Managing Food & Beverage Operations

This report covers the several types of businesses in food industry, different rating systems used for the restaurants, trends in the food industry, professional food standards opted by the industry. Moreover, this report also focuses on different factors that is used by the food outlets for customers satisfaction and how different factors affects the preference of the customers regarding different food options.

Managing Food &
Beverage Operations

Table of Contents
INTRODUCTION ..........................................................................................................................3
P1 Explore different types of businesses within the food and beverage industry, profiling a....3
chosen business within each area of the industry.......................................................................3
P2. Different rating systems used in Food and Beverage Industry.............................................5
P3. Current and future trends which influence the businesses of food industry.........................6
TASK 2............................................................................................................................................7
P4 Demonstrate professional food and beverage management skills within a food and
beverage organisation..................................................................................................................7
P5. Explain the legal requirements and standards needed in outlets...........................................7
TASK 3............................................................................................................................................7
P6. Compare and contrast various operational and marketing technology for different types of
business.......................................................................................................................................7
P7. Factors that influence the decision making process of consumers.......................................8
P8. Different strategies used in order to attract and build loyal customer base..........................9
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11
Books and Journals:..................................................................................................................11

INTRODUCTION
Food and beverage industry is one of largest industry across the globe in terms of revenue
and employment. This involves all the companies that involves in the processing of raw food
material and food products for the customers all over the world. This industry all performs
packaging and distribution processes of food materials efficiently. This involves both the fresh
and packaged food which are both alcoholic and non-alcoholic. The industry has the aim to make
use of technology efficiently to create value added products for its customer to gain customer
satisfaction. London Barge East is a unique bar and restaurant which is situated on 114 year old
Dutch barg on the canal which has a prominent outdoor seating. The restaurant provides outdoor
street food which are enjoyed by the customers in the canal side garden. This report covers the
several types of businesses in food industry, different rating systems used for the restaurants,
trends in the food industry, professional food standards opted by the industry. Moreover, this
report also focuses on different factors that is used by the food outlets for customers satisfaction
and how different factors affects the preference of the customers regarding different food
options.
TASK 1
P1 Explore different types of businesses within the food and beverage industry, profiling a
chosen business within each area of the industry.
Food and Beverage industry primarily engage in preparation of prominent meals and
snacks, distribution of these food materials at their restaurants to gain competitive advantage and
satisfy the customers. Customers demands are dynamic and their taste and preferences affects
the the industry's operations. The industry main focuses on the demand of the customers and
when the demand is generated the industry try to fulfil it by processing innovative foods and
snacks. For completing the demand the industry has several types of businesses which are given
below:
SECTOR DESCRIPTION ADVANTAGE DISADVANTAGE EXAMPLES
Fine Dining
Restaurant
These restaurants
involves highly
qualified chefs
which are trained
These restaurants
gain an highly
competitive
advantage due to
These restaurants are
not easy to operate
as they require high
investment and
Bishop's in
Vancouver is
one of the
famous

in preparing
complex food
items with
extensive
presentation.
their significant
knowledge in the
food sector.
highly qualified
personnels to work
in the professional
food sector.
restaurants
operating since
1985 and have
won many
awards by
serving Bill
Clinton and
many more.
Family and
Casual
Restaurants
These restaurants
covers all the
three meals in
their menu. The
restaurants try to
offer as a span of
variety food
dishes to their
customers.
In this restaurant
the chefs use
cross utilisation
as a key to use
main ingredients
for different
purposes in
several dishes.
This restaurant have
disadvantage of
using different
techniques in
operational work.
White Spot
restaurant is a
famous chain
in this
industry.
Ethnic
Restaurants
These restaurants
reflects the
owners cultural
identity.
This restaurant
provide
customers with
options of getting
the environments
they are searching
and share
different cultural
values at one
place.
This restaurant is
difficult to be
operated as every
culture requires
different demands
and it is not easy to
fulfil them.
Vikram Vij's
Ethnic Dining
Legacy is one
of the famous
restaurant.
Upscale Casual
Restaurants
These restaurants
provides provides
fun social evening
These restaurants
have an
advantage of
The disadvantage of
these restaurants is
they are not
Cactus club is
a prominent
restaurant.

with good value
food products to
its customers.
social norms as
they use this as
key to perceive
the customers.
affordable to middle
income groups.
Wine Bars These restaurants
offer both
alcoholic and
non-alcoholic
drinks to its
customers.
Wine is the main
attraction of these
restaurants which
leads to increase
in their sales and
revenues.
The restaurants
operating cot
become cheaper in
compare to
traditional
restaurants.
Rise and Wine
P2. Different rating systems used in Food and Beverage Industry.
Food and Beverage industry is complex industry which is operating across the world.
Food safety is the significant issue for this industry as the preparation and distribution starts from
the farm which ends to the ultimate customer. Maintenance of hygiene is important which will
reduces the impact of illness and danger looming over the health of the customer. The
unhygienic food prepared under the unhygienic environment will affect the image of the
restaurant. For this a system known as food safety management system is have been started
which rates the restaurant on the basis of food hygiene and taste. Restaurants are rated on the
basis of their food taste and their standards of hygiene. Also, rating is important for London
Barge East restaurant which have 5 star ratings considering the taste of restaurants and for
different restaurants the ratings are discussed below: 1 Star: In this types of restaurant the guest expects comfortable quality accommodation
that will provide valuable services to their customers. It focuses on several factors storage
facility7, parking facility and hygiene maintenance. 2 Star: It involves those services that will support the 1 star services and its offering
includes quality windows and matrices, designer wall coverings and innovative room
furniture which adds value and comfort. 3 Star: It offers value services of different types including additional amenities such as
clock, luxurious furniture with ample storage facilities and so on.

 4 Star: It depicts exceptional services that satisfy the customers to that extent that it
creates a competitive edge. It includes the services like valet and laundry services.
 5 Star: This involves the services with prominent and attracting offerings which adds
quality services to their menu.
P3. Current and future trends which influence the businesses of food industry.
Food and beverage industry has ample amount of opportunities available to grow as
dominating sector. The industry mainly focuses on developing a competitive edge with the help
of strong customer base. In relation to London Barge Restaurant, there are some of the trends
that have impacted the operations of the restaurant which are explained below: Ensuring Food Safety: Customers always try to search for that food which will not
leave any bad impact on their health. The restaurant have always attempted to establish a
customer base by maintaining good hygiene in their food processing. This will help the
restaurant in achieving the growth and growth. For ensuring the food safety, the
restaurant must take good packaging measures and processing of food must be according
to the high standards of hygiene. Food safety is also necessary to retain the customers
and satisfy them with the unique food taste of the restaurant. Technology as an Enabler: For food industry, technology is a way to directly connect
its customers and maintain a competitive edge. The restaurants use this tool to leverage
their distribution sector of food materials. The restaurants attempts to regain their
customers and retain them by using technology by providing quality food products. It is
also required to test the workers hygiene and health level to ensure that they will not
contaminate the food prepared at the restaurants.
 Food Sustainability and Differentiation: In food industry, it is important to maintain a
differentiation level to attract the dynamic customers. It is also necessary to ensure the
food sustainability as this will reduce the wastage of food as it is the basic necessity for
an individual. The differentiation must be made according to the factors such as taste,
quality and hygiene is the supreme one. The underlying principles of food industry
involves safety and supply but both must add value and quality to the industry.
Hence, London Barge Restaurant must take care of these prominent factors which will
impact their growth and level of productivity.

TASK 2
P4 Demonstrate professional food and beverage management skills within a food and beverage
organisation.
This content is covered in PPT.
P5. Explain the legal requirements and standards needed in outlets.
This content is covered in PPT.
TASK 3
P6. Compare and contrast various operational and marketing technology for different types of
business.
Food and Beverage industry is a prominent industry which is focuses on customer
demand for more more nutritious and better quality food with valuable hygiene standards. This
industry has also contributed towards the hospitality industry and also satisfy the customers with
their quality services. It is also important to maintain a balance between the operations and
management of the businesses to save the time and efficiency of the workforce. For this the
technology act as a driving force for the London Barge Restaurant in the following way:
OPERATIONAL TECHNOLOGIES MARKETING TECHNOLOGIES
It deals with the implication of technology in
the daily operations of the restaurants
efficiently. London Barge Restaurant always
adopt the innovative methods in their daily
operation of food processing and always try to
maintain competitive edge over the
competitors. Furthermore, it leads to
enhancement of sales and revenue of the
restaurant which will ultimately enhance their
productivity level. The operational
technologies are applied on the restaurant
which will make the working of restaurant
flexible and tends to improve the restaurant
It represents the use of technology in the
promotional strategy of the restaurant which
will create a link with the customers directly.
Advertising enhances the performance level by
using effective digital tools to connect with
their prospective customers. London Barge
Restaurant designs a creative promotional
campaigns to attract the local foodies and
retain them as their loyal customers. These
includes a range of tools that helps in the
attainment of marketing goals and objective to
achieve high growth level. These tools also
help during the purchasing order time and

services on the basis of customer feedback.
This also helps in monitoring the performance
of the employees. This will also ensure
effective management of the restaurant and
suitable management of employees with
effective guidance. This also helps in targeting
the audience and enhancing the working
operations of the restaurant to serve the
customer in a better way. This also helps in
ensuring cybersecurity which will enhance the
brand value of the restaurant. These strategies
also creates challenges for the restaurant for
the in implementation of the operational
technology.
maintenance of strong customer base. These
strategies helps in judging the buying
techniques of the customers and demanding the
feedback for improvement. The use of tools
make the working of the restaurant smooth as
everything is digitalised which enhances the
innovativeness of the restaurant environment.
This tool also help in building strong customer
relationship by serving them with unique
quality techniques. These strategies also helps
in removing the obstacles in the customer
journey and growth path of the restaurant.
P7. Factors that influence the decision making process of consumers
There are several factors that influence the decision-making process of consumers. Some
of them are mentioned below: Quality of service: The main focus of London Barge Restaurant is the quality of service,
they consider that this is the essential element that should be consider in the restaurants.
Because every restaurant has the main agenda that they serve the best quality of product
so that they achieve their target with the fulfilment of needs and wants of the customers.
Restaurant has main purpose is to serve the best quality of foods and services to the
customers for that they train their employees so they achieve the targeted market. With
the help of quality of service one time consumer convert to the permanent consumers. Physical environment: One of the important element that influence the decision of
customers is physical environment. Because every customer wants hygiene in the place
where they want to eat so London Barge Restaurant should maintain their hygiene
standard. Customer see all the environment factors that affect the place where they go for
breakfast and dinner. They can see the maintenance of hygiene standard that followed by

the restaurant. Physical environment includes the lighting, innovative interior designing
and gardens. London Barge Restaurant has opened area garden that attract the customers
to the restaurants. Word of mouth: It is the marketing tool that used by the restaurants to make trust on the
food products. The word of mouth means that all things that promises by London Barge
Restaurant should be fulfil. It can be include hygiene maintenance, product quality and
safety standard in the products. If these things can not be met then it directly affect the
goodwill and brand name of the restaurants. So it is very necessary for the restaurants that
they should maintain word of mouth. It creates the trust of the customers on the
restaurant. They directly boost the sales and revenues through building of trust by
customers. It is very helpful strategy for the restaurants if they properly follow by the
restaurants.
 Customer reviews: This is the new factors that now every restaurants maintain for
showing the trust of customers on the restaurants. Restaurants maintain diaries that
include the point of views of the customers that they experienced in the restaurants. It
shows the food quality, service quality and physical environment of the restaurants. With
the help of reviews new customers get attracted and come for the trail in the restaurants.
London Barge Restaurant take customers reviews through online and offline mode. With
the mapping of restaurants, it shows the customers reviews that help the customers to
know the brand name or quality services that served by the restaurants.
P8. Different strategies used in order to attract and build loyal customer base. Collaborate with Local Businesses on special offers: London Barge restaurant are
involved in giving offers and discounts to improve the sales of the restaurant. They give
offers that attract customers and improve their interest in the restaurant. This is a strategy
that attracts the customers and increase the loyalty of customers. Free Wi-Fi Facility: Today internet is required by individual so London Barge
Restaurant provides the facility of free Wi-Fi to attract more customers and engage them.
This strategy helps to improve the loyalty of customers. E-mail Marketing: They try to provide offers and discounts to random customers
through mail, which attract the customer base and it is tendency of customers that they

prefer places that offer them special discounts, customers like to visit those places more.
This strategy is improving the interest of customers and pursuing them to come to
restaurant which will lead to improve the customer loyalty for the organisation.
 Connect with Local Foodies: They take help of nearby local foodies to promote their
brand as they tell them about the offers and discounts that are given. They promote on
social media like Instagram, Facebook, YouTube etc. and increase the reach among them,
they have gain many followers by following this strategy and increased the customer
base. This is not possible by a individual firm to promote this much and increase the
reach of customers so by using this strategy they have got benefit and increased the
number of customers who visit the organisation and improved their customer loyalty as
they get hygienic food which is required by the customers nowadays.
 Feedback: It is important for restaurants to take the feedback from customers and serve
them accordingly. It is the most important part for success of every organisation serving
customers according to there needs and preferences leads to there regular visit in the
organisation, so taking regular feedback in essential and improves the loyal customer
base of the organisation. Customers are most important part of every organisation and
need to be served according to their preference and the trend in market.
CONCLUSION
From the above report it can be concluded that food and beverages are the important
department in any restaurant and the customers are served according to their needs and wants. By
checking the grades of restaurants, it is identified which of the restaurant is serving better to the
customers and providing hygienic and quality food. It is important to study the current and future
trends for effective working of the restaurant and identifying if there are any loopholes in the
functioning of the restaurant. It is also important to follow the legal frameworks to start a
restaurant. Moreover, there are strategies that attract more customers and increase the loyalty of
customers.

REFERENCES
Books and Journals:
Suciwati, H., 2017. THE DYNAMICS OF CHANGES IN RETURN OF STOCKS ON FOOD
AND BEVERAGES COMPANIES REGISTERED IN INDONESIA STOCK
EXCHANGE. Journal of Management and Business. 16(2).
MCGUINNESS, S. and KELLY, E., 2020. MANAGING MASS UNEMPLOYMENT FLOWS
DURING THE COVID-19 PANDEMIC.
Subramaniam, P. and Wareing, P. eds., 2016. The stability and shelf life of food. Woodhead
Publishing.
Mahamood, S. F., Fikri, A. and Nor, N. S. N. M., 2018. Modelling Grand BlueWave Hotel in
Managing Challenges of Islamic Hotel Performance (IHP): An Overview of the Islamic
Spirituality Instilled. In Proceedings of the 3rd International Halal Conference (INHAC
2016) (pp. 283-289). Springer, Singapore.
Siampa, M., Murni, S. and Rogi, M., 2020. PENGARUH ROA, DER, CURRENT RATIO
TERHADAP HARGA SAHAM PADA PERUSAHAAN FOOD AND BEVERAGES
YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2014-2018. Jurnal
EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi. 8(4).
KORODE, S. O., 2017. WORKING CAPITAL MANAGEMENT AND ORGANIZATIONAL
PERFORMANCE OF SELECTED FOOD AND BEVERAGES MANUFACTURING
FIRMS IN LAGOS STATE (Doctoral dissertation, BABCOCK UNIVERSITY).
Nwonyuku, K., 2016. Corporate governance and profitability of listed food and beverages firms
in Nigeria. Available at SSRN 2760330.
Smith Olufolake, M. and Okwu Andy, T., 2020. Sales Promotion and Customer’ s Retention
in Selected Foods and Beverages Companies in Lagos State Nigeria. The Journal of
Social Sciences Research. 6(3). pp.276-285.
Irtyshcheva, I., and et, al., 2020. Business process management in the food industry under the
conditions of economic transformations. Management Science Letters. 10(14). pp.3243-
3252.
Erkmen, E., 2019. Managing restaurant attributes for destination satisfaction: what goes beyond
food?. Administrative Sciences. 9(1). p.19.
Ranadheera, C. S., and et, al., 2020. Microbial Safety of Nonalcoholic Beverages. In Safety
Issues in Beverage Production (pp. 187-221). Academic Press.
Self, D. J., 2017. Risk Managing Food Safety: Comparing the Enforcement of Food Safety
Regulation in the UK and Germany (Doctoral dissertation, King's College London).
Taoukis, P. and Tsironi, T., 2016. Smart packaging for monitoring and managing food and
beverage shelf life. In The stability and shelf life of food (pp. 141-168). Woodhead
Publishing.
Rezitis, A. N. and Kalantzi, M. A., 2016. Investigating technical efficiency and its determinants
by data envelopment analysis: An application in the Greek food and beverages
manufacturing industry. Agribusiness. 32(2). pp.254-271.
(Suciwati, 2017)(MCGUINNESS and KELLY, 2020)(Subramaniam and Wareing, 2016)
(Mahamood, Fikri and Nor, 2018)(Siampa, Murni and Rogi, 2020)(KORODE, 2017)
(Nwonyuku, 2016)(Smith Olufolake and Okwu Andy, 2020)(Irtyshcheva and et, al.,
2020)(Erkmen, 2019)(Ranadheera and et, al., 2020)(Self, 2017)(Taoukis and Tsironi,
2016)(Rezitis and Kalantzi, 2016)