SWOT Analysis - Assignment
Added on 2021-06-10
18 Pages4098 Words25 Views
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USERContext of Business: Travelodge Manchester Central[Document subtitle]
Executive Summary Thisreport conducts a SWOT andPESTLE analysis of Travelodge, Manchesterwhile establishing a relationship between the two, it also compared between five leadership styles while recommending a suitable style for the organization’s management. The report proceeded to commenton the hotel’s responsibility,response and obligations in its ethics and social responsibility, before proceedingto reflect on the knowledge learnt during the preparation of thereport.Table of Contents
Executive Summary.....................................................................................................................................1Introduction.................................................................................................................................................5SWOT Analysis...........................................................................................................................................5PESTEL.......................................................................................................................................................6Leadership Styles......................................................................................................................................11Autocratic Leadership............................................................................................................................11Bureaucratic Leadership........................................................................................................................11Democratic Leadership..............................................................................................................................12Laissez-faire Leadership............................................................................................................................12Affiliative Leadership............................................................................................................................13Leadership Style Recommendation: Participative Leadership...................................................................13Ethics and Social Responsibility................................................................................................................14Reflections.................................................................................................................................................16Conclusion.................................................................................................................................................16References.................................................................................................................................................17
IntroductionModern businesses are increasingly adapting themselves to the intricacies of modern technology.This is as a result of the changing topographies surrounding theiroperations. To fulfil its objective,the current report adopts a case study of TravelodgeManchester, examining the intricacies of the organization’s operations including its leadership, internal and external activities.Travelodge Manchester Central is a strategically placed Travelodge hotel at the centre of Manchester action (Travelodge Manchester, 2020). Popularly regarded as the second capital of England, Manchester is a rich city in both history and culture in which tourists could easily explore the historical pieces in its museums and galleries. The Arndale Centre and Iconic Afflecks Palace all of which are tourist attractions are in proximity to the hotel, making it one of the Manchester’s tourist choice (Travelodge Manchester, 2020). A family-friendly hotel furnished with many modern comfortable amenities, it is reputable for offering its customers a homely and personalized experience at a reasonable price (Tripadvisor, 2020). For the comfort of its customers, it offers an aerial view of some of Manchester’s popular attractions as well as flat-screen TVs, internet availability, a lounge, and the Bar Café which offers traditional meals (Travelodge Manchester, 2020). Besides providing convenience for families, it also offers special benefits for business and group accommodations, with account cards and discounts.SWOT AnalysisStrengthsWeaknessi.Conversant with modern technologyii.Reputable brandiii.Affordable price i.Defective communication systemii.Lack of employee motivationiii.Basic tastes in decoration
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