communication channel
and follows rules and regulations of government effectively so that negative impact of
globalisation will not be faced by them.
 It is also important for the managers to motivate each worker by fulfilling their needs and
wants so that their performance can be enhanced at workplace which automatically leads
the firm towards successfully expansion in market.
 This is also crucial for managers of British Telecom to allocate financial resources
effectively so that any difficulty wouldn't be faced by them while making expansion in
new marketplace.

 Management of British Telecom should provide adequate financial support to the
marketing department so the requirements and wants of new customers and business
institutions can be identified properly.
 This is also important for the management to consider each laws and legislations of
government of new nation where are they expanding their operations so that any
difficulty not be faced by them while expanding operations.
 As per the views analysis of the respondents it has been recommended that, as a large
business enterprises British Telecom should have a clear focus on their culture, ethics and
economic aspects in respect to systematic execution of organisational functions.
 Company should have also apply globalisation as their key strategic source for expansion
of business at global level.
Importance of undertaking the research to meet stated objectives
This project research is related with positive economic, cultural and ethical impacts of
globalisation on various business departments of British telecommunication. For this topic, I
have chosen qualitative method of research through this relevant outcome can be received in less
amount of time. Along with this, I have also used primary data collection method so that reliable
and accurate information can be gathered for the topic of research. 40 respondents are chosen by
me who are stakeholders, employees, customers of organisation for executing research
effectively. I have also faced several issues like lack of funds and time, irresponsiveness of
respondents etc. In order to overcoming these issues, I have been supported by my colleagues
and persons so that adequate funds can be arranged for completing research. For overcoming the
issue of time, I took help from WBS structure to divide each activity of research in small
components so that relevant outcomes may receive within pre-determined framed time. In
addition, for getting responses from the respondents I brings all respondents into confident and
asked them that their any information wouldn't be leaked in any manner. The positive things
which was identified by me during the project were effective support of my teammates which
encourages me in achieving each objectives of project in time-frame.
CONCLUSION
The positive impact of globalisation has been concluded from the above research which
in turn leads the firm expansion in another nation. In addition, Project management plan is also

an effective method which supports the managers in completing predetermined tasks through
considering cost, time, scope, quality and other sources. WBS and Gantt chart also provide
adequate support the management in managing each tasks of project effectively so that pre-set
goals of firm can be achieved in desired manner.

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