Usability Evaluation of E-Commerce Website

Running head: USABILITY EVALUATION OF E-COMMERCE WEBSITE
USABILITY EVALUATION OF E-COMMERCE WEBSITE
Name of student
Name of university
Author’s note:

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USABILITY EVALUATION OF E-COMMERCE WEBSITE
Table of Contents
Part ONE: The interactive system and its users.............................................................2
Part TWO: The use cases...............................................................................................2
Part THREE: The usability requirements......................................................................4
Part FOUR: The evaluation methodology......................................................................6
Part FIVE: The evaluation.............................................................................................8
Part SIX: The findings of the evaluation........................................................................9
Bibliography.................................................................................................................12

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USABILITY EVALUATION OF E-COMMERCE WEBSITE
Part ONE: The interactive system and its users
The chosen interactive system is the marks and spencer website that provides the
customers with the ability of buying the online products of the company using the website.
This website comprises of the extensive and simplified interface for allowing the sellers and
the customers for easily communicating with each other and then select the kind of the best
product as per the requirements of the customers1. The e-commerce website requires the
customers with the positive user experience for being competitive and successful. The
website of the Marks and Spencer focuses on this business requirement and fulfil the
requirements of the customers of the company. It enables the company to reach the new
boundaries of the markets and expand their business significantly.
Part TWO: The use cases
The components of the use case of the website are:
Buyer: The buyers could be described as the people who intend to buy any product
from the website and obtain the products. They also manage their cart on their profile and if it
required by the customer then they could save the products for buying later and they also
perform the transaction on the website.
Seller: the sellers could be described as the manufacturers who provide their products
on the website for selling. These are the various centres where the products of the company
are available and the system provides the customers with the least distance suppliers for
allowing the reaching of the products in the minimum time. The company comprises of the
several sellers in different location who sell the items whenever any order is placed from the
website.
1 Shaheen, Farzana, Muhammad Ghayyur, and Ghazala Yasmeen. "An investigation of training and
development programs on employees satisfaction: A case study of Marks and Spencer London, UK." PUTAJ-
Humanities and Social Sciences 21, no. 1 (2014): 133-142.

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USABILITY EVALUATION OF E-COMMERCE WEBSITE
Publisher: The publisher manages the reviews that are to be placed in the website of
the company. If any kind of filtering is required regarding the comments and the reviews of
the products that are sold to the customers, then the publishers manages the reviews and post
the appropriate reviews regarding the products2. The systems that has been implemented in
the company website manages the reviews as per the time it has been made on the website.
Admin: The admin of the website manages the inventory of the company and includes
any product that is of high demand and they are also tasked with the proper management of
the inventory in the situations when any sale is provided for the customers3. The
authentication of the user details of the customers of the website is also managed by the
admin of the website. The appropriate comments are provided for the reviews of the products
that are bought by the customers and after proper analysis with the sellers of the company,
the comment is written in the website.
2 Walia, Surinder, and Di Marks-Maran. "Leadership development through action
learning sets: An evaluation study." Nurse education in practice 14, no. 6 (2014): 612-619.
3 Vinogradskiy, Yevgeniy, Leah Schubert, Quentin Diot, Timothy Waxweiller, Phillip
Koo, Richard Castillo, Edward Castillo et al. "Regional lung function profiles of stage I and
III lung cancer patients: an evaluation for functional avoidance radiation
therapy." International Journal of Radiation Oncology* Biology* Physics 95, no. 4 (2016):
1273-1280.