Visitor Attraction Management.

Visitor Attraction
Management

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Different classifications of visitor attractions to specific categories of visitor attractions....3
P2 Importance of a range of different visitor attractions in relation to overall purpose and
impact upon economic growth....................................................................................................4
TASK 2............................................................................................................................................5
P3 Explore needs and motivations of different visitor types for a range of different visitor
attractions....................................................................................................................................5
P4 Discuss negative and positive social, cultural, economic and environmental impacts of
visitor attraction tourism.............................................................................................................5
TASK 3............................................................................................................................................6
P5 Undertake feasibility study that assesses market demand, competition, product and service
development, and financial viability for an existing or new visitor attraction............................6
TASK 4............................................................................................................................................7
P6 Assess different visitor management strategies and an implications they have for
sustainable development.............................................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Visitor attraction management is mainly termed as process of attracting tourism on the
platform so as to rise values of any location in most perfect manner. Visitor means individual or
group of person who used to be roam to some different country to explore new location for their
own purpose or intention (Vu and. et. al., 2016). Role of visitor attraction is to brings out making
changes in that location for the purpose of increasing revenue for economic growth or
development. Hence, the focal purpose of this assessment is to brings scope for making changes
in that location to gather higher tourism. This report will carry on London & partner which is an
official promotional agency located in London, UK. So, this report is being focus to bring
consideration of visitors attraction in the city of London and rise tourism in London with this.
This will cover different classification and specific categories of visitor attraction in the city of
London. Also, report will also put emphasises on different visitor attraction and its impact on an
economic growth and development.
TASK 1
P1 Different classifications of visitor attractions to specific categories of visitor attractions
Visitor attraction is a vital concept which to get know to know what attracts people to
visits to some places or what prominently influences tourist to visit to major cities like London.
Visitors attraction is the place of interest where people visit or roam, typically for its co-inherent
or an exhibited nature or cultural value, historical significance, natural or built beauty, offering
leisure and amusement (Vaz Estevão, Carneiro and Teixeira, 2014). As per figures of 2017 from
association of leading visitor attraction tells about top 10 tourist spots in capital cities London
and in comparison to London, Edinburgh has taken second most visiting location in the UK.
London & Partner is the promotional agency whose role is to promote tourism in the city London
and brings revenue to this economy. L&P has classified visitor attraction in respect to different
classification explained as follows:
Built: In last many decades, there were several monuments such as wall of peace,
London bridge and Christ church who were made 300 years back. All three are known for its
attracting pin for tourist in the London cities. Due to all these, visitor quantity is growing on
continual basis and has led to bringing income in this city. Due to this, image of city London is

rising in positive ways. Thus, London & partner is being suggestible to implement strategy
action plan to retain this kind of exposure built monuments.
Natural: London is prominently known for its environment and natural outlook such as
climate, presence of greenery, beautiful weather, which in reality has potential to enrich visitor's
to fulfil their interest to see at-least city or places of its choices (Ram,, Björk and Weidenfeld,
2016). Presence of rain is point of attraction for London and being classified as natural view
point of this city.
Along with classification, there are special categories of the visitor attraction explained as
under:
Natural attraction: In the London, natural attraction i.e. London Wetland centre, Rain-
ham marshes reserve, Thames river, Kensington garden etc., are well known natural places being
known for point of attraction for visitors to visit this city. Still, lacs of people used to come to see
all these places once in their life.
Attraction built for tourism purpose: Point of the attraction such as tower of London,
Coca-Cola London eye, tower bridge, big Ben are some of a point of attraction is led for purpose
of increasing tourism in the London. Though, it is vital process to being preserve all these man-
made or natural attraction.
P2 Importance of a range of different visitor attractions in relation to overall purpose and impact
upon economic growth
It is necessary to do analysis of how visitor's attraction fulfil the overall purpose of long
term economic growth and its importance in relation to the same. It will be vital to do analysis of
every range of visitor attraction which is being known for growing revenue to this city & rise in
the employment opportunities for guide people (Nyaupane and Andereck, 2014). London &
partner is being necessary to discuss range of the visitor's attraction such as historical places,
monuments, ancient temples or church, art galleries, botanical gardens and popular building
structures. An analysis of the range of visit attraction in terms of an economic growth is as
follows:
Historical places: Maple fort is well known historical places which alone interacts high
number of the people to see and brings about revenue in the economy to this region. When visit
people pays out fees or charged, that sum of money is legally required to bear long term expense
for maintenances and its safeguarding expenses.