Management Project: Developing a Mobile Application for a Food Business

University
*** Semester
Project Management
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Table of Contents
Part A: Management Project............................................................................................................................................ 1
Chapter- 1: Introduction.................................................................................................................................................. 1
1.1 Research Aim...................................................................................................................................................... 2
1.2 Background........................................................................................................................................................ 2
1.3 Research Objectives............................................................................................................................................ 4
Chapter- 2: Supportive Evidence...................................................................................................................................... 6
2.1 What to Research?.............................................................................................................................................. 6
2.1.1 Identified Method: Cost Benefit Analysis (CBA).........................................................................................6
2.1.2 How do you do this?................................................................................................................................. 11
2.1.3 What do I use to help me?........................................................................................................................ 13
Chapter- 3: Study of Gantt Chart................................................................................................................................... 15
Chapter- 4: Contribution................................................................................................................................................ 27
4.1 Critical Reflection............................................................................................................................................. 27
4.2 Outcome........................................................................................................................................................... 29
4.2.1 Development of Business Application for Company X - Project Plan.........................................................29
4.2.2 Budget and Cost Benefit Analysis.............................................................................................................32
4.2.3 Project Milestones.................................................................................................................................... 34
4.2.4 Resource and Cost Management...............................................................................................................36
4.2.5 Target Market Analysis............................................................................................................................38
4.2.6 Customer Relationship Analysis (CRA)....................................................................................................39
4.2.7 Service Quality Check and Quality Control..............................................................................................39
4.2.8 Advantages and Disadvantages.................................................................................................................39
Chapter- 5: Concluding Remarks................................................................................................................................... 41
References...................................................................................................................................................................... 44

List of Figures
Figure 1: Increasing usage of food delivery apps............................................................................................................3
Figure 2: In UK, the use and non-use of Internet by region............................................................................................3
Figure 3: Gantt chart..................................................................................................................................................... 25
Figure 4: Project cost.................................................................................................................................................... 25
Figure 5: Cost graph...................................................................................................................................................... 27
Figure 6: Gantt chart for tracking the project milestones...............................................................................................36
Figure 7: Resource management graph........................................................................................................................37
Figure 8: Resource cost graph...................................................................................................................................... 38

List of Tables
Table 1: Project Tasks.................................................................................................................................................... 16
Table 2: Project tasks and duration............................................................................................................................... 19
Table 3: Cost estimation table....................................................................................................................................... 26
Table 4: Project plan...................................................................................................................................................... 29
Table 5: Cost Benefit Analysis....................................................................................................................................... 32
Table 6: Project Milestones........................................................................................................................................... 34
Table 7: Resource Management................................................................................................................................... 36
Table 8: Resource cost for Food app development.......................................................................................................37

Part A: Management Project
Chapter- 1: Introduction
Today, food business is blooming at a high pace and the competition levels are pretty
high. To meet the targets of the food business technology can be very helpful, especially in
today's technology oriented world where a large number of people are addicted to mobiles.
The mobile apps mainly rely in the demand, location and food product's availability. The
following reasons are enough to determine the importance of mobile application for a food
business- Convenience and flexibility. The mobile application makes it easy for the customers to
order the required food and improves the business's efficiency. Customers find it easy to order
and get is delivered, wherever they need, irrespective of time. The mobile application can be a
great change for the SME as it can make a big and positive difference in terms of sales, quick
service, and ease in operating the store and simple payments. However, it is essential to have
loyalty program. The business can become wide spread through social media being
interconnected to the mobile application, by showing the customer reviews and likes.
This is a consultancy report, where as a consultant I am bidding a project for Company X,
which is a Small to Medium Enterprise (SME) providing food products to the catering trade.
This ensures to test important business skills. To win a client project, bidding is done so I need to
find what can be done in the future.This research ensures to develop an application for Company
X, to support its catering business.
Company X wants to ensure a competitive level of service, where it is considering the
suitability of an application creation for its customers. As, it is a food industry, it is not aware of
app development, subsequently this is given to a specialized company and it will need
investment of scarce resources. Hence, Company X is looking for a consultant to undertake a
scoping study to help determine the project requirements.
The advanced innovation helps various industries, for instance, the food industry can be
benefited with food delivery application. The food industry has high potential, which can result
in profit. With the growing usage of applications, the customers demand application for all sorts
of business/service. The Food delivery application is very much convenient and flexible both in
terms of time and place, which the customers like to enjoy. According to a recent Statista survey,
it is observed that the majority of diners use restaurant mobile apps for viewing the menus and
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pricing (i.e., 55% people), check out for new offers and deals (i.e., 38.2% people), order food
online (i.e., 30%people) and make reservations (i.e., 23.8%people).
In the world, by 20120 nearly 3 billion smartphone users will be available. Thus, it
creates large market demand, and provides the idea of mobile application’s importance to order
food. There are many food applications already available in the market such as Zomato,
Foursquare, Swiggy etc. This shows the competition to sustain in the market, and achieve
growth. The other fact that proves the importance of mobile application is Starbucks, which
achieved 16% profit through mobile application (Parmar, 2019). Moreover, by being a SME, it
contributes to the local economies, as it brings growth and technology to the community, for
business establishment. The main contribution is employment opportunities that it offers and the
local people.
1.1 Research Aim
To develop an application for a SME of food product catering, to achieve sustainability
and improve customer experience.
The intension of this project is to provide a report bid that outlines which outlines the
scope of a study for determining the important requirements to develop a business app for the
Company X.
1.2 Background
In the current business environment mobile devices have become the focal point in a
range of sectors such as Hotels & Restaurants, Travel & Holiday Providers, Ticketing Sites,
Banks & Financial Institutions, etc. These companies have found mobile apps to be a great way
to increase both sales and visibility for their respective businesses.
In the 21st century, everyone is connected globally through high-speed internet. When the
reports on food delivery download was investigated, it is observed that when compared to 2016,
the year 2018 has seen a huge rise. The below graph shows the growth of food delivery
application downloads (Iqbal, 2019).
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Figure 1: Increasing usage of food delivery apps
Figure 2: In UK, the use and non-use of Internet by region
The above graph gives the understanding of internet users (Internet users, UK: 2018, 2018).
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The following section provides some of the key facts about mobile usage. Today, when
compared to the other media, people spend a lot of time online, especial the time that they spend
on mobile phones is increasing drastically. Around 62 percent of the global population could
change their mind about a brand, based on the opportunity of providing mobile apps or purchase
goods and services through smartphone. Nearly, 80 percent of the time spent on mobile phones is
spent using apps. Mobile applications give user experience that the responsive websites fail to
provide. Internet of Things (IoT) devices are mobile application centric (Rajput, 2015). Thus, in
today’s world, the mobile applications are becoming the dominating form of digital interaction,
and customers are on the move and using mobile application platforms to get there. Also,
whether they use mobile phones, tablets, smartphone, they have all the information they require
and that’s why mobile apps are extremely essential in today’s business environment.
“Mobile apps are not just for the B2C Market. Apple’s iOS is becoming the most popular
platform for enterprise app development – with 53.2% of developers picking iOS for corporate
app development compared to 37.4% of developers standing behind Android. RIM’s BlackBerry,
the old guard of enterprise mobility, came in a distant fourth behind Windows Phone with only
2% of developers supporting it.
Thanks to information technology and the application phenomena, the mobile
applications for the enterprises have allowed to move away from the form driven screens. The
applications of Business-to-Enterprise (B2E) are now expected to give guided and polished
business process, with zero learning curve. It is a blessing if the mobile projects work right for
the business, if not it can be a loss. When it turns out to be successful, it facilitates the benefits to
the change management, process conformity, training, and allows maximum throughput (Ninja,
2013).
Various small businesses have developed their own dedicated mobile application to
improve their potential of modern digital communication. The following advantages are offered
if a company effectively uses mobile application- It increases the company’s visibility to the
customers, it creates direct marketing channel, provides value for the customers, builds brand
and recognition, improves customer engagement, stands out from the competition, and ensures
customer loyalty.
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