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Marketing Techniques Assignment - Zomato

   

Added on  2020-10-04

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Usage of techniques in marketing of products and services in different organizations as well as their set oflimitations Restaurants – Display of high quality and mouthwatering foods sold by restaurant on social media site likeInstagram and Facebook. However the company will have put huge emphasis in selecting pictures that areattractive and out of the box (Kotler and Armstrong, 2016). Partnering with online food applications like Zomato to encourage visits for checking into therestaurants so that free purchase and discount can be offered. This strategy may act as a costly affair for smallfirms as Zomato and other such websites charges a substantial amount from the company. The restaurants can start their own blogs to engage with the consumers but it is a very time consuming process andrequires the blogger to be consistent with respect to updating. It firms – producing two to three minute video about a solution that can be offered to a target client. However thevideo clip must not be very big enough and should be interesting to garner the attention of client in a short span oftime. Its quality is also required to be good so as to promote the service of company (Lillqvist and Louhiala-Salminen, 2014). Take the help of search engine optimization (SEO) to showcase the website as information hub and also boost theoverall ranking on search engines. Use of SEO may however lead to getting noticed by competitors that may thenplan a game strategy to compete. The volumetric leads and sales generated by SEO are required to be handled soas not to let down the consumers. Use email marketing to thank consumers, inviting them to take the services provided by company, send invite forwebnair or similar events. On a negative note, the consumers to whom email marketing is sent may perceive it tobe spam and develop a negative opinion towards the company (Islam, 2016). They further have a presence ofdelivery issues as use of terms like free or money can lead to triggering of span filter. Consumers may furtherreport email as spam which in the adverse case may led to shutting down of website. Beauty salons - Sell the experience of salon by featuring attractive images of the place and works done on thewebsite. In this regard, efforts may be required from the marketer to keep the website updated in order to ensuretowards its reliability. Issue of website crashing may further appear that can lead to loss of potential sales. Uses bring a friend promotion where client may get some discount if he or she brings someone along for theservices. The strategy can led to causing an increase in sales but it can cause a loss to the beauty salon if thepromotional strategy is ran for longer duration of time (Harrington and et.al., 2017). Partnering with other businesses such as fitness centers can have the salon’s marketing material on-hand if theconsumer asks for the same. Display can also be done by them on bulletin boards. However it must be ensuredthat the company keeps on maintaining good relations with the partner firm so as to aid in successful running ofthe business. How Tesco uses marketing research in order to developits marketing planMarketing research has played a crucial role in mcDonald’s towards the development of overall marketingplan. This has been possible as the market research teamcarries out a study on products offered by different fastfood chains and other restaurants, judges the performanceof rival firms as well there market position followed byconsumer satisfaction (Kotler and Armstrong, 2016).This information provides a base to marketingdepartment of mc Donald’s as they are now able to assesswhat kinds of products are to be launched in the marketand how they should be promoted so as to garnerconsumer satisfaction. The market research further helpsthe team out in the kind of strategy to be launched whichis different than the one created by competitor. It alsoaids the company in finding out what kind of imageshould be portrayed. Overall the strategy aids in creatinga right mix so that consumer loyalty can be gained. Thetechnique further lays emphasis on the political,socioeconomic, culture and technological factor that mayaffect overall success of the firm then only a strategy canbe formulated in terms of promoting the products. Forexample, if there has been an increase in environmentalfriendly or health conscious consumers then the need willbe to promote the products by use of banners and ads thatfocus on health of consumers and overall ecology(Margea, Hurbean and Artene, 2014). The company mayfurther start using ecofriendly items in the outlets whosepictures and use can be told to consumers in pressrelease. Marketing
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