Managing a Successful Business Project

Managing a successful
business project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Aim of the project and outline its objectives.................................................................1
P2 Aspects of cost, scope, time, quality, communication, risk and resources.................3
P3 Work breakdown structure and a Gantt chart to provide time frames and stages......4
TASK 2............................................................................................................................................6
P4 Small-scale research by applying qualitative and quantitative research methods......6
TASK 3............................................................................................................................................9
P5 Research and data using appropriate tools and techniques..........................................9
P6 Recommendations as a result of research and data analysis......................................18
TASK 4..........................................................................................................................................18
P7 Value of undertaking the research to meet stated objectives and own learning and
performance.........................................................................................................................18
CONCLUSION............................................................................................................................19
REFERENCES.............................................................................................................................20

INTRODUCTION
Globalisation is considered as an important process through which business organization
can develop their operations on international scale. Mainly, it is interaction among people,
companies in over the world. The main advantage of this concept is to reduce the poverty and
unemployment in the nation ( Baylis, Smith and Owens, 2017). Process of globalisation help
business organization to offer variety of products and services to the customers as per their needs
and wants. Present report is based on the British Telecoms, is multinational telecommunication
holding company based in London. It provides broadband, fixed line, mobile service, IT services
and many more to the customers in various countries. Report also cover scope, quality, risk,
communication, time and resource which help in making a successful project plan. Along with
this, qualitative and quantitative methods is also included in this project to attaining research
outcomes in appropriate manner.
TASK 1
P1 Aim of the project and outline its objectives
Globalisation is a process which may develop economic interdependence which may
increase the values and variety of products and services in across the world. With the help of
this process company can easily enhance their sale and share better relation with another
country. Along with this, it also contributes in making quality products and services that
offer to the customers for attaining their satisfaction level. Globalisation is also increase in
the technology advancement and also reduce the transaction cost. It may increase the
revenue of nation. When company operate their business at global level they required
appropriate sources like advance technology, finance, manpower and many more (Kerzner
and Kerzner, 2017). All these are important for company to expand their business activities
in another country. In context of British Telecoms, if they operate their operational activities
at global level than they should understand about the customers’ needs and want to
effectively manufacture appropriate products. By this company can easily enhance their
profitability level at market place.
Background of project
Globalisation is considered as an important process of expanding their business in
another country which may help in enhancing the technology advancement. This will
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increase the chances of attaining better success. In context of British Telecom, it is an
effective way to sharing as well as exchanging the ideas, product and services in over the
world. It can reduce the chances of arising issues within the company and activities as well
(Pieterse, 2015). British Telecoms is multinational company which provide IT services,
mobile services, broadband and many more in the whole world. In addition of this,
marketing is also play vital role in globalisation because it helps in selling as well as
promoting services at global economy. Therefore, according to the case scenario, British
Telecom has hired a consultancy firm which will conduct survey for the company in order to
provide information related to globalisation and its impact on the firm. Thus, it will help
British telecom to understand what kind of changes in their business functions can provide
benefits. Other than this, what all factors are required to be looked after so as to give
effective services and facilities to its customers. Therefore, this assignment will assist the
researcher in doing the same.
Aim:
“To determine the positive economic, cultural and ethical impacts of globalisation on
marketing function within the organisation. A case study on British Telecom.”
Objectives:
 To identify the main concept of globalisation in marketing, HR and operation
function.
 To determine the advantage of globalisation for British Telecom’s activities.
 To measure the positive economic, ethical and cultural impact of globalisation on
British Telecom’s marketing function.
 To determine the relationship between globalisation and other factors like positive
economic, cultural and ethical impact on British Telecom.
Questions:
 What is the main concept of globalisation in marketing, HR and operation functions?
 What are the advantages of globalisation for British Telecom activities?
 What are the positive economic, ethical and cultural impacts of globalisation on
British Telecom marketing function?
 What is the relationship between globalisation and other factors like positive
economic, cultural and ethical impact on British Telecom?
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P2 Aspects of cost, scope, time, quality, communication, risk and resources
Project management plan is one of the important aspect for every business
organization to effectively execute project activities in effective way. Mainly, it provides
guidelines to the project manager at the time of doing activities. With the help of this,
manager can minimize the chances of arising risk and at the same time also improve the
overall performance of the project (Su, Peng, Tan and Cheung, 2016). Along with this, it
also provides support to team members for measuring the actual performance to evaluate
whether all the activities done appropriately or not. In this context, there are some important
element that may use in preparing project management plan:
Cost: It is important factor for every project manager to accomplished project
activities in most effective manner. Mainly, it is considered as adequate money that required
while executing plan activities (Jamal and Camargo, 2014). Thus, it is crucial for researcher
to effectively categorised all the segments like labour cost, field work cost and many more.
With the assistance of this, positive outcomes if the project can be effectively achieved. In
order to do this research cost which will be required will be around £30000
Scope: It is also important for business organization to serve best and quality
services to the customers as per their requirements. For this, manager of British Telecom is
responsible for analysing their needs so that they can easily provide them same. With the
assistance of this British Telecom can serve quality services to the customers in different
countries for attaining higher success. Other than this, company will get a wider scope for
areas where firm can expand its business or company can have an idea related to the new
sectors were they can think of operating its business.
Time: For attaining positive outcomes, it is crucial for company to provide best
facilities to the customers right on time. This may help in enhancing the chances of attaining
desirable results. For attaining the same, British Telecom make an effective plan that will be
takes approx 3- 4 months for competition. Under this, entire activities of the research
activities can be done like understanding research, collection of data, interpretation,
recommendation and conclusion. All these will aid in enhancing the chances of attaining
positive outcomes.
Risk: It is one of the important duty of project manager to analyse the risk factors
while carry out the research. As cost and time of the major risk for the manager that may
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negatively impact on the end results of the company and project as well. Thus, it is
important for investigator to manage both time and cost. Apart from this, changes in the
regulation and technology is also a major issue that faced by the company at the time of
globalise their business (Khan and et. al., 2015). Apart from this, use of collected data and
information in an unethical manner can be consider as one of the risk for a researcher.
Resource: While conducting research, there are various resources that can be
required to complete the project activities. Time, fund, human resource, technology and
many more are the important resources which help in understanding the project activities in
most effective manner.
P3 Work breakdown structure and a Gantt chart to provide time frames and stages
Work breakdown structure is considered as an important procedures of dividing all
the activities in various smaller segment (Yin, 2017). By this entire project can be
effectively performed. In addition of this, it also helps investigator to manage entire project
activities in appropriate manner that may contribute in attaining set goals and objectives in
limited time frame. With the use of this structure researcher can easily perform all the set
activities in effective way.
Gantt Chart:
It is an important tool which introduce by Henry Gantt with the purpose of
completing task in effective manner. Mainly, it represents data and activities in horizontal
form that define task activities along with specified time duration. Along with this, it also
includes the starting and finishing time in which all the activities of task gets complete. This
will increase the chances of attaining positive results.
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