hospitality

Managing Conferences and
Events

Table of Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1. Examine the different categories and dimensions of events using specific examples to
illustrate the differences...............................................................................................................3
P2. Events categories and features & current trends influencing this sector...............................5
LO2..................................................................................................................................................5
P3 Event layout design to set up conference room......................................................................5
P4. Additional services within conference environment.............................................................6
LO3..................................................................................................................................................7
P5. Management roles within event industry..............................................................................7
P6. Review Management skills and personal attributes that are required to work in events
industry........................................................................................................................................8
LO4..................................................................................................................................................9
P7. Measures to provide safe and secure venue for guests and staff...........................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Event Management can be explained as the process of systematic arrangement within the
program for the purpose of executing all of the work for attaining the goals. Event can be
conducted in any of the sector whether it is in sports, trade exhibition, parties, conferences and
many more. Whenever any of the event is required to be conducted, it is necessary to follow
proper procedure which includes, planning, organising, managing, controlling and many more.
this particular report is based on Hotel Holiday in multinational hotel chain industry(Emery and
et. al., 2016). In present company is dealing in around 150 different nations for attaining their
goals and target.
In this project report, there will be detail discussion where first part will majorly focus
upon different categories and dimensions of any event which is within the specific sector. Along
with it, consideration will be done upon set up of room event and conferences. There will also be
the discussion about management skills required within the event environment and finally in last
section, measures will be discussed which can allow to conduct event safely.
LO1
P1. Examine the different categories and dimensions of events using specific examples to
illustrate the differences
It is necessary to understand that Event can be explained as the program where different
people can come together with a common objective. Here, time and location are required to be
pre-decided so that any of the people don’t suffer. In context of Holiday Inn, should be able to
evaluate and analyse the activity which are going to include within the event so that target can be
accomplished. In present scenario, event is mainly divided into three different categories and
they are:
Private events- These are those types of event where specific people are included for the
purpose of managing the event. In this types of event, number of guest are limited and those can
be easily assumed as well. Private event includes, wedding, birthday parties and friends reunite
and many more(Harmeling and Palmatier, 2016).
Corporate events- These are the event which is conducted by the commercial sector for
the purpose of developing healthy relationship among the members. This types of event are

mainly conducted by business organization for the purpose of expanding their business so that
goals can be accomplished with effective promotion.
Fundraising or charity event- The form of event which are mainly conducted for the
purpose of raising fund for the specific work. This types of events are mainly conducted by
NGOs as well as social worker.
Above mentioned event are different categories but along within this, it is necessary for
the hotel industry like Holiday Inn that they should be able to do effective planning for the
purpose of expanding their business at a greater platform. It will directly allow to meet out the
requirement of each and every customer. The different types of dimension within the event is
explained below:
 Anticipation- Whenever hotel like Holiday Inn conducts the program, they should be
able to create buzz so that curiosity can be developed among the people for attaining the
programs.
 Arrival- The event management of Holiday Inn should be able to deliver appropriate
place for conducting the event so that audience can enjoy the event(Jepson and Clarke,
2016).
 Atmosphere- There is an event management team of Hotel Holiday Inn and it is their
responsibility that they should be able to select the suitable atmosphere so that event can
be conducted successfully.
 Appetite- Looking at the budget of client, it is necessary for the event management team
of Holiday Inn to suggest the meal and other food related item.
 Activity- At the time of conducting the event, recreational option, entertainment
activities as well as other interesting dimensions are includes within the event.
 Amenities- This is the final stage where hotel like Holiday Inn should be able to provide
maximum number of benefit to its customers so that goodwill can be developed and even
goals can be accomplished.
This are the steps which can be helpful for doing effective planning and that could have even
allowed to accomplish the goals on specific time period.