Strategic Resource Management in Hilton Organization

This document discusses the role of strategic resource management in Hilton Organization. It covers topics such as human resource management, physical resource management, marketing strategy, and information system management. The document provides insights into the objectives of Hilton, the resources required for achieving those objectives, and the contribution of marketing activities to the achievement of organizational objectives. It also evaluates the marketing operations of Hilton and discusses the role of marketing in supporting business strategy. Overall, this document provides a comprehensive understanding of strategic resource management in Hilton Organization.

Unit 7.3
Strategic Resource
Management

Table of Contents.
INTRODUCTION................................................................................................................................3
ACTIVITY 1....................................................................................................................................3
Human Resource Management (HRM)...........................................................................................3
ACTIVITY 2....................................................................................................................................5
Objectives of organisation...............................................................................................................5
Physical resource required for achieving the objectives..................................................................6
Resource management implications. ..............................................................................................6
Role of physical resource management in organisations. ...............................................................6
Evaluating the roles of physical resource management. ................................................................6
ACTIVITY 3....................................................................................................................................7
Marketing strategy of Hilton............................................................................................................7
Ways in which marketing activities contribute to achievement of organisational objectives of an
organization......................................................................................................................................7
Critical evaluation of marketing operations in Hilton.....................................................................7
Role of marketing............................................................................................................................8
Processes used by Hilton uses to develop its markets.....................................................................8
ACTIVITY 4....................................................................................................................................9
Ways in which ISM contributes to the achievement of the objectives of this organisation ...........9
Role ISM plays in the organisation..................................................................................................9
Processes used by Hilton to plan it’s IS requirements...................................................................10
CONCLUSION..................................................................................................................................10
REFERENCES...................................................................................................................................11

INTRODUCTION
Strategic human resource management can be defined as a practise through which employees
are attracted, rewarded, retained and developed for the benefit of both the employee and the
individual. It is important for an organization to focus on their human resources, technologies they
use, skills and other resources they use and align them together so that they can achieve their
desired goals and objectives (Musalem and et.al., 2017). It has been observed that better utilization
of resources helps in increasing overall productivity of an organization. Organization chosen for this
assignment is Hilton Organization. Hilton is a multinational hospitality organization that provides
hotel and resort service. It was founded in 1919 by Conrad Hilton. They have their hotels present in
more than 85 countries. This assignment will lay emphasis on role of Human resource management
in supporting business strategy and ways it can be developed within an organization, physical
resource management, role of marketing in supporting business strategy and role of information
system management within an organization.
ACTIVITY 1
Human Resource Management (HRM)
Role of HRM in supporting business strategy and the criteria to develop human resources in
organization
Earlier the HR department traditionally focused on ensuring the complains which are related to the
employment law as well as for maintaining the employee levels. But since the recent years the
human resource management are more involved in the roles to became more strategic and to get
more involved in the various business operation. The various roles of Human Resource
Management which supports in establishing business strategy and the criteria to develop human
resource in the organization are Recruitments, employee retentions, effective decisions on
employment law and compliances, Health and safety related issues as well as Staff training and
development of the workers of the organization (Chelladurai, and Kerwin, 2018).
AC 1.1 Objective of Hilton hotel and role of HRM in contributions of their achievements
The objective of Hilton hotel is to present the newest affordable hotel which provides its customers
a place to stay where they can create their own experience in the worlds most sought after cities.
Thus, the human resource management of Hilton hotel undertakes regular improvements and
strategic planning in order to present its guest with the most comfortable and innovative services of
hospitality (Cascio, 2015).
AC 1.2 Role of HRM in Hilton hotel

The role of HRM in Hilton hotel is
Strategic management
For effective achievement of various organizational goals and mission HRM of Hilton hotel is
responsible for strategic management.
Workforce planning and employment (recruitment and selection)
The HRM of Hilton hotel carries our the function of recruitment and selection of employees for the
organization along with the planning of the workforce.
Human resource development (training and development)
Regular training for the development of the human resource is the essential function performed by
the HRM of Hilton hotel.
Total reward (compensation and benefits)
Salary management as well as the reward allocation to the various employee according to their
performance is the role performed by the HRM of Hilton hotel.
Policy formulation
Code of ethics which has to be followed in the hotel comes under the role of policy formulation.
Employee retentions
Experienced employee is the need of every organization, thus, it is the role of HRM of Hilton hotel
to perform the function of employee retentions (Bratton and Gold, 2017).
AC 2.1 Recruitment and retention strategy of Hilton hotel
The recruitment and retentions strategy used by Hilton hotel is very effective in order to be had
continuous availably of work force. For retentions the company uses strategies to attract the
employee by giving salaries and benefits to stay competitive, by hiring the right candidate at the
starting, by reducing the employee pain, by having leaders and not bosses, by keeping the eye on
the managers, by engaging the employee in the most tasks as well as by establishing a brand in the
mind of people so that they could be proud of working with this organization.
AC 2.2 Technique used for employee development in Hilton hotel
In Hilton hotel, for the continuous or overall development of the various employees engaged in this
organization, the human resource management uses several techniques such as by stretching
assignments as well as the projects assigned to the employees, by enriching job. Regular coaching
and mentoring is also essential for the development of the employee. More over, techniques such as
job shadowing, job rotations as well as lateral movement of the employees within the organization
are the various practices used by the HRM of Hilton hotel for the development of its employees.
Additionally, giving promotion depending on the employ-rials performance is the another technique

of employee development used by the Hilton hotel (Mondy and Martocchio, 2016).
AC 2.3 Techniques to make ensure engagement of employees
In Hilton hotel for ensuring a regular engagement of the employee in the various functions of the
organization, the techniques used by the Human resource Management for this organization is by
allowing them in encouraging flexibilities, volunteer as a team, encourage they to be always
authentic, promote taking breaks, by asking the employee for the most genuine feedback they could
present in front of the management in the perspective of the workplace. Encouraging the employees
to attend the various social gatherings, by clarifying the various goals of the organization in front of
the employees as well as by providing the nice healthy environment are the various techniques used
by Hilton hotel for encourage of employees.
AC 2.4 Effective strategies an HRM department for the achievement of organizational
strategy
For achieving the organizational strategy, the effective strategies used by Human Resource
department of Hilton hotel are by giving the competitive salaries, by giving enviable benefits
packages, by giving promotional opportunities, by giving continuous training to the staff for their
development, by focusing on the employees well-being, by establishing employees autonomy as
well as by investing in the corporate social responsibilities in order to achieve organizational
strategies for Hilton hotel.
AC 1.3 Requirement of planning by HR for the success of business
Human resource planning is every essential for the organization Hilton hotel, as this planning
develops the strategies which could match the need of organization depending on the skills and size
of the workforce. Thus, human resource planning is essential in order to gather the information,
make objectives, making decisions and more essentially in order to facilitate the organization in
order to achieve its missions and goals (Noe and et.al, 2017).
ACTIVITY 2
Objectives of organisation.
The aim of the Hotel is to give best hotel experience to everyone. The hotel group has
expanded , geographically, introduced original hotel and traveling concepts and develop many
modern technologies for enhancing the experience of the customers. The main objective of the
Hilton Hotel is to provide best services to the community at the local level as well as national level.

Organization is focusing on providing premium quality food to the guest. The Hilton hotel wants to
give best services to their customers so that they become satisfied and assist in increasing market
share (Mijumbi and et.al., 2016).
Physical resource required for achieving the objectives.
There are some physical resources which are required for fulfilling the objectives. Physical
resources required like, office building as without the proper infrastructure the management task
can not be carried out so it is must for Hilton Hotel to have an good infrastructure. Furniture is also
essential for hotel as without proper furniture availability the hospitality task can not be fulfilled.
Good furniture attracts more customers and makes customers satisfactory. Office equipment is an
another physical resources required as without it the operations can not be carried out in an proper
manner.
Resource management implications.
Resource management is the effective development of organizational resources. The
resource may includes financial resources, human skills, inventory and IT resources. Larger
organizations have an corporate management process which guarantees that the resources are not
over allocated towards multiple projects (Mijumbi and et.al., 2016). Hilton hotel must use resource
management so that the resources of the hotels are managed and can be utilized at the time of
execution.
Role of physical resource management in organisations.
The importance of physical resource management is to ensure that right resources are
available at right places. Resource management plan gives input information of projects
assumptions and risk register. The physical resources like furniture and office equipment are needed
to be managed properly so that they can easily be used at the time when they are in need.
As the aim of the Hilton Hotel to provide best services to guest so when the resources are not
properly organized the objectives can not be fulfilled (Hitomi, 2017).
Evaluating the roles of physical resource management.
The role of physical resource management is very crucial as when the resources are properly
managed the objectives of the Hotel can be achieved. The management focus on providing
availability of goods at proper time. By proper physical resource management the productivity of
the Hilton Hotel will be increased. Proper furniture and infrastructure attracts the guest in hotel. The
objective of the business it to provide high quality services to guest as without the proper physical
resource management the objectives can not be acide and it also impacts the overall productivity of
the Hilton Hotel (Hitomi, 2017). .

ACTIVITY 3
Marketing strategy of Hilton
Marketing strategy can be defined as a terms which is used to describe the overall evaluation
process of a business that evaluates all the facet of an organization. Hilton offers a broad range of
hotel services to their customers from different market segment. In past few years Hilton has been
leading as a widely known organization with global presence. Their effective marketing strategy has
also helped them to maintain top global position and achieve competitive advantage. They have laid
emphasis on their travel and business offers that has helped them to become their customers
preferred hotel. They majorly focus on their esteemed customers and introduce variety of offers
which help them to attract more customers. They also focus on delivering high quality of service to
their customers such that their customers feel that they received service worth their money.
Ways in which marketing activities contribute to achievement of organisational objectives of an
organization
Marketing activities helps Hilton in achieving their objectives in many ways but most
commonly marketing activities helps and organization in:
 Increasing abilities for an organization to sense emerging opportunities: Marketing activities
helps and organization to focus on emerging opportunities so that they can work on such
opportunities and gain competitive advantage (Liu, Zhang and Tang, 2015). It is one of the most
important contribution that marketing activities provide to an organization which further helps
them in achieving organizational objectives. It continuously helps an organization to seek for
different ways of doing business.
 Helps organization to become customer centric: It helps and organization to attract more
customers and maintain their current customer base by making the organization explore their
current market position.
 Analysing current competition and think of building next line of action: proper marketing
activities helps and organization in achieving their targeted goals. It not only helps an
organization to focus on their customers but it also helps in understanding their current
competition and think of next step in order to gain competitive edge.
 Provide customers with high value-added service: Marketing activities helps and organization to
understand values desired by their customers and focusing on delivering those values to their
customers.
Critical evaluation of marketing operations in Hilton
Marketing operation plays a vital role in Hilton:
 One of the main roles of marketing operation is of integration. It has been observed that
organizational success not only depends upon effective marketing but it also depend upon other

function of an organization, identifying and working on customer values, current competition
and market trend. Integration within organization’s departments and functions helps in perusing
success.
 Provide competitive advantage: Marketing operations of Hilton helps them in achieving
competitive advantage as well. It helps an organization in forming organizational strategy
through which identification of opportunities that can be used by Hilton to gain competitive
advantage. Analysis of marketing opportunities helps Hilton to form an organizational plan
which further helps them in achieving organizational objectives.
Role of marketing
Marketing helps an organization like Hilton in achieving their objectives such as: focusing on
customers, monitor and evaluate their current competition, create new ideas to attract new
customers and set a marketing plan according to the current competition (Sombultawee and Boon-
itt, 2018). Marketing also helps organization like Hilton to focus on their current marketing
activities like:
 Research and analysis: Marketing helps Hilton to analyse their current customers, market in
which they operate and competitors with whom they want to compete. Customer analysis helps
them to break down their current market into market and customer segment. Then they do
company analysis which helps them to identify their Hotel’s strengths, core competencies etc.
Lastly market analysis helps Hilton to analyse their current competitors’ strengths, weakness,
threats and opportunities.
 Defining marketing strategies: Marketing also helps Hilton in gaining their own competitive
position in the current market and based on this develop a marketing strategy which would help
Hilton in increasing their overall revenue and profits.
 Market planning and implementation: After development of marketing strategy for a target
market company focus on their competitive information and company positioning so that based
on this information, they can develop a market plan using strategy such as: promotions, various
other marketing sources such as TV etc., advertisement etc.
This the main vital role that marketing plays in enhancing Hilton’s overall business, retain their
current customer base, attract more customers, gain competitive advantage etc.
Processes used by Hilton uses to develop its markets
In order to develop and their current market Hilton Hotel focuses on various factors such as:
increase in demand for special service from their current customers, use effective marketing
strategy in order to retain their current customer base, integrate their marketing plan globally,
conduct a customer or client segmentation and many more. Market development process of Hilton
consist of various factors such as:

 Develop aim and objective of market development for identified market or customer segment.
 Evaluate their current sales and develop a marketing strategy on the basis of it.
 Develop a marketing plan on the basis of their main USB’s, competitors, market segment they
operate in etc.
 Update communication method in order to gain customers feedback so that on the basis of these
feedback sales response and processes can be updated.
 Check and update their current monitoring, reporting and measurement system.
 On the basis of above operations Hilton develops their own sales development activity.
ACTIVITY 4
Ways in which ISM contributes to the achievement of the objectives of this organisation
Information system of Hilton is majorly responsible for their operations, connectivity and
communications as most of the customer booking and management is done with the help of which
their overall productivity is enhanced. Information system is one of the main requirements of Hilton
hotel. Most of the financial operations of hotel, customer booking and management, checking duties
of their staff members etc. all the things are done with the help of information system. Other than
this all the customer information, employee information, information related to their products and
services is stored within their information system’s database (Abiteboul, André and Kaplan, 2015).
It helps them in assessing their current customer base, products or services they offer to their
customers etc. It can be said that information system helps Hilton Hotel in achieving their
objectives such as: identify their major strengths and weakness on the basis of which they bring
improvement within their overall business processes. One the basis of their customer’s information
they focus on their product or services segment and focuses on new products or services and
promotional activities related to it. It also helps them to understand their customer’s behaviour, likes
and dislikes which further helps them to enhance their overall sales.
Role ISM plays in the organisation
Information system management plays a vital role within an organization such as:
 Decision making: ISM helps them in analysing their current strategic plan which further helps
them in decision making required for successful operation of Hilton.
 Deal with information database: It helps in storing important information which act as a prime
source for Hilton hotel which further helps them in accessing current threats and opportunities
related to their business.
 Streamline business processes: ISM helps in enhancing Organization’s employee’s
concentration level on performing their responsibilities at different functional level (Laudon and

Laudon, 2016). It also helps in increasing overall efficiency of business process by eliminating
useless or repetitive task and also helps in ensuring that only authorized users have access to a
particular function or operation.
Processes used by Hilton to plan it’s IS requirements
Process followed by Hilton in designing there is requirements helps them in solving their
overall challenges faced by the organization. Process used by Hilton to plan there is requirements is
as follows:
 Identifies all the risk associated with the organizational operations and focus on ways to control
them.
 Identify all the business process in order to plan IS requirements.
 Identify key performance indicators on the basis of which IS requirements will be planned such
as IS should be user friendly and functionalities should be divided as per their users and
requirements.
 Develop a solution which fulfils all the requirements of the organization and meets their users
requirements.
CONCLUSION
This report can be concluded as, strategic human resource management can be defined as a practise
through which employees are attracted, rewarded, retained and developed for the benefit of both the
employee and the individual. It is important for an organization to focus on their human resources,
technologies they use, skills and other resources they use and align them together so that they can
achieve their desired goals and objectives (Musalem and et.al., 2017). It has been observed that
better utilization of resources helps in increasing overall productivity of an organization.
Organization chosen for this assignment is Hilton Organization. Hilton is a multinational hospitality
organization that provides hotel and resort service.

REFERENCES
Books and journals
Abiteboul, S., André, B. and Kaplan, D., 2015. Managing your digital life with a Personal
information management system.
Bratton, J. and Gold, J., 2017. Human resource management: theory and practice. Palgrave.
Cascio, W.F., 2015. Managing human resources. McGraw-Hill.
Chelladurai, P. and Kerwin, S., 2018. Human resource management in sport and recreation. Human
Kinetics.
Heyrman, P.J., Olszewski, B.R. and Reyes, S., International Business Machines Corp,
2015. Techniques for utilizing a resource fold factor in placement of physical resources for a
virtual machine. U.S. Patent Application 14/491,391.
Hitomi, K., 2017. Manufacturing systems engineering: A unified approach to manufacturing
technology, production management and industrial economics. Routledge.
Laudon, K.C. and Laudon, J.P., 2016. Management information system. Pearson Education India.
Liu, G., Zhang, J. and Tang, W., 2015. Strategic transfer pricing in a marketing–operations interface
with quality level and advertising dependent goodwill. Omega. 56. pp.1-15.
Mijumbi, R. and et.al., 2016. Management and orchestration challenges in network functions
virtualization. IEEE Communications Magazine. 54(1). pp.98-105.
Mondy, R. and Martocchio, J.J., 2016. Human resource management. Pearson.
Musalem, A., and et.al., 2017. A Review of Choice Modeling in the Marketing-Operations
Management Interface.
Noe and et.al, 2017. Human resource management: Gaining a competitive advantage. New York,
NY: McGraw-Hill Education.
Sombultawee, K. and Boon-itt, S., 2018. Marketing-operations alignment: A review of the literature
and theoretical background. Operations Research Perspectives. 5. pp.1-12.