Conference and Event Management – Assignment

CONFERENCES AND
EVENT MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
Different events categories, dimensions and differences.............................................................1
Features and current trends impact events sector........................................................................2
Event layout to set up conference and event room......................................................................3
Additional services within conference environment and its importance to provide....................4
Different management role within event industry.......................................................................5
Management skills and personal attributes required to work within event industry...................7
Appropriate measures to provide safe and secure event venue...................................................8
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10

INTRODUCTION
Event is defined as public assembly for purpose of education, celebration, reunion,
marketing products etc. conference is considered as an event that has been managed by event
manager. UK is one of the most famous and popular event celebration destination, as many
events has been arranged in country (Allen, 2018). There are many events and conference
meeting take place in UK. The present report is based on Hotel Hilton which have a lot of
conference room and provide their best services to customers. In organization there are many
people's working within group for the purpose of providing services. This study explains
different events categories and discuss current trends in event industry that effect business. It
also includes how events manager will adopt current trends and explain event layout to set up
conference hall in Hotel Hilton. This report clarifies additional services available within
conference hall and also justifies importance of additional service to provide customer. It also
explains management skill which is required for working within event industry and include
different management roles within event sector. Furthermore, this report will justify appropriate
measures to provide secure and safe event venue.
LO 1
Different events categories, dimensions and differences
In Hotel Hilton there are various types of events has been managed or organized by
organization based on customer demand (Lam and et.al., 2015). These events have divided into
many categories, such as,
Conferences and seminars- Seminar events has been conducted by many organizations
in Hotels for example, Hilton for the purpose of interacting with its targeted customers or
audiences and provide them all the basic information about their services. Seminars are basically
short term events, lasting within a few hours. In seminars, have multiple or single speakers who
give their effective speech in front of many people's or around them, this event keeps all the
participants together in common platform. Conferences on the other side is the most important
and popular business events, that is different from the seminars and organize by professional
event managers in Hotel. Organizations in UK keep conference meeting for its stakeholders to
announce their accomplishment of past years and to highlight the future achievements or goals
Bridal events- Bridal events is much different from conference and seminars meetings.
Many families prefer to organize bridal events in Hotels for example Hotel Hilton. In these
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events brides will meet many people's at same place. The purpose of Bride events is to introduce
all the person's with Brides where they all in one place plan their dreams in context of wedding.
Products launch events- Top professionals and biggest companies are deciding to
arrange products and services launching events which has been organized by big events
managers in Hilton Hotel (Happle, 2016). The purpose of product launch meeting or event is to
inform all the staff members across organization about any upcoming goods. Launch events
meant to make media coverage and industry activity prior to goods release.
Team building events- Purpose of team building events is to boost up workers'
confidence level which enhance their productivity that is very beneficial for business growth.
Team build events provide different opportunities for staff to spend time together in non working
environment.
Development of event sector-
All above events successful done by event manager or professionals, which are working
under event sector. Event industry has been developed since few year ago in which they
managed many events for the purpose of economy growth, in UK event sector contribute to
country economy (Getz and Page, 2016). Every year events industry will improve more and
more and organized a range number of events. Culture events, advertising events, wedding and
educational events are arranged by professional events' manager in hotels and Resorts.
Hilton hotel in UK provide its customers the best services or products such as
accommodation, fun activities etc, they serve it's the best and better facilities which build its
positive image in marketplace rather than the another hotels in nation. At Hotel Hilton there are
many mega events has been organized by the event organizer which grab the attention, for
example, In organization“Best UK conference C&IT Awards has been organized that run
successfully.
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