Unit No : 2 Marketing Essentials
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Added on 2020-10-07
Unit No : 2 Marketing Essentials
Added on 2020-10-07
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Unit No : 2Marketing EssentialsSubmitted To: Ma’am SnehaSubmitted By : Omer AzizHND BusinessIntroduction to Marketing1 | P a g e
Marketing is to build a strong profitable bond of organisation with customers and give them awareness about the product. Marketing gives a promising message to customers to provide with the best product, to reach their level of satisfaction. Marketing finds a best opportunity for an organisation in the marketplace. Marketers urge their organisation to carefully gauge with their target market to consistently meet or exceed their level of expectations. Marketing covers in many areas like Public relations, advertising, research, pricing, promotion, branding and many more. Role of MarketingIn short, role of marketing is to understand and identify the needs and wants of customers. After identifying, the role is to fulfill customers need and wants. Then adapt there current marketing strategies as well, according to their customers researched needs. One more role is to widen the market. (brecorder, 2020)Introduction to TelecommunicationTelecommunications is any communication that takes place over a distance.Any communication over telephone, video conference, wireless networks,computer networks and cellular networks is telecommunication. Telecommunication companies are working all around the globe and playsan important role in lives of consumer today . Without telecommunicationnetwork your business would not be able to communicate with suppliers,distributors and customers. (researchsnipers, 2018)Introduction to UfonePak Telecom Mobile Limited or Ufone started its operation in Pakistan on January 29,2001. It was third mobile operator to enter Pakistan market. Ufone is second leading cellular network in Pakistan.It’s head office is located in F-7 Markaz, Islamabad, Pakistan. Telecom industry is growing at fast ratewith new companies entering this market which makes competition tough. As a result consumer are getting benefits and enjoying low call rate. Ufone claims that they cover 10000 places in Pakistan with 24+ million subscribers. Ufone provide LTE/4G and 3G coverage across Pakistan. Ufone launched itsLTEnetwork in the twin cities of Islamabadand Rawalpindi on February 9,2019. Ufone 3g services isbeing used by 6.986 million, followed by 2.016 4g usersby end of July 2019. Zong and Jazz, these two companiesare biggest competitor of Ufone. Ufone marketingstrategy is one thing that gives upper hand against itstwo rivals. Rashid Khan is the current CEO of Ufone.(owler, 2020)When PTCL was privatized than Ufone became a part of Etisalat (Emirates Telecommunication Corporation) in 2006.Etisalat is a multinational UAE based telecommunications services provider, currently operating in 17 countries across Asia, Africa and Middle East. (UfoneOffical, 2020)Ufone immediately attract attention in telecom market as it was one of early telecom brand register in Pakistan. Ufone is one of best telecommunication networks that generates great revenue. Ufone has a revenue of $250 million till Aug 2019. 2 | P a g e
Marketing department hierarchyCurrent trend of Ufone•Ufone has focused on the people of Pakistan, empowering them with the most relevant communication modes and services that enable them to do a lot more than just talk, at a price that suits them the most. Along with the claim of lowest call rates,best network coverage and clear sound, Ufone is offering daily, weekly and monthly packages.•As there was lot of competition in telecom market, Ufone increases its focus on the youth sector of Pakistan. As its cover 50% of total population of Pakistan.•Ufone promises its customers to stay ahead, developing, evolving to go beyond their expectation by there power slogan of “It’s all about U”•Ufone provides with two kinds of services i.e Ufone prepaid and postpay. In prepaid they offer Super card, All in one offer and voice offer etc. In postpay they offer Ufone prime packages, Postpay super load and internet offer etc.3 | P a g eMarketingMarketing ManagerAssistance ManagerMarketing TeamleaderEmployees
•Ufone have made packages facilities easier by giving online subscribe or renew of package by entering your number online in the website provided by ufone.www.ufone.com.•Ufone also provide with international roaming facility. Ufone facilitates its customers to keep on touch with their loved one while traveling to different countries like UAE, UK, Kuwait and many others with low rates.•Ufone introduces mobile bank app “UPAISA” the most complete mobile financial service of its kind in the country. Upaisa was introduces in response of easypaisa (mobile bank accountavailable to anyone) which was made by Telenor. (propakistani, 2019)Future trend of Ufone•In the recent times, the competition level in Pakistan in the telecom companies has raised a lot. Therefore, to survive in the market it is important for Ufone to have strong marketing and advertisements in order to grow their market share in this progressing and growing market. •Ufone vision is to be the leading and most trusted telecommunication service provider in Pakistan by offering innovate communication solutions for our customer.•Its main focus will be on maintaining high and good quality of service, increasing usage rate and generate more revenue.•Ufone will introduce 5G coverage in Pakistan to keep itself with other companies like Zong who have 5G coverage running in Pakistan.•Ufone will convert its Gsm technology inti 3G network.•Ufone will provide their competitor customer with superior services in lower prices.•Ufone will promote itself in southern Punjab where it has low market.•They are working to expand there services globally.•Digital Marketing will replace traditional market in future which will make use of techniques and strategy that will not only attract more traffic to your business but quality traffic which will engage and convert more.Marketing ProcessMarketing process is to attract strangers towards there companies or organization. In first situational and environmental analysis is done to identify marketing options and to check what acompany can do. After identifying marketing process, an analysis is done to select the best available marketing plan. Then marketing mix decision takes place in which decision related to product development, product pricing and product promotion is made. Finally, the marketing plan is executed, and the output is being monitored.Marketing as a function4 | P a g e
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