Unit 7 - Managing Conference and Events

Managing Conference
and Events

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1. Several dimensions and categories of events...................................................................3
P2. Current trends and features which influence events sector..............................................4
TASK 2............................................................................................................................................6
P3. Design an event layout to correctly set up an event or conference to meet particular client
requirement.............................................................................................................................6
P4. Examine additional services available within the conference and event and importance to
provide them to meet particular client needs for added value................................................7
TASK 3............................................................................................................................................9
P5. Several management roles within event industry, with context to current job opportunities
in the sector.............................................................................................................................9
P6. Review the management skills and personal attributes needed to stakeholders exceptions
within event industry............................................................................................................10
TASK 4..........................................................................................................................................11
P7. Explain the appropriate measures needed to provide a safe event venue and provide safe
environment for guest and event staff with specific examples.............................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Managing conferences and events are most essential functions which usually includes all
type of management activities within the competitive business environment. It mainly involves
organising, implementing, planning of several activities in order to conduct successful events and
conferences. Along with this there are different types of events like trade show, live show,
occasions and festivals as well. All these are controlled, managed and monitored by the manager
of an organisation, who are mainly engaged in different forms of business from various event
management. This assignment is based on Holiday Inn hotel, which is one of the best American
brands of hotel and hospitality organization was founded in the year of 1952 by Kemmons
Wilson. It is headquartered in UK and provides its better services large number of location
globally. Moreover discussion will be based on investigate of various categories and dimensions
of event within event sector (Tego and et. al., 2017). After this there are different types of
professional standards in order to evaluate room set up for events and conferences. Lastly, this
report will focuses on management skills and explanation of measures which is required to
manage safe environment in event for overall staff and guest members.
TASK 1
P1. Several dimensions and categories of events.
In the current scenario there are different types of events which is used by Holiday Inn.
This hotel always focuses on arranging unique events in order to attract large number of
customers in a proper way. Respective firm mainly organises attractive events in order to
maximise their overall profitability by increasing profit margin effectively. There are some
various categories and dimensions of event, those are listed below:
Cultural events or charity events: This type of events which are mainly organised to
maximise knowledge and strong relation with people at marketplace. With the help of this people
can get huge knowledge about their culture (Van Der Vegt and et. al., 2015). Whereas, charity
events mainly includes funds increment in order to build trust for customers by organised event.
In context with Marks and Spencer they always make such type of events by which they can
fulfil customer's and society's needs in a short period of time. Therefore, this category of event
used by Holiday Inn to make its customers or clients happy.
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Private events: This sort of events owned by the person who has responsibility to
organise each and every function at particular place on time. According to this sort of event
general public or individuals are not suppose to come without any invitation. In reference with
Holiday Inn they are focusing to organising this type of event in order build strong relationship
with other companies and business members to increase their overall growth and goodwill at
marketplace (Seda and et. al., 2018). Apart from this there are also few events like birthday
parties and all which comes under the private event.
Corporate events: All type of business entity or industry can prepare effective event in
order to build strong relationship with people. Overall plan of events mainly includes providing
good venue, perfect food quality, conferences and seminars and so on. With the help of these
type of factors firms can make better plan for event and organize in a proper place in which
people can stay freely and do not face any kind of difficulties. In reference with Holiday Inn
manager of this hospitality organisation always make better event plan in order to build good
relations with customers and clients by providing effective goods and services within the
seminars and events. It can be considered as the strength of this respective firm to deal with
different suppliers, customers, dealers etc. Therefore, it is very essential part of business in which
manager has responsibility to arrange corporate events in an effective manner.
Dimensions of events
Sports events: These type of events generally made for those type of people who are
really interested in sports like world cup, Olympics and so on. In order to make this type of
events players have responsibility to do different things. In relation with Holiday Inn they always
make this type of event but before they study all the governmental rules, policies and legislations
in order to give benefits for players and arrange better services for them.
Mega events: This type of events are managed and conducted for short period of time
globally (Owan, Garbini and Devasia, 2018). Main aim of this event is to increase people
confidence towards work at marketplace. According to Holiday Inn they make this event in order
to meet different people and get some unique knowledge globally.
P2. Current trends and features which influence events sector.
In order to arrange effective event is one of the crucial factor for every business within
the dynamic environment. At present time, most of the businesses try to give their best at
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