Analysis of University Student Beverage Preferences and Consumption Habits

Contents
Introduction......................................................................................................................................2
Data Analysis...................................................................................................................................2
Proportion of Students in analysis...............................................................................................2
Price and average quantity consumed..........................................................................................2
Popular & least popular soft drinks..............................................................................................2
Loyalty vs Discount.....................................................................................................................3
Demand of International Students................................................................................................3
Most and least popular drinks among local students...................................................................3
Chances of soft drink (Pepsi, coke etc. )......................................................................................4
Summary..........................................................................................................................................4
References........................................................................................................................................6

Introduction
The aim of this report is to analyze data from university students concerning the types of
beverages which are most popular to the students as well as the effect of changes in price to
consumption of the drinks. The study also compares consumption between the local and
international students.
Data Analysis
Proportion of Students in analysis
The analysis was conducted in various institutions considering both local and international
students. The student average of the proportion of local to international students is 8:1. The
international students composed of students from Asia and parts of Europe.
Price and average quantity consumed
From the data, it is clear that the price of the drinks has a negative relationship to the quantity
demanded. Increase in price leads to a decrease in the total intake of drinks as per the students in
the survey. This indicates that as much as beverages are important for the students, there are
other items which are important and increase in price of the beverages may make the student be
less inclined to purchase he beverages. The table below shows a sum total of the units of
beverages which would be purchased by the students in case they experienced an increase in
price which shows a general decline in consumption.
Serial no. Price Total Intake by 90
Students
1. $0.50 988

2. $1.00 829
3. $1.50 700
4. $2.00 532
5. $2.50 426
6. $3.00 323
7. $3.50 268
8. $4.00 162
9. $4.50 127
10. $5.00 83
Popular & least popular soft drinks
From the data, it is clear that the popular drinks among the student seem to be more inclined to
drinking energy drinks and soft drinks compared to water and milk drinks. This is clear since
from the survey when they were asked about which beverages they would prefer above other
drinks they selected energy drinks more than all the other drinks (Chatfield, 2018). This could
indicate that since the students require energy for sports activities, they would require energy
drinks for their activities. Also, the might require energy drinks in order to study well at night.
The students may not prefer water since it is part of their day to day lives and therefore they
might not be strongly inclined to their consumption (Chambers, 2017).