Unit 6 – Managing a Successful Business Project.

Unit 6 – Managing a
Successful Business
Project
Table of Contents

TOPIC:- “To determine the benefits of Gender pay gap on theperformance of employees
working within the organization”. A study on Aston Martin Lagonda............................................3
INTRODUCTION...........................................................................................................................3
TASK 1...........................................................................................................................................3
P1 Aim and objectives............................................................................................................3
Literature Review.............................................................................................................................4
Concept of equality & diversity within the organization.......................................................4
Benefits of equality & diversity for Aston Martin Lagonda.................................................4
Various strategies that supports in implementing equality & diversity at workplace............5
P2 Project management plan..................................................................................................5
P3 Gantt chart and Work Break down Structure...................................................................6
..........................................................................................................................................................8
..........................................................................................................................................................8
TASK 2............................................................................................................................................8
P4 Quantitative and qualitative..............................................................................................8
TASK 3..........................................................................................................................................12
P5 Data Interpretation.......................................................................................................12
TASK 4..........................................................................................................................................20
P6 Recommendations...........................................................................................................20
P7 Reflection........................................................................................................................21
CONCLUSION..............................................................................................................................21

TOPIC:- “To determine the benefits of Gender pay gap on theperformance of
employees working within the organization”. A study on Aston Martin
Lagonda.
INTRODUCTION
Equality and Diversity are referred as providing equal rights to individuals working in the
company. This is helpful for providing job opportunities to different employees working in the
organisation. It is necessary for each and every company to provide equal rights to all employee.
This helps in increasing the satisfaction level of customers and it helps in making employee to
work in enthusiastic way (Araten-Bergman, 2016). Calling report company which is considered
is Aston Martin company. This is a British organisation that manufactures car and it was founded
in the year 1913. The following report will tell us about the aims and objectives of the research
followed by Gantt chart and Work Break down Structure (Boehm, and Dwertmann, 2015).
There is also discussion about various methods used for collecting information for conducting
the research.
TASK 1
P1 Aim and objectives
Research Aim: “To determine the benefits of Gender pay gap on theperformance of employees
working within the organization”. A study on Aston Martin Lagonda.
Research Objectives:
 To know the concept of equality & diversity within the organization.
 To identify different benefits of equality & diversity practices gain by for Aston Martin
Lagonda. To examine various strategies which help in implementing equality & diversity within the
organization.
Research Questions:
 How to know the concept of equality & diversity within the organization?
 What are the different benefits of equality & diversity practices gain by for Aston Martin
Lagonda?

 What are various strategies which help in implementing equality & diversity within the
organization?
Literature Review
Concept of equality & diversity within the organization.
As per the point of view of Boehm and Dwertmann, (2015), diversity and equality are
two different concepts which are important for managing workplace effectively. All employees
must be treated equally at workplace. It is concluded that all employees will be motivated and
engaged by providing them equal rights at the workplace . When there is unequal treatment, the
employees will fight and sometimes this may get even worse by arise of conflicts. This is not
beneficial for the company. Equality rights and regulations are adopted by companies in order to
have positive environment at workplace. It is also important that there is no discrimination
among the lower level managers or upper level managers as this will increase the
mismanagement. It is also identified by the researchers that employee’s satisfaction level
increases when they are treated equally. It is necessary for different organisations to provide
equal rights and opportunities to their employees and subordinates for minimising the conflicts
and fights. Also diversity within workplaces is highly linked with advancing human rights and
opportunities.
Benefits of equality & diversity for Aston Martin Lagonda
According to the view point of Erickson and et. al., (2014) equality there are a lot of
benefits from diversity and equality that helps in doing business operations and functions in
effective manner. In context of Aston Martin Lagonda organisation, it is able to do all it’s
functions and business operations in an effective manner if there is equality and diversity. There
is opportunity for the organisation to retain potential employees within the company for longer
time. Another objective of equality and diversity is that within the organisation, all employees
and individuals are provided fair treatment and care. have same treatment and fair opportunities.
Aston Martin Lagonda ensures every worker get equal & fair treatment. This helps in
maintaining the employee satisfaction and making them happy. The management of the
organisation ensures that all employees are treated equally at workplace. There is no
discrimination among employees on the basis of any of these basis age, disability, gender and
many more.

Various strategies that supports in implementing equality & diversity at workplace.
According to the thoughts of (Ewoh, 2013), there are various strategies used for
managing the implementation of equality and diversity within the company. The level of
involvement and engagement of employees within the company can be increased by maximising
the equal treatment among employees. It is concluded that cross cultural communication is very
important for a company. When the management team of an organisation analyses culture,
background and thoughts of people, then it is helpful for satisfying the needs and demands of
employees. It has also concluded that employees are provided positive environment at workplace
by providing equal rights and opportunities.
P2 Project management plan
Project management design is defined as a blueprint that is beneficial for investigators
and researchers. It includes every task and activity that is associated with the accomplishment of
project work (Erickson, and et. al., 2014). PDP includes different strategies and plans that are
executed within the completion of a project work. The project management plan consists of
different factors like size, scope, cost, time,risk, resource, quality and communication. The
project management plan for the present investigation is described below –
 Cost: There is amount fixed for having products and goods that will be used for
completing the project. There is an amount of money required for completing the project.
There is an amount of money which is needed for manufacturing the services and goods.
For doing the research, the amount of money required for completing the project work.
An amount of £ 40,000 is taken by investigator for completing tasks and activity. In order
to implement activities and tasks, it is important for integrating all the activities which
helps in research results.
 S cope: Scope is necessary factor that is helpful for describing the scope of research on
business perspective. In context of the present research, it is seen that Martin Lagonda. Is
having huge scope for knowing it’s opportunities that it is having.
Time: This is defined as time needed for accomplishing the activities and tasks of project. There
is time allotted for achieving objectives and aims of the research (Ewoh, 2013). In context of the
following research, it is concluded that researcher needs approximately 5 months to work
efficiently. This is the minimum time required for attaining research aims and objectives.

 Communication: It is known as good communication is required for managing tasks
and activities in effective manner. In current investigation of diversity and equality ,
researcher use various ways of communication such as mobile phones, emails,
conferences and so on. that will help to develop plans and strategies for the research.
Quality: It is known as the maintaining the quality of the project (Hebl, and Avery, 2012).
The secondary sources is also used by investigators in gathering the information as it helps
researcher to working in an appropriate manner.
 Risk: The risk that is associated with Present investigation is over utilization of
information that impacts on confidentiality. It will also impact in future as any of the
respondent can claim to the researcher . This will lead to negative word of mouth of
researcher in market.
 Resources: The current research on Aston Martin Lagonda requires various resources
that includes land, capital, labour and so on. This helps in completing the work on time
effectively and efficiently.
P3 Gantt chart and Work Break down Structure
Work Break down structure:
WBS is known as process used by different investigators and researchers for dividing the
lengthy method of doing work into small and easy tasks (Henry, And et. al., 2014). This
distribution provides effective functioning and operations. Also, the break down of task into
small tasks makes it manageable. The work break down structure for the present research is
given below -

Gantt chart:
Gantt chart is known as a graphical representation of the various activities and tasks that
are involved in the project. This is basically breaking down of various activities and tasks that
reflects a visual presentation of the activities of the project. There are basically two axis such as
vertical and horizontal axis. Companies must keep them updated regarding the project activities
and tasks.

TASK 2
P4 Quantitative and qualitative
Researcher has to perform activities and tasks by analysing different methods. It is helpful in
achieving the goals and objectives of the project. By using methods, it is concluded that
investigator needs information and data in effective manner (Hewins-Maroney, and Williams,
2013). There are basically two types of methods for analyzing data in research. Are described
below

Primary research: Primary research define as an in-depth analysis where the
investigator has to collect raw data for conducting the research. The different type of primary
research methods are questionnaire, interview, observations, surveys, and many more. This is
time consuming method for collecting data (Houtenville, and Kalargyrou, 2012). Also it costs a
lot to the investigator
Secondary research: It is the method through which researcher gather past data in order
to conduct their research. Some of the resources of secondary data are newspaper, journals,
magazines, online sites and many more. These methods are less costly.
In doing this research, both primary and secondary data is used for conducting the
research (Jammaers, Zanoni, and Hardonk, 2016). Questionnaire is used for collecting
information from 30 respondents. The various sources of secondary method used for collecting
data are books, newspaper, journals and online articles all these elements are considered.
Qualitative research: It is defined as a market research methodology where researcher
collect non numerical data used to conduct the research in an effective manner. In this type of
method, questions which are asked include open ended and are in semi structured way.
Quantitative research: Quantitative method defined as market research where the
investigators has to numeric data that is used for getting results from the search effectively. Such
type of Data Collection requires human behavior in different situations. Methods used in the
quantitative search are online sampling,
In order to analyse and conduct the research in an effective manner with the help of
qualitative research method so that they can develop effective results (Kulik, 2014).
Questionnaire: This is helpful in making ideas and thoughts for conducting strong
and effective researches for getting results. There are 30 respondents taken for completing
this research. The respondents are stakeholders of Aston Martin Lagonda.

Questionnaire
Q1) Do you have knowledge on the concept of equality and diversity at
workplace
Frequency
a) Yes 25
b) No 5
Q 2) Do you think, implication of equality and diversity practices at
workplace will help in attaining their goals and objectives in quicker
manner?
Frequency
a) Yes 22
b) No 8
Q 3) As per your perception the implementation of equality and
diversity practices influence Aston Martin Lagonda business growth?
Frequency
a) Agree 20
b) Disagree 10
Q 4). As per your opinion, major benefits attain by Aston Martin
Lagonda with the help of effective execution of equality and diversity
within the company?
Frequency
a) Growth opportunities 10
b) Timely attainment of goals 10
c) Positive working condition 10
Q 5). Do you agree with the statement that implementingequality&
diversity practices helps in enhancing the performance of employees?
Frequency
a) Yes 20
b) No 10
Q6). Which is the most appropriate strategy adopted by Aston Martin
Lagonda, which assist them in order to execute equality and diversity in
Frequency

the organization?
a) Effective leadership strategies 15
b) Enhance the participation of staff members 15
Q7). What are the impacts of implementing equality and diversity
within the organization on the performance of employees?
Frequency
a) Positive impact 20
b) Negative impact 10
Q8). According to you, do you think retaining employees for longer
period of time within the organization with the help of equality and
diversity practices?
Frequency
a) Yes 25
b) No 5
Q9). Which one is the main issue raise within the workplace by
implementing equality and diversity practices?
Frequency
a) Demoralization 10
b) Anxiety and depression 10
c) Ineffective guidance from top authority 10

TASK 3
P5 Data Interpretation
Theme 1: Concept of equality & diversity at workplace
Q1) Do you have knowledge on the concept of equality and diversity at
workplace
Frequency
a) Yes 25
b) No 5
0
5
10
15
20
25
a) Yes
b) No
Interpretation: As per the above mentioned graph, it is interpreted that 25 respondents from
the total of 30 have stated they are aware about that concept of equality and diversity
(Kulkarni, and Gopakumar, 2014 ). On the contrary other 5 respondents have denied that they
do not have knowledge about the same.

Theme 2: Implication of equality and diversity practices at workplace will help in attaining
their goals and objectives in quicker manner
Q 2) Do you think, implication of equality and diversity practices at
workplace will help in attaining their goals and objectives in quicker
manner?
Frequency
a) Yes 22
b) No 8
0
5
10
15
20
25
a) Yes
b) No
Interpretation: According to the above described bar chart, it can be said that 22 people
have agreed to the statement that implication of equality and diversity practices supports in the
quicker attainment of goals and objectives in quicker manner. While, leftover 8 respondents have
denied to the same statement.

Theme 3: Implementation of equality and diversity practices influence Aston Martin
Lagonda business growth
Q 3) As per your perception the implementation of equality and
diversity practices influence Aston Martin Lagonda business growth?
Frequency
a) Agree 20
b) Disagree 10
0
2
4
6
8
10
12
14
16
18
20
a) Agree
b) Disagree
Interpretation: From the graph, it is interpreted that 20 respondents agrees that implementation
of equality and diversity helps Aston Martin Lagonda’s business growth in effective manner.
Whereas, 10 said that it is not true.

Theme 4: Major benefits attain by Aston Martin Lagonda with the help of effective
execution of equality and diversity within the company
Q 4). As per your opinion, major benefits attain by Aston Martin
Lagonda with the help of effective execution of equality and diversity
within the company?
Frequency
d) Growth opportunities 10
e) Timely attainment of goals 10
f) Positive working condition 10
0
1
2
3
4
5
6
7
8
9
10
Growth opportunities
Timely attainment of
goals
Positive working condition
Interpretation: According to the above described graph, it is interpreted that all 30 respondents
have represented equal viewpoint towards the questions (Kundu, and Mor, 2017). Among them
all 10 shown favourable response towards to growth opportunity as main opportunity, other 10
stated Timely attainment of goals and leftover 10 mentioned that Positive working condition are
positive aspect of equality and diversity practices.

Theme 5: Implementing equality& diversity practices helps in enhancing the performance
of employees
Q 5). Do you agree with the statement that implementing equality&
diversity practices helps in enhancing the performance of employees?
Frequency
a) Yes 20
b) No 10
0
2
4
6
8
10
12
14
16
18
20
Yes
No
Interpretation: From the graph, 20 respondents have expressed yes towards the question on the
other hand leftover 10 have said no as according to them it is not improving performance of
employees.

Theme 6: Most appropriate strategy adopted by Aston Martin Lagonda, which assist them
in order to execute equality and diversity in the organization
Q6). Which is the most appropriate strategy adopted by Aston Martin
Lagonda, which assist them in order to execute equality and diversity in
the organization?
Frequency
c) Effective leadership strategies 15
d) Enhance the participation of staff members 15
0
2
4
6
8
10
12
14
16
Effective leadership
strategies
Enhance the
participation of staff
members
Interpretation: According to the bar graph, 15 people said that effective leadership strategies
are main strategy of equality and diversity while remaining other have expressed that equality
and diversity is effective strategy.

Theme 7: Impacts of implementing equality and diversity within the organization on the
performance of employees
Q7). What are the impacts of implementing equality and diversity
within the organization on the performance of employees?
Frequency
c) Positive impact 20
d) Negative impact 10
0
2
4
6
8
10
12
14
16
18
20
Positive impact
Negative impact
Interpretation: Major impact of equality and diversity is positive as per 20 people on the other
hand remaining 10 have expressed that it has negative impact over performance of company.

Theme 8: Retaining employees for longer period of time within the organization with the
help of equality and diversity practices
Q8). According to you, do you think retaining employees for longer
period of time within the organization with the help of equality and
diversity practices?
Frequency
c) Yes 25
d) No 5
0
5
10
15
20
25
Yes
No
Interpretation: The graph shows that 25 respondents express that equality and diversity is
helpful in retaining employees whereas other 5 have denied for the same thing.

Theme9: Main issue raise within the workplace by implementing equality and diversity
practices
Q9). Which one is the main issue raise within the workplace by
implementing equality and diversity practices?
Frequency
d) Demoralization 10
e) Anxiety and depression 10
f) Ineffective guidance from top authority 10
0
1
2
3
4
5
6
7
8
9
10
Demoralization
Anxiety and depression
Ineffective guidance from
top authority
Interpretation: The graph states that as per 10 people main issue of equality and diversity is
demoralization, other 10 expresses it has anxiety and depression and leftover 10 thinks that
ineffective guidance from top authority is major problem.
TASK 4
P6 Recommendations
With the help of an overall analysis, there are various recommendations given to the
management team of Aston Martin Lagonda by the researcher (Sang, and Powell, 2013). With
the assistance of all these recommendations, managers will be able to implement equality as well
as diversity practices within the workplace. For this, some of the most essential for the company
are as follows:
 First of all, it is required by the managers of Aston Martin Lagonda need to follow every
aspects of organisational ethics so that they can implement equality & diversity practices

in an effective manner. With the help of this, managers of the company will be able to
develop better working culture.
 Along with this, it is essential for the managers to conduct meetings on continuous basis
so that issues and problems related with demoralization faced by staff members can be
resolved within given time frame.
P7 Reflection
While doing the whole research on the topic of equality and diversity so that my overall
understanding will be enhanced, I have observed that there are various things which influences
the whole research outcome (Phillips, And et. al., 2016). It has been identified by me that various
elements help me in order to increase my understanding such as interactions with respondents,
gathering of information and many more. When I was conducting the whole research I realized
that my communication and team management skill is not effective as I get nervous while
interacting with individuals. By the each passing time, my communication skill was improved
which help me in attaining future opportunities in my professional life. Apart from this, it has
also been identified that one of the toughest and most difficult task is collecting information and
data from respondents (Roulstone, and Williams, 2014). Reason behind this is that it is time
consuming process and sometimes respondents do not provide right information related to the
topic. This is a result affect the whole result of the research in a negative manner. These are the
staff members of Aston Martin Lagonda who are chosen as the respondents. At the end of this
research, I have observed that there for gathering information in more appropriate manner
another alternative will be interview which provide various advantages to the management team
of Aston Martin Lagonda.
CONCLUSION
Asper the above stated research, it has been concluded that by implementing equality &
diversity practices within the workplace, managers of the company will be able to retain their
employees for a longer period of time. Furthermore, it has also been discussed in this research
that by using various research methodology, researcher will be able to gather more authentic and
accurate information and data related to the aim of this research. With the help of primary and
secondary data, investigator conclude the whole research in an effective and efficient manner. At

the end of this research, various recommendations are given to the management team which help
them in conducting their business functions in an ethical manner.

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