Usability Feature of Website

Running head: USABILITY FEATURE OF WEBSITE
USABILITY FEATURE OF WEBSITE
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1USABILITY FEATURE OF WEBSITE
Usability
The approach to the concept of usability describes the scenario of the handling of different
parameters of interactions and communications between the website application interface and
the user in a very dynamic and perceptive way. According to Memmel and Obendorf (2010),
the users of the websites can achieve their desired goals with the help of the usability
characteristic of the website which are the efficiency, satisfaction and effectiveness of the
website interface. In general, the requirements of usability features are measured in either
objective or subjective manner. The parameters of measurement depict the behaviour and
feelings of the users when they shop online. The usability involves mainly five major quality
components which are namely efficiency, learnability, errors, memorability and satisfaction.
This section also provides the suitable criteria that assess the requirements. This helps to
understand the strengths and weakness of the recent ASOS website. The recommendation and
suggestions for redesigning the website for meeting the needs of the users will also be
provided in the findings of this project.
1. Learnability
Learnability is about how easy is it for the website users to conduct and accomplish the basic
tasks, especially for the first time when they have an encounter with the website design. The
user interface needs to be user friendly and easy to handle by the website users where they
will be able to perform their desired tasks.
2. Efficiency
Efficiency of a website is measured and assessed when the users have already got accustomed
with the website and have learned to use it. The main concern remains on how early the
customers can perform and complete the tasks.