Use of Organizational culture in Hospitality Management

Running Head: ORGANIZATIONAL CULTURE
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Organizational Culture
Park Hyatt Melbourne
(Student’s Details)

ORGANIZATIONAL CULTURE 1
Use of Organizational culture in Hospitality Management
Organizational Culture is the core values and beliefs of the organization which are existed from a
long time in the organization and these values and beliefs impact the behavior and attitude of the
employees and motivate them. When organization recruits an employee, that time organization
introduced organizational culture to the employee which helps them to be familiar with the
organization and system activities. Edgar Schein defined organizational culture as the basic
expectations create values and the values create behavior and practices, which is the clear part of
culture. Organizational culture is important for every type of organization including hospitality
organizations.
Four seasons hotel is one of the leading hotels of Sydney. It follows the culture of the
organization. Culture of organization is responsible for the environment of organization in which
everyone is working and business is managed and this is an important element for the success
and failure of business. This is also applicable in the hospitality industry because organizational
culture can foster the pleasurable behavior and attitude with the guests and creating a good
environment that vendor and guests want to experience every time (Kargas, 2015).
According to the Edgar Schein the organizational culture can be noticed in some aspect by
visitors and these aspects are physical artifacts, way of speaking, technology and way of doing
things. There are many other visible elements which show the organizational culture such as
processes, logos, structure, architecture, and corporate clothing. Follow the culture of
organization is very important in hospitality organization. Culture creates a unique identity of
organization, effect the reputation and aspirations. Culture of organization is very helpful for the
long- term success (acatus, 2013). For example, if any customer impressed with culture of
hotel then he always want to stay in that hotel only.
Schein reinforced the idea that managers and leaders must respect and evaluate the cultural
elements of organization, while they should attempt to promote a fitting and deliberately
appropriate culture. He asserted that leaders are forming culture during the primary phases of
business creation, however later, when the business develops; it is culture that forms leadership
characteristics. Hospitality managers use organizational culture to motivate the employees and
motivated employees increase the profit of business (Dwyer, et al., 2018).

ORGANIZATIONAL CULTURE 2
For example, an organization distributes rewards as per the performance of employees and it is
the culture of organization. Thus to achieve the rewards, employees give their best performance
which impact the business profitability. In the other way, motivated employee perform good and
customers get impress with performance of employees which is also increase the profit of
business. It is not only good for business but also for the employees because good performance
open the way of success for the employees (María Del Rosario, et al., 2017).
It is very difficult to manage organizational culture in the hospitality organizations for managers
and leaders because follow the culture is all depend on the employees. If only one employee does
not follow the culture of the organization, then it will affect the entire organization (Khan,
2018). For instance, good way of communication is a culture of hotel and all the staff the hotel
follows this culture but one of the staff member ignoring this rules and communicate very rudely
with the hotel guest which creates a very negative impact on reputation of hotel. Thus, it is very
important to choose right employees for hotel.
For choose a right employee for the organization, hospitality managers follow some steps, in
which the first step is hire and train the employee very carefully. In service- oriented hospitality
business, culture is all about the people. To follow the hospitality culture, it is very important to
explain the values and mission of the organization (Fakhar , 2012). Service culture is the part
of hospitality organization and to follow this, manager chooses candidates who have capacity to
pay attention to details. After choose the right candidate, manager train them very carefully and
develop their positive qualities ( Elsmore, 2017).
When manager hire candidates who is good for the culture of organization, then manager
explains the mission and values of organization. Managers and leaders tell them about the story
behind the values and mission of organization because every organizational culture has great
stories and history. After all this process, Employee begins his work by following culture of
organization (Elizabeth & Neil, 2013).
To create continuity in the organizational culture, hospitality managers and leaders understand
and observe the spirit of organizational culture and make changes, if culture needs any change.
Maintain the culture with ceremonies, symbols, rewards and modeling. If manager creates any
change in the culture then manager is very clear that why he is making this change and justifies