Managing Food & Beverage Operations: Strategies and Tactics for Success

This document discusses the various aspects of managing food and beverage operations, including business description, advantages and disadvantages, rating systems, current and future trends, operational and marketing technology, customer decision-making factors, and strategies for success. It focuses on the case of Heathrow Airport Restaurants and Lounges Ltd. and provides insights into the industry's best practices.

Managing Food & Beverage
Operations
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INTRODUCTION
Food production is one of the key division within there are several activities are involved
related to preparing food. Within this procedure included raw material cooked and transforms to
make one of the tasty dish and food item. For the completion of this document, Heathrow Airport
Restaurant and Lounge Ltd. is considered. It is a sequence of food production in the marketplace
of UK. This written document will considered information about several kinds of food and
beverage services with their rating system and their existing and future trends which influence
the business of firm (Chowdhury and et. al., 2020). It also explains specialized food
administration abilities and lawful obligation and values to cook one of best food. Moreover, it
will define the different functioning and advertising technology in diverse type of food and
beverage sector. In the last, it considers aspects that affect the determination devising of
customers and numerous plan of action to make faithful buyer base.
TASK 1
P1.
Business Description Advantages Disadvantages Examples
Restaurants Business of
restaurants are
high popular now
these days
because they
work to prepare
and serve it to
target audiences
in regarding the
money to stay
always rivalry in
the market.
The key benefits
of restaurant
business that
they have several
options as well
as suppleness to
flourish their
business with
target audiences’
cause of great
competition in
restaurant can get
high discount
and packages in
easier manner.
The limitation of
the restaurant
business that
they have to
bring creation
and moderation
after a time
period which
some time not is
possible.
For instance,
Aizle is a key
food and
beverage service
provider in the
entire UK market
(Najafi, 2019).
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Contract
catering
This assists to
provide effective
and best cater
facilities to best
serve the target
audiences.
It enables to
improve the
responsibility
degree and
involve with
work in group
(Erbas, 2019).
They have to
work tool long
time continually
so the nature of
work is much
annoying and
pay is not
accordingly.
There are several
catering services
overcomes in the
market of UK
within Aramark
is well
acknowledged
name in that
industry.
Casual dining It is an essential
form of food and
beverage service
provider which
assists to offer
one of effective
facilities to
customers.
With the
assistance of
casual dining
target audiences
attract regarding
their services. It
is one of the
effective ways to
offer services on
appropriate
manner.
It is a cost
effective form to
represent them.
In current era,
casual dining is
high famous and
numerous
restaurants are
offering these
kind of services.
There are different shorts of business which are connected with the food and beverage
industry are very much possible for them to stay always rivalry in the market through contacting
the appearing demands and needs of target people so that faithfulness should be managed in
optimistic form.
P2.
In context of organisation, rating plays an effective role and described for use the quality of
facilities which are offered by restaurant to their target audiences (Widyastuti, Asandimitra and
Artanti, 2018). It assists to evaluate or assess the degree of execution with tools and techniques
in food and beverage industry. In some countries national authority set the scheme of rating apart
from this some not follow the rules and regulations to manage the extent of facilities and quality.
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The explanation of some values to manage the degree of excellence in food and beverage
industry is as under:
Hotel stars- Hotel stars rating system that are basically utilised through most of Food and
Beverage sector companies in diverse nations. This rating method offer remarks through utilising
one to five according the set benchmarks with hospitality facilities provided through them. The
five star rating indicates regarding high level of services and hospitality (Were S, Miricho M and
Maranga V, 2019). Four denotes formal kinds of services which are basically advanced and
positive in nature. So it is very much essential to measure own execution and quality which
served by company to customers. So rating system is also utilised by Heathrow Airport
Restaurants and Lounges Ltd. so that target audiences can effortlessly make decision to take the
benefits of services which offered by them.
Michelin stars- It is another type of rating which is crucial system of rating that are
utilised to determine the quality of facilities which are offered by food and beverage industry. It
is utilised by the Red Michelin lead and only consider one to three stars to rate stage of
execution. There are some set benchmarks and work as a hallmark towards the very well dining.
In that one star denotes for very good group and two for outstanding cooking and possible for
particular trip. With third start offers extraordinary cooking for effective facilities.
P3. The current and future trends affecting food and beverage businesses
Food and beverage industry have diverse chances but cause of emerging technology that is
block chain and modifications in customers taste and favourites with rising cost are effective
section of particular industry. In current era, customers become more demanding and so there are
several kinds of changes and trends are faced by food and beverage businesses. The description
of some current and future trends is defined as below in respect to Food & Beverage businesses:
Current trends- In exiting time, entre world is suffering COVID 19 pandemic and cause of
which there are diverse kind of change are made by F&B sector business. Safety and hygiene is
one of them which are highly influence the business of food industry (Kilibarda, Djokovic and
Suzic, 2019). Cause of it, the organisation like Heathrow Airport Restaurants and Lounges Ltd.
make more focus on the safety and hygiene related activities within restaurants and organise the
seating arrangement according the safety measure. Another trend is contactless payment which
also influences the business of food and beverage industry. Due to corona virus issue, the
companies of particular industry make contactless payments by making high use of technologies
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in term of payment apps. This positively affects the firm as person who is responsible to payment
now make his contribution in other activities of business.
Future trends- In upcoming time, there will be several kinds of changes and trends will
play an effective role in business. In Food and beverage sector, in future, artificial intelligence,
robots in hotel & restaurants settings and enhance F&B delivery at home will some trends which
will occur (Weber, 2019). As people highly make use technology in their daily life depend it for
their basic work and need. So in future they use it in ordering food in doorstep delivery and
other. Companies will also make use advance technology in term of robot regarding serving food
etc. This affect the company in term of investing high cost in make use of artificial intelligence.
M1.
Due to corona virus, in current time there are diver kind of changes are made by food
Sector Company in term of safety and hygiene like contactless payment, safety measure and
many more. If the firm will not make change then the national authority will execute fine and
others which affect the firm (Bloom, Edman and Ralston, 2020). In context of future trends,
artificial intelligence and robots in restaurants and others which will assist in improving the
brand image, market position and enhance productivity or revenue as well as meeting the
business objective of it.
D1.
Different kinds of food and beverage businesses have adapted to present and upcoming
trends to take development in their business, sustaining and surviving business in developed
manner and meeting consumer needs as well as retaining them till long term. If the venture will
not consider current and future trends like safety & hygiene, contactless payment and use of
artificial intelligence, online delivery respectively then it unfavourably affect the business in
negative manner.
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TASK 2
Covered into PPT
TASK 3
P6.
In industry of food and beverage implements and techniques of prepare and serving food
matters a lot to earn enchanted experience to the definitive customers. With the assistance of
functioning and advertising technology restaurant like Heathrow Airport Restaurants and
Lounges Ltd. gain rivalry benefit that are as under:
Operational technology Marketing technology
Operational technology signifies as hardware
and software which assists to notice or bring
positive modifications through analysing and
assessing industrial equipments, diverse
procedures and events to obtain finest results.
It is very much efficient in reference to F&B
sector to offer one of best food and services
after contacting the appearing demands and
wants of consumers. Now these days, scenario
restaurant offers the cashless transactions so
that offers convenience to target audiences.
Marketing technology is one of the crucial
characteristic in current world to reach at wide
range of consumer in optimistic form. With the
assistance of social media company can reach
at large no of customers in optimistic form.
Moreover, it assists to create a favourable
image in front of customers to stay one of
rivalry through improving the policies and
processes to move on a systematic path to
accomplish explicit aims and objectives
(PRYCE, 2020).
With to take orders and endorsements to
deliver the specific facilities today’s the
operational technology plays most essential
function instead of taking orders in written
form that not only keeps price but also time. So
the respective firm can utilise particular form
of operational technology to develop the
knowledge of target audiences (Salim and et.
al., 2018).
Apart from this, marketing technology which
should be used in reference to Food and
beverage industry to distributes the required
information on websites to accomplish wide
range of customer base. It offers suppleness of
possible customers to get one of excellent
facilities. For an instance particular company
utilise social media like a crucial tool to reach
at number of customers.
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M3.
Digital technology cooperates an efficient function in the development and improvement in
the business performance of Food and Beverage businesses. In respective firm, with the help of
effective use of digital tools, the administration can create awareness about its new and existing
products and services of their restaurants. For example, the venture can use technology in
production process, operational activities like digital menu, online payment as well as in
marketing of its products and services by using social media and other tools. This will assist in
enhancing business performance and meeting its objectives in more developed manner.
TASK 4
P7.
In Food and beverage industry the service plays key role that instantly or indirectly assists
in customer determination making. In reference to Heathrow Airport Restaurants and Lounges
Ltd, they utilise several aspects which assists in making customer determination devising that are
as below:
Product quality- It is very much essential for a customer because they become very much
health conscious daily. For that Food and beverage have to accept effective safety and hygiene
evaluates through assuring the effective superiority and security so that they can be capable to
make trust in effective form.
Ambience- It matters highly in F&B industry environment or atmosphere is greatly crucial
to get attention large customer base in optimistic way (Kasavan, Mohamed and Halim, 2018).
For that lighting, fragrance and hygiene is very crucial to create an effective environment where
everyone can involve a lot for organisational and self improvement.
Staff service- In food and beverage industry facilities of cooks and helping staff is most
essential to offer pleasant knowledge to the customers. In that context their fast services, manner
of welcome and friendly approach with smiling face are very much essential to meet the
knowledge and knowledge of target audiences.
So all the above defined factors are most crucial for Food & Beverage industry to meet the
existing and emerging facilities of company to stay always competitive in the marketplace.
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P8.
Strategies and tactics are most crucial and significant for a business venture to stay always
competitive in the market place (Chowdhury and et. al., 2020). In reference to Food and
beverage industry accept some essential types of plan of actions and tactics to stay always rivalry
in the market. Thus, these are few tactics that are used through sectors to get attention of number
of target audiences.
Discounting and other offers- Discount and offers get attention and enhance business
development option in the industry of food and beverage sector that also established useful to
develop faithful customer base. In respect to Heathrow Airport Restaurants and Lounges Ltd.,
they fro time duration offer reduction to customers so that benefit facilities again and again. SO
it is most effective for the sector to present offers to target audiences to stay always rivalry in the
market.
Local events- It is highly important and essential for a food and beverage industry to
develop the customer base in optimistic form and also it develop target audiences faithfulness.
Along with this, it proved effective to bring in new facilities and food at the time of limited
occasions and festivals.
Email marketing- It is one of the most essential sections of food and beverage sector to
reach at wide range of target individuals through organising the monthly and yearly schedule
(Najafi, 2019). In that context e-mailers are most and very must fast and very easy to send at
wide number of individual that inhabiting new manufactured goods offerings, existing occasions
and vouchers to involve number of customers. In particular firm, the administration mail their
potential knowledge and information to individual for getting most favourable results.
M4.
The above declared plan and plans are crucial to get attention of target audiences as
discount and offers are highly attract people as well as influence the buying behaviour (Erbas,
2019). If the company will provide discount and cash back offer to customers then they take the
benefits of services of the firm again and again which convert them loyal customer and
enhancing sales and revenue of the establishment.
D3.
Digital technology creates an effective impact on operations of food and beverage business
as well as consumer buying behaviour. If the company use technology in production then the
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firm can produce products in more effective manner within less time which affects the enterprise
in optimistic manner (Widyastuti, Asandimitra and Artanti, 2018). Along with this, by making
use of technology in online delivery, this creates positive and favourable influence on consumer
purchasing power.
CONCLUSION
From the preceding defined information, this has been summarised that food and beverage
industry is one of the most essential industry for the financial system. Within forecasting and
evaluation of taste and preferences of the target audiences are much crucial to meet and fulfil
customers appearing needs and wants in optimistic form. It is very significant to efficiently
administrate and organize the food and beverage facilities to offer one of the best facilities to
targeted people to maintain for long term period with purpose of earning revenue and rivalry
benefits. To administrate excellence and liability, there are several laws and legislations to fulfil
with modification to get possible results. Along with this, there are such factors which affect the
decision making of people and customers in direct and indirect manner. Apart from this, there
are diverse plan of actions which are essential to get attention of customer and build a loyal
consumer base.
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REFERENCES
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