Increasing Trend of Social Media Marketing in the Hospitality Industry: A Study on Rosewood Hotel, London

UNIT NO: 4 RESEARCH
PROJECT

Overview
• Social Media Marketing has been increasingly adopted by not only big organisations but also
individual businesses because of its flexibility and ease to access a multiple number of customers
placed all over the world.
• In the current research, researcher will find out its increased usage in the hospitality industry today
and the problems that Rosewoood hotel is currently experiencing will be detailed.
• The research will comprise of all such facts and the challenges that the hospitality industry of UK is
facing suggested by the appropriate recommendations and conclusions.

Research aim and objectives
Aim: To evaluate the increasing trend of incorporating social media marketing in hotel industry A
study on Rosewood Hotel, London
Research Objectives:
•To understand the concept of social media marketing
•To analyse the integration of social media marketing in Rosewood Hotel
•To ascertain the challenges in adopting social media marketing
•To recommend appropriate solutions for incorporating social media marketing in Rosewood Hotel.

RESEARCH METHODOLOGY
Particulars Research methods selected
Research type Qualitative
Research approach Inductive
Research philosophy Interpretivism
Data collection Primary and secondary both
Sampling 20 managers of Rosewood has been selected
referring random probabilistic sampling method
Data analysis Thematic perception test technique will be used
for analysing gathered data set
Reliability and validity