Use of Digital Marketing in Communications Strategy

Use of digital marketing in a specific
communications strategy

Table of Contents
INTRODUCTION
MAIN BODY
Digital marketing
Examples of digital marketing
Communication strategy and how digital marketing contribute
Digiatl marketing contribution
CONCLUSION
REFERENCES

INTRODUCTION
• Digital marketing is one of the important tool that
helps in promoting the product and increases the
sales of the organization
• It helps in attracting more customers by using
different ways to do marketing of the product.
• In the project review of digital marketing examples
is discussed and how they contribute to the
communication strategy as part of promotional
aspect of the marketing mix.

Digital marketing examples that are used by the
organization
Social media marketing
 It is a marketing tool that helps in promotion of the company by giving advertisement on
social networking sites such as, twitter, Facebook, Instagram, and other sites.
 It is an effective strategy that is used by most of the firms or businesses to build good
image in the market and generates more profit.
 Nowadays, people are more active on social sites and they like to buy products online
(Chaffey and Smith, 2017).