Managing Food and Beverage Operations

This document discusses the various types of businesses in the food and beverage industry, different rating systems used, current and future trends, and operational and marketing technologies for different types of businesses. It also includes a case study of Natural Kitchen, a four-star rating restaurant in London.

MANAGING FOOD
AND BEVERAGE
OPERATIONS

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1. Various types of businesses in food and beverage industry.................................................1
P2. Different rating systems used in this industry.......................................................................5
P3. Current and future trends which influence the business.......................................................6
TASK 2............................................................................................................................................7
Covered in PPT...........................................................................................................................7
TASK 3............................................................................................................................................7
P6. Compare and contrast various operational and marketing technology for different types of
business.......................................................................................................................................7
TASK 4............................................................................................................................................8
P7. Various factors which influence the decision making of consumers....................................8
P8. Different strategies used in order to attract and build loyal customer base..........................9
CONCLUSION................................................................................................................................9
REFERENCES............................................................................................................................10

INTRODUCTION
The food and beverage industry refers to all the company that operates and provided food
and drinks services to the customers. This includes prepared food and package food and drinks.
This sector includes the huge hospitality business that provides presenting, preparing, and
serving food and drinks to the customers and provides them best experience. In this report
Natural Kitchen is selected as hospitality industry, restaurant is located in London, United
Kingdom, organization serves fresh food and drinks in relaxing and friendly environment for the
customers. Through the nine years(Greenwell, Danzey-Bussell, and Shonk, 2019.) Natural
Kitchen has been expand its business in all over the capital and at present have restaurants in 8
location of London. In this report
TASK 1
P1. Various types of businesses in food and beverage industry
Food and beverage industry is one of the largest revenue industries in the word. There are
various services that these industries provide to their customers for better experience and
satisfaction. Below are few examples of various types food and beverage industry business:
Sector Description Advantages Disadvantages Example
Quick services This type of
restaurant is related
to the quick
services and fast
food service
restaurants where
they provide
prepared package
food or fast food in
their restaurant. In
this type of
restaurant owner
make small menu
 The main
advantages
of this
services is
they
provide
food at less
time and
save the
time of
customers.
 This food
services are
 Already
prepared
food
(Zimmerma
nn, Raisch,
and
Cardinal,
2018)could
not be
provide
better
satisfaction
level to the
The example
of quick
service food is
McDonalds.
1

that can easily
provided to
customers. Quick
service(Becker and
et. al.,2018)
restaurants provide
take away services
to the customers
that help them to
save time and
money.
reasonable
for the
customers
because of
affordable
rates.
customers.
 The fast
food is less
healthy and
can affect
the health
of kids and
youngsters.
Fine dinning This kind of food
services is
expensive and
manages by the
professional chefs.
This food is
prepared according
to the demand of
the customers.
 The main
advantages
of these
food
services are
customer’s
gets food
according
their
demand.
 These
restaurants
provide
customers
best quality
food to their
customers
and provide
them high
level of
 The main
disadvantag
e of these
restaurants
that they
are
expensive
and all the
people can’t
afford these
services.
 This
restaurants
requires
high level
of
maintains
and
infrastructu
The Clare
Smyth is
example of
Fine dinning.
2

satisfaction. re.
Casual dinning These types of
restaurants provide
food services to the
customers on daily
basis. They also
provide food at best
prices.
 They
provide best
services and
fresh food
to the
customers.
 The
mangers of
this industry
make
customers
priority first
and it helps
them to
increase
sales.
 These
restaurants
do not have
brand
image in
the market
and they
cannot
attract high
standard
groups of
the
customers.
 These
restaurants
do not have
any
innovation
and it can
cause them
less
attraction of
customers
and more
competition
in the
market.
Divine Dine
Divine dine
UK is example
of casual
restaurant.
Coffee shops This is the
restaurant that
 In this
services
 Owner
could have
The expale of
coffee shop is
3

provides beverages
and normal food to
the customers.
customers
can enjoy
their free
time with
friends and
family
 It helps
customers
to have
some
quality time
and have
some
refreshment
s.
less profit
from these
coffee
shops.
Costa coffee
UK.
Buffets This refers to the
services where
customers can
choose their own
menu at their plats.
 More
customers
experience
and
satisfaction.
 More
profitable
and cost
effective.
 Not all the
restaurants
are cost
effective.
 There are
more
demands
and less
options.
COSMO UK
is the example
of Buffets
restaurant.
Shopping
centre food
mall
This restaurants are
establish in malls
and shopping
centres.
 People gets
more attract
to these
restaurants.
 These
restaurants
 More costly
and less
customer
satisfaction.
 More
substitute
Westfield
London is best
example of
shopping
centre food.
4

are more
profitable
because of
more visits
in the malls
and
shopping
centres.
food shops
in malls.
P2. Different rating systems used in this industry
In food and beverage industry restaurants and hospitality business gets ratings according to
the quality of the services (Gibson, and Parkman, 2018) and food they provide to customers. This
rating system is totally based on the level customers experience and satisfaction from the
business services. This rating system helps customers analyse that which services they need and
how they can reach to these hospitality business. There are usually 5 star rating systems in the
hospitality business where customers can satisfy their needs and wants. Below is detail
explanation of rating system in hospitality industry: 5 Star: This restaurants luxury hotels and restaurants that provide high level of quality
food and services to the customers.(Okumus, and et. al., 2020) These restaurants provide
high level satisfaction to their customers by the food and services they provide to them.
But these restaurants are cost effective for the customers. They provide many facilities to
the customers such as comfortable bed rooms, various types of food, spa, gym etc. Thus,
five star services provide luxury services and high level of comfort to their customers and
give them high level of satisfaction from the services. 4 Stars: This kind of hospitality services is known for their upscale quality and extra
ordinary comfort they provide to their guests. These hostels are or restaurants are known
for the best customers experience and positive feedbacks from the guests. They have
highly trained staff and chefs that help the hospitality business to make customers happy.
They provide facilities such as 24 hours for access, restaurants in residential areas wifi or
internet connection in hotels and restaurants, comfortable rooms and bathrooms. Etc.
5

 3 Stars: This hotels are ordinary and provide some quality services. They use animations
and infrastructure(Graham, 2018.) to attract the customers in the hotels and restaurant.
Customers of these restaurants are quit satisfy with these services. This hotel needs to
change some services in order to gain more stars in their hospitality business. They also
provide the hygiene services with quality food to their guests. They provide wifi to the
guests in only public areas. 2 stars: These hotels provide comfort services to the gussets, also this hotels is cost
friendly for the customers. They also follow hygiene maintain in their restaurants and
hotels. The high level of income group of customer does not prefer these hotels and
restaurants. Because of less quality services and food verity is also not sufficient. These
hotels required little bit improvement for higher growth.
 1 Star: This refers to the hotels that have no frills and also offers basic accommodations.
These hotels are pocket friendly with less services and comfort. Usually these hotels do
not provide food and other facility to the guests. This hospitality business required huge
changes in their services and quality.
The Natural Kitchen, London, is four star rating restaurant, they provide high level of
services to their customers and give them satisfaction from the quality food.
P3. Current and future trends which influence the business
In food an beverage industry there are various current and future trends are occurring in the
market that can help the industry to grow and make more profit. This trends also helps
hospitality business to attract more customers and increase their revenues. Below are some
current and future trends follow:
Current trends
This trends refers to the innovation and changes in current business of food and beverage
industry that helps in better growth of business. This trends also influence the business of Natural
Kitchen by impacting its current business of foods and beverages. Below is some current trends
that have an impact an the business of Natural Kitchen.
 Veganism: This trends refers to the use of vegetarian food instead of making non
vegetarian food. Usually this trend is followed by the food and beverage industry in order
to product the negative impact on animals. (Fried, and Kastel, 2020) Veganism can helps
6

the business of Natural Kitchen to gain more customers base and improve the brand
image of the restaurant in the food industry. By adopting this process restaurant can
attract the people who focused on the veganism trend in the market. Thus, there are
various benefits that restaurant can gain by following this trend in their business.
 Coffee culture: These trends are followed by the food and beverage industry, they make
specific area for the people who wants to spend their time and enjoy coffee. This trend
helps the food and beverage industry to attract more customers. As the level of customer
turn over is increased its helps the business to gain more profit and stable growth in the
market. In the context of Natural Kitchen, restaurant can also start coffee trend in their
business that could help them to attract more customers.
Future trends
These trends refers to the all the future trends in food and beverage industry that can
influence the business of hospitality and help them to increase more customer base for the
company. Below is some future trends that can influence hospitality businesses.
 Fusion cooking: In today's scenario customers are more adaptive in using more
innovative food and services. Fusion food is concept of includes combination of culinary
traditions and techniques in one dish. There are various form of fusion food that combine
the food form different regional (Aminah, and Rofiah, 2019,) and different culture. This
trend help the business of hospitality businesses to increase the customer base by
providing them unique food and beverages.
 Touch screen technology: Customers of food and beverage industry attracted towards
those hotel that use new and innovative technology in their businesses. Touch screen
technology is also the part of technology innovation. This services can help the
restaurants to attract more customers and increase the profitability of their hotel.
7

TASK 2
Covered in PPT
TASK 3
P6. Compare and contrast various operational and marketing technology for different types of
business
Food and beverage industry is being an most successful industry in across the world. The
growth of this industry is increasing and also the events and plan of these offerings helps the
company to gain more advantages in the company. A start up has been launched in London
named Jamsi Foods which provide the various range of food products and drinks in the local
areas of London. The food and beverage (Maulidya, and Agustin,, 2019) industry is highly using
technologies and innovation in their businesses and various operation that use to attract
customers towards the business.
These elements are explained below:
Operational technologies Marketing technologies
There are on operational software that Jamsi
Foods using in order to attract the customers
named on the table software. This software is
used by the customer for giving the orders
from their own tables. These software helps the
business to attract more customers and fulfil
the needs of innovation in the market. Jamsi
Foods restaurant help the company to gain
more profit also this software can fulfil the
safety needs of the customers.
The Jamsi Foods is using various social
media platforms for promotying their
restaurant in the market. The mangers of the
hotel use the various (Bloom, and et. al. ,
2020.)marketing strategies so that they can
attract more customers and increase the profit
shares of the company. Technology innovation
in marketing helps the company to gain more
profit and grow in the food and beverage
industry. Thus, marketing innovation increase
the growth of Jamsi Foods.
8

TASK 4
P7. Various factors which influence the decision making of consumers
In the process of decision making there are various factors that play important role, those
factors are explained below:
 Quality of service: The quality of services plays important role in influencing the
decision making process of the customers. This aspect of food and beverage business
refers to providing the services according to the needs and preferences of the customers
that can give them high level of satisfaction ( Mahmud, 2019)and best consumer
experience. In the context of Jamsi Foods, providing best services to the customers and
influence them to be an loyal customer of the hotel. The customers choose business
where they get proper quality of food and services. Thus, to influence the decision
making process of the customers quality of services plays important role.
 Physical Environment: The environment of the restaurant is also play important role in
changing the decision making process of the customers. This factors refers to the
surrounding where the organisation serves their services to the customers. The positive
and friendly environment helps the Jamsi Foods to attract more customers and also help
in increasing satisfaction level. This factor helps the restaurant by making positive impact
on the guests and provide them more comfortable services. Thus Physical environment of
the organisation helps influencing the decision making process of the customers.
P8. Different strategies used in order to attract and build loyal customer base.
The organisation and mangers are continuously think about new ideas and innovation by
which they can attract more customers in the organisation. The ideas and innovation helps the
business to understand the needs and preferences of the customers an improve the level of
productivity in the business. In the context of (Miftahul Jannah, 2020) Jamsi Foods restaurant's
mangers and employees gives ideas by which they attract new customers in their business.
Below are some strategies used by the Jamsi Foods in order to attract new customers in the
company.
9

 Special offers: The Jamsi Foods providing special discount offers to the customers that
helps them to attract new customers and increase the level of profit in the restaurant. This
strategy helps the business to boost up their sells and promotion of the company, also this
will also profitable for the customers as well. This is the best strategy that start up can
introduce in the market, it is more beneficial for the promotion of the company and
increasing the sell turnover of the restaurant. Thus, to attract more customers business
can use special offers strategies that help them increasing customer base.
 Quality of food: Best quality and test of food helps the food and beverage business to
improve its sells and attract more(Abubakar,. and Mohammad, 2019) customers in the
organisation. In the context of start up business Jamsi Foods, they are also providing best
quality of food to their customers its help them to increase the sells and promote the
business in the food industry. Customer gets more satisfaction when they are offered
better quality food and services.
CONCLUSION
From the above given information it can be conclude that Food and beverage industry is
one of the most growing industry in the world. This sector bis working towards to provide more
customer satisfaction and ensure that they provide customers high level of experience from the
services and the food they offer. There are rating system in hospitality business that ensure the
level of comfort in the hotels and helps customers to analyse the what they want from the
hospitality business. The current and future trends of the hospitality business influence the
growth of business in the market. There are various strategies that new start up in food and
beverage industry use to analyse the customers demand and help them to attract new customers
in the market.
REFERENCES
Books and Journals
Abubakar, I. and Mohammad, H.I., 2019. Linking Product Line Strategies to Competitive
Advantage: An Empirical Study of Nigerian Food and Beverages Industry. SEISENSE
Journal of Management, 2 (4), pp.65-78.
Aminah, S. and Rofiah, N., 2019, October. Analysis of Profitability Based on Working Capital
Components (Study of Food and Beverages Companies Listed on Indonesia Stock
Exchange in 2013-2017). In Proceeding: International Conference on Business,
Economics and Governance (ICBEG)-ISBN 978-602-14119-3-3 (pp. 299-304).
10

Becker, G. and et. al., Nourish Technology Inc, 2018. System and process for managing
preparation and packaging of food and/or beverage products for a precise delivery
time. U.S. Patent 9,965,814.
Bloom, J.D., and et. al., 2020. Food and beverage item identification and tracking device and
system for improving supply chain logistical operations and inventory management.
U.S. Patent Application 16/565,391.
Fried, G. and Kastel, M., 2020. Managing sport facilities. Human Kinetics.
Gibson, P. and Parkman, R., 2018. Cruise operations management: Hospitality perspectives.
Routledge.
Graham, A., 2018. Managing airports: An international perspective. Routledge.
Greenwell, T.C., Danzey-Bussell, L.A. and Shonk, D.J., 2019. Managing sport events. Human
Kinetics.
Irfan, M. and Wang, M., 2019. Data-driven capabilities, supply chain integration and competitive
performance. British Food Journal.
Mahmud, M., 2019. Developing and Managing a Consumer Brand: A Study on Farm Fresh of
Akij food & Beverage Limited (AFBL).
Manurung, E.T. and Manurung, E.M., 2019. Managing Income Creatively by Young
Entrepreneurs in Bandung.
Maulidya, A.E. and Agustin, S., 2019. PENGARUH RASIO PROFITABILITAS DAN
LEVERAGE TERHADAP PERUBAHAN LABA PADA PERUSAHAAN FOOD
AND BEVERAGES. Jurnal Ilmu dan Riset Manajemen (JIRM), 8 (2).
11