Managing Food & Beverage Operations

This document discusses different types of businesses within the food and beverage industry, rating systems used nationally and internationally, current and future trends affecting the industry, and how businesses are adapting to these trends. It also covers legal requirements and regulatory standards for food and beverage service outlets, with a focus on equipment maintenance and cleaning.

Managing Food & Beverage Operations

Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................4
Different types of businesses within the food and beverage industry.........................................4
Different rating systems used for the food and beverage industry nationally and internationally
.....................................................................................................................................................6
Current and future trends affecting food and beverage businesses.............................................7
How current and future trends are affecting food and beverage businesses products and
services to meet business objectives............................................................................................8
How different types of food and beverage businesses have adapted to current and future trends
to meet business objectives..........................................................................................................8
LO 2.................................................................................................................................................9
Demonstrate professional food and beverage management skills within a food and beverage
organization.................................................................................................................................9
Explain the legal requirements and regulatory standards that food and beverage service outlets
must comply with, giving specific reference to the maintenance and cleaning of equipment. .10
LO3................................................................................................................................................11
Compare and contrast between different operational and marketing technology for range of
different types of food and beverage enterprises.......................................................................11
LO4................................................................................................................................................12
Discuss about the different factors that influence on the consumer decision on which food and
beverage outlets as per chosen...................................................................................................12
Analyse the strategies used in wide range of food and beverage outlets to attract of build a
loyal consumer based.................................................................................................................13
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16

INTRODUCTION
Food and Beverage supply the different activities are considered the important procedures
where different people needs to be clarifying their work such as purchase raw materials and
cleaning the floor. This report will discuss about the different kind of business within food and
beverage industry, identifying the different rating system used in the organization. This
documentation will describe about the current and future trends which affecting on the business.
Furthermore, it will explain the various operational or marketing technology supports in the
different kinds of food and beverage. However, it will investigation of several factors that
influence consumers decision, evaluating the effective strategies used in order to build a
consumer loyalty or trust.
LO1
Different types of businesses within the food and beverage industry
Sector Description Advantage Disadvantage Example
employer
Full service
restaurants
Full service restaurant
is one in which
customers are offered
wide range of food
and beverages and
they are served to
customers to eat in
the restaurant
premises (Dressler
and Paunović, 2019).
Such restaurants
offer variety of
food offerings
and are often
managed by
several members
of staff.
Employees are
required to
ensure customer
satisfaction and
every employee
have to handle
staff in a proper
way.
Can be identified
anywhere and
employs through
different methods
including online
and offline
Fine dining Often known as
fancy restaurants,
fine dining
restaurant is one
that can be
characterised by
Gives importance
to customers and
are high paying
restaurants.
Requires large
investment for
these restaurants
and also have
limited growth
scope.
Often operated in
high-class and
premium
locations

fancy cutlery,
elegant staff with
impeccable manners
and expensive and
delicious meals that
gives customers
sense of
importance.
Casual dining Casual restaurants
are full-service
restaurants that
offer fun,
comfortable, laid-
back atmosphere in
which menu is very
affordable.
Affordable menu
and variety of
offerings for
customers.
Increasing
popularity of the
casual restaurants
in young age
people
Involves high
turnover of
employees.
Salaries offered
are also less
because of price
sensitivity of
these restaurants.
Employs through
offline ways
Mobile food
services
This is a service in
which customers
operate through
mobile in which
customers can order
through mobile.
It has facilitated
food purchase for
the customers
and also employs
several
customers.
This requires
effective
technological
knowledge and
collaboration with
different food
businesses
(Bresciani, 2017).
Operates through
internet
Coffee culture
and coffee
shops
These are food
businesses that are
specialised in coffee
and related food
items.
Because these are
specialised in
coffee so these
provide high
quality coffee of
different
Employees are
paid very less in
these type of
businesses.
Employs through
social media

varieties.
Quick service/
fast food
These are
businesses that
provide fast food
that customers can
eat without any
proper system and
also can take away.
These businesses
can be started
with less and
limited
investments.
Disadvantage of
the business is
that these
business are
often managed
by owners and
does not involve
much scope for
employment.
Can be found on
streets
Restaurants
dedicated to
the cuisine
These businesses
are dedicated to
particular cuisine of
a region.
Choices for
customers are
limited
Requires
employees to
have specified
knowledge
Operates through
website
Different rating systems used for the food and beverage industry nationally and internationally
There are several types of rating systems that The Ledbury can utilise. Rating systems
used for food and beverage industry involves-
Michelin Star- Michelin Stars is a rating system that is used by red Michelin guide to rate
restaurants on the basis of their quality. Michelin guide is a series of books published by the
French tyre company for more than a century. Michelin guide awards up to 3 Michelin stars for
excellence to a selected few establishments (Alcoba and et.al., 2020). This has become one of the
very important rating and acquisition and loss of Michelin stars can have tremendous effect on
success of the restaurants.
Scores on the Door- This is another system of rating for publication and display of food hygiene
and safety inspection results of food business. This is a national food hygiene rating scheme that
results are published as either inspection or compliance summary and for that a score or grade is
published. This data is either displayed by means of stickers and if not it is available publicly to
be used by public. This rating is determined by food standard agency is a non-ministerial

government department which is responsible for protecting public health in relation to food in
England, Wales, and Northern Ireland.
AA Rosettes- AA Rosettes is a rating system and this was also thought up another automobile
company the British Automobile Association. Inspectors rate hotels and restaurants on rate of 1
to 5. 1 rating is for high local standards and 5 being one of the top restaurants in the world. It is
considered that only 10 percent of restaurants in UK are worthy of one or more Rosettes.
Other than these, 21st century rating system involves-
Trip Advisor, Trivago, Bookings.com, LateRooms.com- This is rating system of 21st century
in which these discussed some of the organisations rate restaurants and these are considered for
the value of the restaurants and its quality (Yoon and et.al., 2019). These rating systems also
utilise public ratings for the restaurants on the basis of which provide aggregate rating for the
food and beverage business.
Current and future trends affecting food and beverage businesses
Current trends in food and beverage businesses
Safety and hygiene – This is one of the current trends and this trend is mainly because of Covid
and connected with pandemic. People have become more conscious for safety and hygiene in
their food.
Contactless payments– This is also connected with Covid and contactless payment involves
payment through mobile applications and through cards but that credit and debit cards does not
require any kind of contact with any other person like traditional systems.
Veganism- This is another current trend this means that people are getting more conscious
towards health and because of some reasons like animal welfare and also environmental
concerns.
Order and collect- This is another trend in which people can order for food and then can collect
their food from the restaurants and other food and beverage service providers (Montgomery and
et.al., 2019).
Future trends in food and beverage businesses

Authenticity- This is concerned with a trend in which customer food and beverages are preparing
and customers are willing to have authentic food. This means that food ingredients are authentic
and original that can be verified.
Fusion cooking- This is a future trend in which two contrasting culinary traditions and
techniques are used to cook a single dish. This means that in this cooking, food involves
elements of different types of food from different regions.
App-based services- This means that customers are ordering food from application. In this they
can select food and then app-based service providers deliver food.
Robot services- This is another trend that is likely to establish in future. In this trend robots will
be utilised to serve customers and provide services of the waiter in food and beverage
organisations.
How current and future trends are affecting food and beverage businesses products and services
to meet business objectives
Current and future trends are having significant impact on food and beverages businesses
and also create different types of difficulty for such businesses to operate successfully
(O’Mahony and Lobo, 2017). This means that only businesses with the capability to frequently
change as per trends can survive in competitive environment. Businesses are also need to be
agile in order to identify trends and what customers need as per changes. This means that many
of the restaurants specifically are providing vegetarian food and many of the businesses also
have collaborated with mobile based businesses and have become digitalised.
How different types of food and beverage businesses have adapted to current and future trends to
meet business objectives
In order to adopt to current and future trends food and beverages businesses are linking
with trends. For example many of the businesses collaborate with mobile based business so that
they can increase their customers and market demand through these businesses. In order to
ensure safety and hygiene in Covid, food and beverage businesses have adopted specific safety
measures and also contactless payments methods have been adopted and installed by many of the
businesses (Pandey and et.al., 2016). Further businesses are also providing contactless delivery
of the food and beverages.

LO 2
Demonstrate professional food and beverage management skills within a food and beverage
organization
Procedures-
It is important for The Ledbury to focus on that system of management and the policies
they have made for the structure. With that they will be able to put control on cost, beverages
they offer and the cost of labor. Other than this it is important to measure the standards of the
nearby competitors and match that standard so that they can offer the same level of satisfaction
to their customers.
Customer Service-
The Ledbury needs to focus on developing the skills of their staff so that level of
customer service offered by them cannot be matched by others. If the management provides
them with better information and keep them under supervision then they cannot be disappointed
with the aspect of customer service. This can help businesses such as The Ledbury to get
represented with a brand or union.
High Volume-
At times there are high amount of people in the restaurant and that affects the level of
service offered because it increases the waiting period also the staff is not able to give proper
attention to all the customers. This is why it is necessary to equip them with skills that can
handle the situation of high volume production and service. The Ledbury handles their clients in
these situations that are why they are able to retain them.
Guest Service-
It is important for the restaurant to maintain the index of guest service as this will help
them to beat their competition in the market. It is necessary that management of restaurant
launch a new program of training for new joined employees so that they can have exposure to the
aspect of offering better guest service. The more they respond to the feedback and complaints of
the customer more they will be able to retain them and get acknowledged for their services
(Menes, Baravio and Peña, 2019).

Beverage Operations-
It is necessary that everything listed on the menu of the restaurant can be provided by the
staff at all times required so that customer will never have a negative image of the restaurant in
mind. It is necessary that inventory is maintained and stored safely and no expired goods is
served to the customers as it can really disrupt the measures that are related with quality
standards.
Items in the Menu-
It is important that management research the taste and preferences of people as per the
cuisines offered by them so that the things that they offer will be new and in high demand. With
that will also be appreciated that if managers of the restaurant focus on goods that are organic.
With this they can list those items in the menu that gives them more return than the usual ones.
Explain the legal requirements and regulatory standards that food and beverage service outlets
must comply with, giving specific reference to the maintenance and cleaning of equipment
FAQ- Food quality and standards-
This standard is concerned with the aspect of maintaining the standard of safety and the
quality of food on all the levels such as international, regional and national. Other than this it
also involves different programs for increasing the strength and to control their system so that
they can make sure the quality of food and safety is maintained. Apart from this with the help of
this standard restaurants such as The Ledbury to be compatible so that they can match up with
the requirements of standards on an international level.
Consumer Product Safety Commission-
The board of UK has to look after the safety o many citizens because many people loose
their life from risk that is in the products that are offered to the consumers. This commission
offers safety to the consumers from any measures that are related to it (El Demerdash, 2017).
License-
It is important for the management of The Ledbury to keep in mind that for some of the
specific business to maintain freely they require license such as for selling of alcohol. Other than

this if they are hosting an event for promotion or boosting the business it is necessary that
management has the permission of the concerned authorities so that no action is taken against
them by government bodies or general public.
Hygiene-
It is necessary that The Ledbury complies with the food and safety Act 1990 and one of
the parts that this act focuses on is Hygiene. This act helps these types of businesses at the time
of their initiation of services so that they do not have to face any case regarding this. The more
they work under these protocols more they will be able to easily maintain their flow of work and
satisfy the obligations of inspectors that work for food and safety. It is necessary that kitchen,
dining etc. met these standards of legal requirements (Mo, 2019).
LO3
Compare and contrast between different operational and marketing technology for range of
different types of food and beverage enterprises.
In Ledbury restaurant, the food and beverage industry has been identified its fair share of
technological advancement throughout years. It has been outlined some of its most exciting
innovations such as automation (Mor and et.al., 2020). In order to track food and beverage
industry tech trends.
There are wide range of marketing technology which become invest in heavily dependent
on the different operational activities.
Email marketing- it is one of the most important aspect of “The Ledbury” enterprise
which is mainly used for promoting the different product as well as services in global
marketplace. The importance of email-marketing is that when staff member of restaurant can
establish an effective relationship with consumers (Chowdhury, Sarkar and Moktadir, 2020).
Since, emails are not dependent to the particular changes or what is trending. Email marketing is
one of the best tool or platform to reach a target audience.
Content Management System- it is also another important marketing technology that able to
power both blog and website. Within 88% of existing consumer researching a product through
online before purchasing. In this way, Ledbury restaurant can use content management system in

order to promote the various kinds of food or beverage services to their potential consumers.
Official website is the backbone to rest of digital marketing technology (Dsouza, 2020).
Additionally, The Ledbury restaurant have advertisement the potential consumer that will derive
individual people.
Customer relationship management software (CRM) - It is one of the most commonly used
technology in “The Ledbury” restaurant. This type of technology will support for collecting or
gathering large amount of information. Through this way, this platform can help restaurant to
manage or control leads. Sometimes, CRM can identify where leads in funnel and also assessing
opportunities as great level.
LO4
Discuss about the different factors that influence on the consumer decision on which food and
beverage outlets as per chosen.
Nowadays, it has been rapidly increasing the demand of food and beverage industry in global
marketplace. The perception of existing client will be changing on the basis of their demand,
need or requirements. “The Ledbury” restaurant is always focused on the demand of potential
client whereas they are setting a suitable factors which influencing the consumer decision on
food and beverage outlets (Chowdhury, Sarkar and Moktadir, 2020). The rise in the consumption
within fast food market which has spurred on the growth in UK. Different factors influencing
consumer choice in selecting fast food items. Especially given that majority of UK citizen.
There are several kind of factors that affect consumer satisfaction, perceived value,
loyalty which include service quality, physical environment, affordability and other kind of
brand identification. In this way, The Ledbury restaurant will be elaborated in the different
factors.
Food quality- it is one of the most prime factors that consumer seek while purchasing
food and beverage products from The Ledbury restaurant. Quality is important intangible factor
that can perceive before and after the purchase (Chowdhury, Sarkar and Moktadir, 2020).
Consumer’s perception depend upon the quality which is based on the expectations. It is seen
that young people more committed to purchase local food and beverage items because of
freshness and good quality.

Service Speed- It is another important factors influencing consumer decision making
power towards food and beverage items. “The Ledbury” restaurant can determine the nature of
service that provided determine the entire image of brand. Service speed is important aspect of
organization that always support for influencing client to buy food and beverage items (Mutuku
and Moronge, 2020). Most important factor for identifying choice or preference of food or
beverage outlets for frequently buyers. The Speed of delivery along with friendly environment
which helps brand to create a positive image.
Price- it is another important factor that influence potential consumers towards food and
beverage products. Everyone want to save money from purchases done. It would be great factor
that always support for The Ledbury restaurant to improve their brand position in global
marketplace. Many consumer would prefer to buy item at discount. Price factor along with
variety of food item, taste and environment, hygiene which effects on the choice of outlets.
Analyse the strategies used in wide range of food and beverage outlets to attract of build a loyal
consumer based.
There are different strategies used in the food and beverage outlets to attract potential consumer
in order to build a strong relationship.
Deliver exceptional consumer service-
It is one of the most commonly used strategy that help for advertising the different food
and beverage products. But at certain level, potential client could still visit “The Ledbury”
restaurant once and again return (Muthoni and Mose, 2020). This can possible when Ledbury
delivered the exceptional consumer services. A consistent consumer journey increases
satisfaction level in which builds a trust and boots loyalty. Basically, The Ledbury restaurant can
treat every guest as special while providing the better exceptional consumer services.
Establish a connection with consumer through social media-
Social media is based on the marketing tool or platform which is mainly supports for
highlighting the community efforts and interact with potential consumer base. Generally, The
Ledbury restaurant can share user generated content and responding every consumer through
positive connection. This will help for food and beverage restaurant to build a strong

coordination with consumers. As participate in local events or program, it is likely run into
regular consumer which make them feel like important role played in family. The positive
comments, reviews are always attracting more consumers towards brand. in this way, it can
easily deals with the negative posts while converting into great opportunities to demonstrate with
diplomacy. Through this way, it ensure that individual people always keep or consider responses
of professionals and clients.
Develop a distinctive loyalty program-
An effective loyalty program can help for potential consumer to establish connection
which drive more sales for “The Ledbury” restaurant. Many client is vary of generic aspects to
particular within loyalty program that are becoming interchangeable with competitors (Muthoni
and Mose, 2020). It ensure that build a program which stands for just giving the better point of
view at every time. in some situation, The Ledbury restaurant can develop an effective
distinctive loyalty program so that potential consumer attract towards food and beverage
products.
Use Modern technology to make a personal experience-
“The Ledbury” restaurant will be implementing the modern technology in which
providing the better consumer experience. It is likely to do enterprise which offers personalized
food and beverage services (Muthoni and Mose, 2020). Sometimes, it is also adopting the digital
menu improve order accuracy, speed up service which make it easier to upsell their products.
Some modern technologies are recognising or monitoring the activities of client. Afterwards, it
also regularly paired with offers over time.
CONCLUSION
From the above studies it has been concluded that the management of The Ledbury need to offer
new things to their customers so that they can retain them and customers crave for their
offerings. Apart from this it is necessary that all the decisions taken by the management of the
business must be under the guidelines and regulations set by the law so that no disciplinary
action is taken against them. This report gives a brief classification to methods and approaches
taken by the person who deals in the line of food and beverage sector.

REFERENCES
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