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Managing a Successful Business Project Assignment - British Telecoms

   

Added on  2020-10-05

20 Pages4566 Words107 Views
Managing a successfulbusiness project
Managing a Successful Business Project Assignment - British Telecoms_1
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Aim of the project and outline its objectives.........................................................................3P2 Aspects of cost, scope, time, quality, communication, risk and resources............................5P3 Work breakdown structure and a Gantt chart to provide time frames and stages.................6TASK 2............................................................................................................................................8P4 Small-scale research by applying qualitative and quantitative research methods.................8TASK 3..........................................................................................................................................10P5 Research and data using appropriate tools and techniques..................................................10P6 Recommendations as a result of research and data analysis................................................17TASK 4..........................................................................................................................................17P7 Value of undertaking the research to meet stated objectives and own learning andperformance...............................................................................................................................17CONCLUSION..............................................................................................................................18REFERENCES..............................................................................................................................19.......................................................................................................................................................19
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INTRODUCTIONGlobalisation is considered as an important process through which business organizationcan develop their operations on international scale. Mainly, it is interaction among people,companies in over the world. The main advantage of this concept is to reduce the poverty andunemployment in the nation (Baylis, Smith and Owens, 2017). Process of globalisation helpbusiness organization to offer variety of products and services to the customers as per their needsand wants. Present report is based on theBritish Telecoms, is multinational telecommunicationholding company based in London. It provides broadband, fixed line, mobile service, IT servicesand many more to the customers in various countries. Report also cover scope, quality, risk,communication, time and resource which help in making a successful project plan. Along withthis, qualitative and quantitative methods is also included in this project to attaining researchoutcomes in appropriate manner. TASK 1P1 Aim of the project and outline its objectivesGlobalisation is a process which may develop economic interdependence which mayincrease the values and variety of products and services in across the world. With the help ofthis process company can easily enhance their sale and share better relation with anothercountry. Along with this, it also contributes in making quality products and services thatoffer to the customers for attaining their satisfaction level. Globalisation is also increase inthe technology advancement and also reduce the transaction cost. It may increase therevenue of nation. When company operate their business at global level they requiredappropriate sources like advance technology, finance, manpower and many more (Kerznerand Kerzner, 2017). All these are important for company to expand their business activitiesin another country. In context of British Telecoms, if they operate their operational activitiesat global level than they should understand about the customers’ needs and want toeffectively manufacture appropriate products. By this company can easily enhance theirprofitability level at market place. Background of projectGlobalisation is considered as an important process of expanding their business inanother country which may help in enhancing the technology advancement. This will3
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increase the chances of attaining better success. In context of British Telecom, it is aneffective way to sharing as well as exchanging the ideas, product and services in over theworld. It can reduce the chances of arising issues within the company and activities as well(Pieterse, 2015). British Telecoms is multinational company which provide IT services,mobile services, broadband and many more in the whole world. In addition of this,marketing is also play vital role in globalisation because it helps in selling as well aspromoting services at global economy. Therefore, according to the case scenario, BritishTelecom has hired a consultancy firm which will conduct survey for the company in order toprovide information related to globalisation and its impact on the firm. Thus, it will helpBritish telecom to understand what kind of changes in their business functions can providebenefits. Other than this, what all factors are required to be looked after so as to giveeffective services and facilities to its customers. Therefore, this assignment will assist theresearcher in doing the same.Aim:“To determine the positive economic, cultural and ethical impacts of globalisation onmarketing function within the organisation. A case study on British Telecom.”Objectives:To identify the main concept of globalisation in marketing, HR and operationfunction.To determine the advantage of globalisation for British Telecom’s activities.To measure the positive economic, ethical and cultural impact of globalisation onBritish Telecom’s marketing function.To determine the relationship between globalisation and other factors like positiveeconomic, cultural and ethical impact on British Telecom. Questions:What is the main concept of globalisation in marketing, HR and operation functions?What are the advantages of globalisation for British Telecom activities?What are the positive economic, ethical and cultural impacts of globalisation onBritish Telecom marketing function?What is the relationship between globalisation and other factors like positiveeconomic, cultural and ethical impact on British Telecom?4
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