Usability Evaluation of E Commerce Website Report 2022

Running head: USABLITY EVALUATION OF E-COMMERCE WEBSITE
USABLITY EVALUATION OF E-COMMERCE WEBSITE
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USABLITY EVALUATION OF E-COMMERCE WEBSITE
Table of Contents
Part 1: Interactive system...............................................................................................2
Part 2: Use cases.............................................................................................................3
Part 3: Usability requirements........................................................................................4
Part 4: Evaluation methodology.....................................................................................5
Part 5: The evaluation....................................................................................................7
Part 6: Findings of evaluation......................................................................................14
References....................................................................................................................17
Appendix......................................................................................................................21

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USABLITY EVALUATION OF E-COMMERCE WEBSITE
Part 1: Interactive system
The usability tests of any product has been considered as significantly important in
the modern world. The interactive system that has been considered in this evaluation is eBay,
which is a popular e-Commerce website. The website of eBay provides the users with
opportunity of buying or selling the products. It is a American multinational corporation
working in the sector of eCommerce and it based in San Jose, California that allows the
business-to-consumer and consumer-to-consumer sales with the help of the website. The
website is managed by the company and it is used as the online auction as well as shopping
website where any person or business could sell and buy significantly vast variety of services
and goods worldwide. This website is significantly free for using by the buyers, but the
sellers are frequently charged fees for executing the task of listing the items after a restricted
number of free listings.

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USABLITY EVALUATION OF E-COMMERCE WEBSITE
Part 2: Use cases
From the above use case it could be observed that there are mainly three actors of the
website, namely customers, suppliers and the system administrator. The customer could login
into their account in the website, logout, register in the website if the user is new. Then they
could perform the transactions in the website that includes selling the products of their own
as well as buying any available product from the website. The suppliers could access the
database of the website for viewing the inventory requirements and then provide the products
to the company and present an invoice. The system administrator of the website mainly
administers the backend of the website where the primary task is the management of the
database. The system administrator could login into the system, view the database, update the
database and approve the registration of the new users on the website.

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USABLITY EVALUATION OF E-COMMERCE WEBSITE
Part 3: Usability requirements
When executing the usability test for the websites, there are specific criteria for the
websites that might not be significantly associated to any other product. It has been
considered that the qualitative feedback only is not adequate for the evaluation of the
websites (Rohrer 2014). That is due to the fact that the simple criteria for the technical
performance such as the speed affect the experience of the user on the website significantly.
There are mainly five requirements of the usability evaluation and these are:
Readability: It is observed that content is mainly the heart of a website and therefore,
significant importance is required to be provided to this requirement. Major importance is
required to be provided to the legibility of the site, the language, ease of reading,
comprehension and the grammar of the website (Hasan 2014).
Navigability: The aspect of navigability is crucial for decreasing bounce rate and then
increase the visit time on the page. It is required for the website managers to implement the
proper links, the CTAs and the links in the websites (Pant 2015).
Task success: The most crucial aspect of any usability evaluation is discovering
whether all the users are able to complete their tasks on the website or not. It includes the
creation of website, placing any order, selling any product. The users are required to be able
to perform any kind of transactions in the website without any difficulty and the transaction
process is required to be successful (Bosch‐Sijtsema and Bosch 2015).
UX design: It is obvious that the focus on the user satisfaction might not be
considered while the focus is placed on other qualitative characteristics. The user Experience
design has been considered as the process design that are used by the teams for creating the
products that offers the meaningful as well as associated experiences to the users (Huang and
Benyoucef 2014). It mainly includes the design of complete process of obtaining and

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USABLITY EVALUATION OF E-COMMERCE WEBSITE
integrating any product that involves the aspects of branding, usability, function as well as the
design. In the present times, there are several kinds of tests, field studies, the interviews, and
the diary studies for help in accessing the factor (COlEmaN, ClaRkSON and Cassim 2016).
Finally, it could be concluded that the experience of the users on the website is required to be
delightful for ensuring significant customer loyalty in the website of the organisation.
Speed: The aspect of speed is considered as significantly important for the success of
the website as the UX, the functionality and the performance of the SEO relies on it. The web
performance mainly refers to speed where the web pages could be downloaded as well as
displayed on the web browser of the user (Gao et al. 2014). The optimisation of the web
performance or the website optimisation is considered as the field of the knowledge regarding
increasing the web performance. In the modern eCommerce websites, it has been considered
that the faster website download provides the increase in visitor retention and the loyalty as
well as the user satisfaction and specifically for the users with the slow internet connections
as well as on the mobile devices (Ilbahar and Cebi 2017).
Part 4: Evaluation methodology
As the technology grows to be significantly mainstream, the usability mainly grows to
be increasingly critical than ever. Even though the functionality in still in the top priority,
there is presently the requirement of products that are user-friendly as well as significantly
visually appealing (Jake-Schoffman et al. 2017). For this aspect, the user experience testing is
the cornerstone of lifecycle of the products. While the other sectors of testing are growing to
be increasingly subjected to the automation, UX aspect would always need major human
input. The methods by which the usability testing is done could influence major results, the
quality, depth of the gathered information (Suojanen, Koskinen and Tuominen 2014).