Use of Digital Marketing in a Specific Communications Strategy

Use of digital marketing in a
specific communications strategy

Table of Content
• Introduction
•Main Body
•Digital marketing strategy
•Digital communication strategies
•Review the digital marketing examples
•Promotional and marketing mix (4 Ps)
•Ranking the examples
•Conclusion
•References

Introduction
Digital marketing is the way of promoting a product
or a brand through digital devices such as using
internet sources, social media, e-mails and many
more. In today’s scenario, most of the companies
opted digitalization for the marketing of their
products. Hence, it is essential for the companies to
select the best suited medium of digital marketing for
their products to increase the overall sale and
profitability. The following presentation covers digital
marketing and communication strategies, review of
the digital marketing examples, marketing mix of one
brand, ranking the examples and conclusion.

Digital marketing strategy
Digital marketing is best known by their innovative ideas of
promoting a product by using digital technologies such as TV
ads, social media and many more. Hence, digital marketing is
the process of using advance and modern technology to
promote a brand or a product to attract the customers. The
ads of any product on hoardings at roadsides, advertising
products on social media, TV’s, using computers for sending e-
mails about the new product launch and many more are the
examples of digital marketing strategies.