Managing Food & Beverage Operations

MANAGING FOOD &
BEVERAGE OPERATIONS

TABLE OF CONTENTS
PART 1............................................................................................................................................1
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P 1 Different types of businesses within the food and beverage industry profiling a chosen
business within each area of this industry...................................................................................1
P 2 Different rating systems used for the food and beverage industry nationally and
internationally..............................................................................................................................2
P 3 Current and future trends affecting food and beverage businesses.......................................3
M 1 Ways in which current and future trends are affecting food and beverage businesses
products and services to meet business objectives......................................................................4
LO 3.................................................................................................................................................4
P 6 Ways of operational and marketing technology by different types of food and beverage
business........................................................................................................................................4
M 3 How digital technology enhances business performance for different types of food and
beverage businesses.....................................................................................................................5
LO 4.................................................................................................................................................5
P 7 Factors that influence the consumers’ decision on which food and beverage outlets they
choose..........................................................................................................................................5
P 8 Strategies used in a range of food and beverage outlets to attract and build a loyal
customer base...............................................................................................................................6
M 4 Evaluation of effectiveness of strategies used in a range of food and beverage outlets to
attract and build a loyal customer base........................................................................................7
CONCLUSION................................................................................................................................8
PART 2............................................................................................................................................8
LO 2.................................................................................................................................................8
REFERENCES................................................................................................................................9

PART 1
INTRODUCTION
Food and beverage sector is one such sector in which trends, preferences and needs of
customers changes frequency (Elias, Mahidin and Bahaudin, 2019). Changes within this industry
is also brought quite frequently. There are various kinds of factors that impact success or failure
of organizations in this industry. This assignment will focus upon different styles of food and
beverage service outlets, rating systems and current industry trends, different food and beverage
operations use technology to improve operational efficiency, ways in which restaurants use
information related to customer motivations and behaviour to maximise business success, and
professional food and beverage service standards.
LO 1
P 1 Different types of businesses within the food and beverage industry profiling a chosen
business within each area of this industry
Food and beverage industry consist of many different kinds of business and each of them
provide variety of different products and adopt diverse service in order to service customers.
There many types of businesses but four main types of businesses are as follows:
 Bars and pubs also known as counter services: There are variety of bars and pubs some of
service many kinds of non-alcoholic drinks and many of them serve both alcoholic and non-
alcoholic drinks to customers in different quantities as per the needs and demand of
customers (Raimo and et. al., 2020). Bars and pubs of UK are famous for their culture and
style but recently it has been observed that these pubs and bars in UK are reducing in
number.
 Coffee shops: there are two types of coffee shops one is self service coffee shops and another
one is full time restaurants who service variety of coffees to customers and different kinds of
snacks or fast food that can be chosen by customers with coffee. For example, Starbucks is
one of a well- known type of coffee shop that service variety of coffee to customers with
different kinds of snacks (Panchendrarajan and et. al., 2017). They provide beverages in three
different quantities as per the needs and desire of customers.
 Full- service restaurants: These are kind of restaurants where customers choose their table
and sit, order their food and food is served to them on their tables itself. Such kind of
restaurants service all kinds of food and beverages to customers and provide take out service
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as well. In this full- service restaurants, both fine dine in and casual dine in restaurants
comes. For example: Seven Park Place by William Drabble is a restaurant in London which
is a full service fine dine in restaurant.
 Fast food restaurants or quick service restaurants: These kinds of restaurants who prepare
large quantity of food in bulk and then service it to customers quickly as per their need and
demand (Dunford and et. al., 2017). Fast food restaurants are one of the categories of quick
service restaurant. For example, London fast food (Brixton) is a kind of fast- food restaurant
in London.
P 2 Different rating systems used for the food and beverage industry nationally and
internationally
Rating system is a kind of a grading system which is used to rate overall quality of
products and services provided by organizations. In food and beverage industry there are various
kinds of rating systems that are used to rate organizations in this industry. These ratings help in
developing or maintaining overall brand image of restaurants or outlets as per experience of
customers, and quality of food products and services that are provide to customers. Some of the
types of rating system most commonly used in food and beverage industry are as follows:
 Michelin Star: It is a series of guide book that was published by a French company named as
Michelin more than a century ago. This guide is published every year by oldest European
hotel as a guide for awarding up to Michelin starts of restaurants or outlets in this industry
(Ivkov and et. al., 2018). It is one of the most prestigious type of honour which is provided to
organization and losing even a single Michelin star can impact overall brand image of
company operating in this industry. One Michelin star means good, two Michelin star means
exceptional and three Michelin star means exquisite. There is a possibility of gaining or
losing exquisite cuisine star if there is any kind of change in menu or organization change
their head chef.
 Scores on the Doors: It is a kind of rating which is given by food standard agency. This
rating is majorly given on the basis of hygiene level maintained by outlets or restaurants
(Farvazova, 2020). As per this rating system of a restaurant is given 5 rating then that means
their hygiene standard is very good and if a restaurant is given 0 rating then that means
urgent improvement is required.
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