Visitor Attraction Management

Visitor Attraction
Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAINBODY...................................................................................................................................3
Activity 1.........................................................................................................................................3
Different classification of visitor attractions in specific categories of visitor attractions...........3
Range, Scope and variety of visitor attraction classifications.....................................................4
Significance of visitor attraction and benefits of local, regional and national areas from the
visitor attractions.........................................................................................................................5
Activity 2.........................................................................................................................................6
Needs and Motivation of different visitors’ types for the visitor attractions...............................6
Negative and positive social, cultural, economic and environmental impacts............................7
Activity 3.........................................................................................................................................8
Market demand, competition, product and service development and financial viability............8
Activity 4.........................................................................................................................................9
Visitor management strategies.....................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Visitor attraction is the place or characteristic, cultural values, historical significance or
human made construction etc. posses’ special attraction for the visitors and local residents. The
main goal of the attraction is to seize the customer’s attention so that they come to specific
places and explores the number of attractions on holiday. To understand significance of visitor
attractions, have an example of London & Partners company. It is the promotional company for
the London which promotes London internationally as world-leading city. This report will
provide broad understanding of the natural, development and management of visitor attractions.
It will further discuses needs and motivation of different visitors types for the different range of
attraction.
MAINBODY
Activity 1
Different classification of visitor attractions in specific categories of visitor attractions
Visitor attraction plays significant role to attract tourist towards the place. For example,
visitor attractions attract visitors from overseas. It gives huge contribution in stimulating
domestic tourism to visit such places. It improves local and national economy as well as
promotes cultural change. Thus, visitor attraction plays significant role in the country. London &
Partner is promotional agency who promotes London as world leading city because it has wide
range of attraction spots. There are various type of visitor attractions such as:
Purpose built
Purpose built attraction are such attractions that have been designed to attract visitors
purposely in such areas. Purpose build attraction automatically compel people to think about
such attraction that they enjoy, fun and build for the several reasons (Asero, Gozzo and
Tomaselli, 2016). There is various purpose-built attraction in UK i.e. leisure and theme park like
Alton Towers, Buckingham palace, historical properties and wildlife attractions.
Natural attraction

A Natural attraction is the attraction that has been developed by nature. There are various
areas that are designed to give a status of protect environment and offers facilities so that tourists
who visit the place are enable to enjoy the site. However natural attractions are also famous as
areas of natural beauty. Such attraction spots often offer site for the activities such as climbing,
hiking, mountain biking, hill walking etc. based on the attraction.
Events as attraction
Events are source of attraction that leads many tourists into the certain areas. Small
events are Blackpool illuminations, Glastonbury Festival and big events such as Olympics.
Generally event plays significant role in tourist attractions and generate high income that
automatically raises job opportunities as well as wealth in such area.
Heritage attractions
Heritage attractions are such attractions that have been old or passed many years in the
certain place. There are various attractions are heritage attractions in UK. Attractions are canals,
places of worship, visitor heritage centres and historic properties. There are some other examples
of heritage attractions such as Museum of Science industry in Manchester, Smithills Hall and
The East Lancashire Railway.
Range, Scope and variety of visitor attraction classifications
There are various places in London that are highly attractive spot for people.
 Sea Life London Aquarium: it is a home of 500 species of marine life in which includes
some range from sharks to Nemo-style clownfish. It is a attraction spot for the visitors
whereas they wil not only fun but also will take interactive experience.
 Tower of London: This attraction spot support visitors to discover the history of a royal
palace. Apart from this tourist can discover the history behind of priceless Crown jewel,
jewel house, zoo and various other attractions. It is located on the north bank of the River
Thames in London.
 Westminster Abbey: It is 700-year-old building that is one of main attraction spot among
others and attracts millions of people per year to visit. This building is considered one of