This study explores different categories of events, features and trends, management roles, skills required, event layout, additional services, and safety measures in event management. It provides insights into the importance of event management and the various aspects involved in organizing successful events.
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Table of Contents INTRODUCTION...........................................................................................................................1 ACTIVITY 1 (LO 1).......................................................................................................................1 P1 Different categories of events with examples........................................................................1 P2 Features and trends of different events that influence event sector........................................2 ACTIVITY 2 (LO 3).......................................................................................................................3 P5 Different management roles within event industry and job opportunities.............................3 P6 Management skills required to work in an event industry.....................................................4 ACTIVITY 3 (LO 2).......................................................................................................................4 P3 An event layout to set up a conference or event room to meet requirements........................4 P4 Additional services for event environment and their importance..........................................6 ACTIVITY 4 (LO 4).......................................................................................................................6 P7 Appropriate measures require to provide a safe event venue and working environment to employees....................................................................................................................................6 CONCLUSION................................................................................................................................7 REFERENCES................................................................................................................................8
INTRODUCTION An event refers an occasion and public assembly which has different purpose like awareness of people about education, fun and team building (Raj, Walters and Rashid, 2017). This present study is based on Dreams Sales Machine LTD who is an personal development event platform whose main aim is to provide several attractive facilities to participants and link English and Turkish communities. This report will show different categories of events that are being developed and launched for different purpose. Different categories of events have different and some common features like food, attractive venue, presence of celebrities etc. Further , this study will show some functions of an event manager that makes an event successful and memorable. For making an event successful there is a requirement of having some skills and knowledge for working in an event manager such as: innovation, having knowledge to access technology and internet, communication etc. Lastly, this report will show importance of using safety tools in an event as it allows an event manger to measure effectiveness and security of all participants. ACTIVITY 1 (LO 1) P1 Different categories of events with examples An event refers a planned public, private or may be social occasion which have different aims and purpose. Some private and public events have the main purpose of increasing awareness about health, education and products of an organization. Some have the purpose of having fun, reunion and enjoyment. All types of events are divided into 3 categories like private, public and charity. Different categories of events are described as follows: Seminars: Seminars are mainly known as educational events. The main aim or developing seminars is to make all students aware about the importance of education as well as providing them a proper training.Academic and corporate topics are discussed in seminars (Sonesson and et.al., 2016). Workshops:Workshops is all about increasing skills of all limited participants. Limited and target people are invited in workshops and a particular topic is being discussed. All participants get training in hands by an expert related to the topic and a particular field. Conferences:Conference is a formal event that is mainly held in annual basis or may be in 6 months. It may be for educational purpose, business purpose like to aware people about 1
products and political purpose. Target people are those who have common interest and take interest in the topic which is discussed in conference. Product launch: With the name it can be said that it is a type of corporate event that several companies are now using. If an organization wants to enter in the new and foreign market than products launch corporate event is the best way of introducing products to people. There is a lot of buzz because creative themes are being used. Team building meetings:For motivating and uplifting employees and team members spirit, this type of event is being help and developed. It allows participants and employees to increase relationship of them. The main purpose of companies of launching this type of events is to retain skilled workforce and reduce labour turnover (Hanzal, Svátek and Vacura, 2016). P2 Features and trends of different events that influence event sector Different types of events have different trends and features that allows education institutes and organizations to launch events. Different categories ofprivate eventslike: festivals, birthday’s parties and have described features: Food:It is already stated that private events are held for enjoyment and fun and the main feature that attract people for involving in event is excellent and delicious food. This trend and feature allow an event manager to attract wider range of participants. Business dinners, conferences, seminars incorporate typehave several features that are described as follows: Ambiance:The main feature and trend that attract people to attain these types of events is venue and the location. By focusing on this trend, an event manager make all participants and attendees valued (Chen and et.al., 2015. Foundations andcharity typeof events like: society balls, sports event have several features such as: Celebrity:In the global and charitable events, the main feature and attractive things which attract several people to attain event is presence of celebrities and artists,. The main aim of charity events is to get funds in an efficient manner and celebrities want publicity so, an event manager invites celebrities. Except above discussed features, there are some common features and trends such as: 2
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Safety:Safety in events is the main concern that all participants in different types of events seek. For avoiding and preventing themselves against any accidents, people want to go in events that have special security and safety. Innovation with technology:Innovation and creativity in events is other main feature which is the trend. Making all things and infrastructure with advanced technology, an event manager can achieve its goals (Morgeson, Mitchell and Liu, 2015) ACTIVITY 2 (LO 3) P5 Different management roles within event industry and job opportunities There are several opportunities in an event industry for performing activities. An event industry is becoming more interesting field and most of the people want to go in this industry as there are a lot of job opportunities(Davis and et.al., 2018). Some job roles and opportunities in an event industry are described as follows: Event manager: Event manager job role is the top role in an event industry. There are some functions and roles played by event manager are: to manage all activities of event, to make a plan, a lot projects and tasks to other employees. The main responsibility of an event manager in an event industry is to make all people feel valued an make the event memorable. For this purpose, he/she tries to solve problems of guests in quick manner and manage all activities as well. Decorated in charge:It is other main opportunities for people who want to go in this industry. The main role of decorated in charge is to make the event attractive and innovative. There are several types of event whose main feature is decoration as it is stated above like private events. For performing this job role, decorated in charge need to focus on decoration, lighting system, DJ, sound etc. Talent manager:Except decorated in charge, there is a job role of talent manager whose preliminary work is to perform several activities and show talent to participants by dancing, music and other arts. It is called the important task as failure, success and enjoyment of participants is depend upon this talent manager (Giannakis and Papadopoulos, 2016). 3
P6 Management skills required to work in an event industry There are several job roles like event manger, talent manager, event co-operator and for getting job in thisindustry there is a requirementto have several skillsand knowledge. Some management skills are described as follows: Time management skills:There are several roles which are being played by an event manager at a limited time. For managing all activities in an effective manner, time management skills are required (Padron and Stone, 2019). Creativity:Creativity is the main concern which are being considered by participants. For taking a competitive advantages and attracting several people, an event manager should posses this creativity skills for making the event unique. Communication:Communication skills plays an important role in any type of industry. An event manager interact with many people and for giving an effective impression, they need to have communications skills. The way of talking, receiving guest are included in communication skills. Adaptability or flexibility:Adaptability means to adapt changing situations in an effective manner. People’s demands in this industry gets changes (Robinson and et.al., 2016). So making them feel satisfied, adaptability skills plays a vital role. It includes making changes in policies, strategies etc. ACTIVITY 3 (LO 2) P3 An event layout to set up a conference or event room to meet requirements Room layout and the way of managing and setting up an event room have great impact on participants of event. There are several types of room layout that are being used in different categories of events(Lawson, Wolthuis and Cooke, Twilio Inc, 2015). . There are several common factors which affect the selection of the best room layout are: The total number of participants, furniture, available space, decoration etc. Some room layout are described below: Theatre style: In this style and room setup, all chairs are setup in equal distance and equal size. All chairs face the front of the room with a centre aisle. 2 sides are for easy access for delegates. Boardroom: In this type of room set up for events, a large table and chairs are arranged. It is being used when the main aim of event is group discussion. 4
U shape:U shape event room layout can be defined in which series of tables are arranged in the shape of U alphabet which faces the front of the room. Chairs are arranged around the outside perimeter of the U or table. 5
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P4 Additional services for event environment and their importance For making an event memorable and successful there is a requirement to focus on some additional services by event manager o Dream sales Machine Ltd. By providing all described services, an event manager can attract wider range of people and also accomplish its goals. Some additional services are: Videography:This is the modern era in which people want to make relationship on social media and make updated to all people about their activities. Giving videography services at event venue, an event manager makes its event environment more important. It is not only beneficial for people but also for event manager and the company because with the help of video it can make others people aware about its products and activities by displaying things. It is the best way of promoting brand (Getz and Page, 2016). Venue souring services:Additional services and factors which participants and people consider whilemakingdecisiontogoinaneventsuchasparkingfacilities,distanceofvenue, transportation facility etc. By providing all these facilities like Uber and other transportation facilities to people come from remote areas, parking facilities and setting a venue at popular place, an event manager of Dream Sales Machine Ltd, can attract people. Creativityatvenue:Makinganeventcreativebyfocusingondecoration,florists, accommodation, event caterer also plays an important role in making all participants feel valued and pleased. There is a requirement to hire a creative director who can manage all these activities and guests queries (Jones, 2017). ACTIVITY 4 (LO 4) P7 Appropriate measures require to provide a safe event venue and working environment to employees Safety and security is the common factor which needs to be considered by different categories of events. In the context of Dream Sales Machine London, it can be said that by focusing on this factor and using effective measurements it can make its working environment safe. Making an emergency plan:Before deciding venue, checking all equipments and developing an emergency plan, an event manager and security staff can measure the effectiveness of 6
security. Having safe location, skills of security staff which can take quick decision at emergency situation are some things which can make an event environment safe. Checking participants ID: There is a chances of entering of un invited people or thieves. Checking ID of all people is other best way of measuring safety’s effectiveness and making people feel secured. By not allowing to person who forget to bring their personal ID and by doing this safety can be measured (Kluetz and et.al., 2016). CCTV:CCTV and applying cameras in every corner in event is the best way of protecting an event from any type of accidents. It is beneficial for attendees and event manager as well. CONCLUSION From the above study it has been summarized that event management played a vital role as it attract several participants and people to get knowledge and increase their awareness. Different types of events have different purposes that are beneficial for participants as well as event manager as it made them feel valued and pleased. This study has also shown that functions and roles of an event manager play an important role as they performed several activities which make an event successful. Innovation, creativity and some skills are required to perform a job in an event industry which has also been shown in this study. Lastly, this study of event management has shown importance of security tools that provides safety and security to all participants of event which makes an event successful. 7
REFERENCES Books and Journals Chen, Y. and et.al., 2015, July. Event extraction via dynamic multi-pooling convolutional neural networks.InProceedingsofthe53rdAnnualMeetingoftheAssociationfor Computational Linguistics and the 7th International Joint Conference on Natural Language Processing (Volume 1: Long Papers)(pp. 167-176). Davis, B. and et.al., 2018.Food and beverage management. Routledge. Getz, D. and Page, S., 2016.Event studies: Theory, research and policy for planned events. Routledge. Giannakis, M. and Papadopoulos, T., 2016. Supply chain sustainability: A risk management approach.International Journal of Production Economics. 171. pp.455-470. Hanzal, T., Svátek, V. and Vacura, M., 2016, July. Event Categories on the Semantic Web and Their Relationship/Object Distinction. InFOIS(pp. 183-196). Jones, M.L., 2017.Sustainable event management: A practical guide. Routledge. Kluetz, P.G. and et.al., 2016. Focusing on core patient-reported outcomes in cancer clinical trials: symptomatic adverse events, physical function, and disease-related symptoms. Clinical Cancer Research. 22(7). pp.1553-1558. Lawson, J., Wolthuis, J. and Cooke, E., Twilio Inc, 2015.Telephony web event system and method. U.S. Patent 8,964,726. Morgeson, F.P., Mitchell, T.R. and Liu, D., 2015. Event system theory: An event-oriented approach to the organizational sciences.Academy of Management Review. 40(4). pp.515-537. Padron, T.C. and Stone, M.J., 2019. LEADERSHIP SKILLS IN EVENT MANAGEMENT COURSES.Event Management. Raj, R., Walters, P. and Rashid, T., 2017.Events management: principles and practice. Sage. Robinson, P. and et.al., 2016.Operations management in the travel industry. Cabi. Sonesson, C. and et.al., 2016. Cardiovascular effects of dapagliflozin in patients with type 2 diabetes and different risk categories: a meta-analysis.Cardiovascular diabetology. 15(1). p.37. 8
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