Urban Tourism Field Report: A Study of Cambridge

URBAN TOURISM FIELD REPORT

URBAN TOURISM FIELD REPORT
Contents
1. Introduction..........................................................................................................................................3
1.1 Background of the topic.....................................................................................................................3
1.2 Research aim......................................................................................................................................3
1.3 Research objectives............................................................................................................................3
1.4 Research rationale..............................................................................................................................4
2. Literature review..................................................................................................................................5
2.1 Introduction........................................................................................................................................5
2.2 Conceptual framework.......................................................................................................................5
2.3 Development in tourism industry......................................................................................................6
2.4 Urban tourism....................................................................................................................................6
2.5 Urban tourism in Cambridge.............................................................................................................7
2.6 Literature gap.....................................................................................................................................8
3. Methodology........................................................................................................................................9
3.1 Introduction........................................................................................................................................9
3.2 Research Onion..................................................................................................................................9
3.3 Research philosophy........................................................................................................................10
3.4 Research approach...........................................................................................................................10
3.5 Research design...............................................................................................................................10
3.6 Data collection.................................................................................................................................10
3.7 Population and sample.....................................................................................................................11
3.8 Ethical consideration........................................................................................................................11
3.9 Research limitations.........................................................................................................................11
3.10 Time Horizon.................................................................................................................................12
4. Results and discussion.......................................................................................................................13
5. Conclusions........................................................................................................................................24
References..............................................................................................................................................25
Appendix................................................................................................................................................27
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URBAN TOURISM FIELD REPORT
1. Introduction
1.1 Background of the topic
Tourists from different parts of the world are increasing at a rapid rate along with the increase
in technological and economic development. Many countries in the world are promoting
itself as a tourist destination or a place of interest for population around the globe. This is
what popularly termed as urban tourism. Tourism includes cities and towns, their speciality,
historical monuments, hills, mountains, etcetera. People entertain themselves in their leisure
times by involving themselves with the attractions like live shows, cultural evenings, etc.
These tourists share these moments with their beloved ones. Some tourist visit urban areas for
other reasons such as meeting up their friends, colleagues, business purpose, etc. Each
destination around the globe serves a unique speciality for attracting the population. It
includes different in culture from other cities or having many historical moments within that
area.
Urban tourism can be differentiated into two levels. First is the primary one which covers the
tourist attractions like infrastructure, culture and catering facilities. Secondary one is which
includes the restaurants and shops along with the primary one. Some famous tourism places
in the world are London, Paris, Dubai and many more. Tourism helps the cities to improve to
a better environment, in increasing the facilities for the locals as well as for the tourists, so
that the image of the area looks attractive. Tourism is a good industry as it provides jobs to
the locals and also helps improving the environment as well as expands the knowledge of that
area.
1.2 Research aim
The main aim of the research study has focused on the urban tourism field report. Further it
will find out the impact of urban tourism over the Cambridge destination and suggest ways
for improving the situation.
1.3 Research objectives
 To highlight the emergence of urban tourism
 To demonstrate an urban tourism field report for Cambridge destination
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URBAN TOURISM FIELD REPORT
1.4 Research rationale
The main problems and impact of urban tourism are continuously getting attention after it has
started affecting few of that factors. For instance, along with growing number of tourists in a
particular city may lead to overcrowding of the place and along it comes the threats to the
environment. It hampers the landscape because of the unmanaged waste litter around the city.
The more number of tourists will lead to more uses of local transportation as a result the
larger consumption of fossil fuel leads to air pollution. When the local handicrafts and
products are in good demand because of the increasing demand from the tourists leads to
increase in the price of the product. Similarly the cost of the hotel rooms also increase during
the pick seasons, even the cost of food in the local restaurants also increase with increasing
demand.
Consecutively the local people has to pay more for the same products because of urban
tourism. The local shops also stock their shops with products that are in demand by the
tourists as a result it is getting tougher for the local people to get the products of the daily
needs. When tourists from different parts of the world come and gather then there is a mix of
culture in that particular tourist destination so the importance of the local culture is neglected
and gradually the social and historical culture of the place eradicates. This somehow reduces
the ethnic value of the place.
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URBAN TOURISM FIELD REPORT
2. Literature review
2.1 Introduction
Urban tourism is a sort of tourism where the centre of attraction and the main place of interest
is a city. This particular form of tourism is relatively old and complex too. Tourism within
cities is vastly related to the development of their railway, roads and other transportations and
technology too. Urban tourism is a great source of income for the people of that particular
city. It is also a source of major cultural growth; but it also causes some negative effects such
as noise pollution, air pollution and also increases the possibilities of over-crowded parks,
malls and other recreational areas.
2.2 Conceptual framework
Figure 1: Conceptual framework
(Source: Self-created)
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Urban
tourism field
report in
Cambridge
Development
in tourism
industry
Urban tourism
Urban tourism
in Cambridge

URBAN TOURISM FIELD REPORT
2.3 Development in tourism industry
The popularity of travel and tourism is spreading like wildfire. From the last few years it has
shown a lot of signs of development which has changed the entire industry. With the arrival
of new trends, rules and regulations the industry is reaching new levels of success and year
after year. Throughout the years there has been a vast change in people, how they live their
life, their attitude, their lifestyle, and that somewhat had a huge impact on the frequency of
people traveling and the types of travel that people do (Boes et al. 2015). There are factors
which are not at all related to tourism but have huge influence on the development of travel
and tourism. One such factor is the increased number private car ownership; this works as an
encouragement as car owners have more freedom to utilize their free time to go out on a one
day trip or a short domestic holiday (Shoval and Ahas, 2016). Now days it is becoming more
and more common for women to have jobs, a family is making a lot more money than usual.
Hence, it can be taken into consideration that they will spend that extra money on themselves
which includes holidays which help them relax after the whole rigmarole of day to day work.
2.4 Urban tourism
Along with the development in the science and technology more number of tourists have
started to travel all around the world. The development in the transportation system has also
encouraged many tourists to travel over the years. There are different kinds to tourists such as
pilgrims, leisure tourists, educational tourists etcetera and all of them bring currencies and
help a place to earn revenue via tourism industry (Liu et al. 2017). But now a days the
concept of urban tourism has developed where the tourists are interested to visit the famous
cities around the country and the world and explore all kinds of entertainment and luxuries
provided by the city. As a result the roads and other transport facilities are taken care of so
that the tourists do not face any kind of problem so indirectly the citizens of the particular
city is benefitted by continuous maintenance of public services (Jenkins and Dredge, 2016).
There are different types of urban tourism, different tourists visit different cities for different
purposes for example some tourists visit cities for their historical importance, and other may
get admission to any particular college or university for education. Similarly tourists from
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