Facebook as a Business Communication Tool

This assignment delves into the multifaceted role of Facebook as a platform for business communication. It examines both the advantages and disadvantages of using Facebook for marketing, crisis communication, social capital building, and overall business strategy. Students are encouraged to analyze various research studies and real-world examples to understand the complexities of leveraging Facebook effectively in the contemporary business landscape.

Running head: USING SOCIAL MEDIA IN THE WORKPLACE TO COMMUNICATE
Using Social Media in the Workplace to Communicate
Name of Student:
Name of University:
Author’s Note:

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USING SOCIAL MEDIA IN THE WORKPLACE TO COMMUNICATE
Table of Contents
Introduction......................................................................................................................................2
Effectiveness of Facebook in Internal Communication...................................................................2
External Marketing options exercised by Facebook........................................................................3
Facebook for Business.....................................................................................................................5
Customer Support............................................................................................................................6
Qwaya for Business Advertising.....................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

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Introduction
The use of social media in business communication will be mainly discussed with
Facebook. In general, social media are considered as the service which enables the users to
interact and share content via online communities. The most popular form of the social media
platform Facebook is mainly known for its information sharing technologies and videos with the
users. It has been further able to include the different types of the features such as making
effective online communication with public messages and responses. In 2016, Facebook has a
total 1.79 billion people which uses the site each month around the world. In addition to this the
application is seen as the popular means of communicating with the individuals to stay in touch
with family and friends. In several business contexts Facebook has been seen to be considered as
the main tool to communicate with the individuals in staying in touch with clients and vendors.
Business in several countries is increasingly seen to use Facebook by establishing Facebook
pages. As per the 2016 Sensiss survey of 1900 business has used Facebook more than 48% of
small businesses, 54% of medium-sized businesses and 79% of large businesses. Facebook
business pages have been seen to be most useful in establishing cultural, recreational and
personal business services (Oldmeadow et al., 2013).
Effectiveness of Facebook in Internal Communication
Facebook has been seen as the most useful platform to organize business groups in form
of the several types of means. This has been further seen to be discerned in form of features such
as Facebook groups, messages services and business pages. Facebook groups has been seen to be
effective in terms of enhancing communication within the business, allowing the employees for
sharing of information, questionnaires and images in board like environment. The business will

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be able to use the various types of information in private groups closed and secret. If the group is
set as a closed one, the individual will be able to see the existing groups and check the content on
the group page (Huang et al., 2014). The group feature has been seen to be highly reliable as it
allows the privacy setting as per the business needs and include the competitors as well. It has
been further discerned that Facebook message features allows the business to send quick
business communication to the employees. The message function of Facebook has been seen
with sending updates to all the members of the department (Stříteský et al., 2015). The
employees will be also able to use the Facebook message feature for communication and
collaboration. The small scale short term project has seen to be effective in terms of adopting the
Facebook messaging services. Facebook Pages has been discerned to be most effective in
creating new business page for local business, Institution, brand or community (Escobar-
Rodríguez & Bonsón-Fernández, 2017). Each of the individual pages is seen to offer drop down
menu feature which has been seen to be conducive in selection of the correct page and types of
business which is able to fit into different pages than thought originally. Facebook has been
further seen to offer the different types of the categories as per the best option. The Facebook
page has been also able to allow to add photo in the business and several number of business
page which has included physical product, professional photo and logo. It has been also
discerned that Facebook has been able to create and add a cover for the Facebook page based on
the adding a cover button in the upper left corner in the cover photo space (Shih, 2013).
External Marketing options exercised by Facebook
Facebook has been considered as the most effective platform in terms of implementing
several strategies which has resulted in knowing about the customers, increasing growth and
profit of Facebook. Some of the main form of the profit and growth strategies has been evident

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with lower options to exercise the marketing strategy. It has been further discerned that
Facebook is seen to be ideal in facilitating the external business communication sharing of the
information across related business. It has been discerned that Facebook allows an easy creation
of business pages on social network. It has been further inferred that the business owners are able
to effectively promote their services to draw customers. Facebook can be further discerned to be
useful in owning significant benefits which can be provided only by Facebook (Ainin et al.,
2015).
This particular form of the social network is able to allow the business to communicate
with the existing and prospective clients. This has been also able to allow the customers to
directly contact with the business in the Facebook pages and the customers are able to get in
touch with the automated business mail. Some of the various types of tho her external benefits to
the customers are further seen to be discerned in form of communicate with existing and
prospective clients. It has been discerned that Facebook allows the customers to directly contact
with the business on their Facebook Page and this gives a personal touch in compare to the
automated business email (Wu, 2015).
The other form of the benefits of this form of the social media has been further able to
allow the users to respond quickly with the queries and solve the same with developing
relationships. The Website on the Facebook has been able to post interesting business content, as
the customers will be able to get the necessary information from the page while making the
necessary purchases. It has been further discerned that Facebook acts as an effective tool for
achieving multilevel marketing. This has been further able to discern that if the Facebook page is
liked and people will be able to receive the updates made by the business and even the friends
will be able to see the same directed towards the page (Tao & Wilson, 2015).

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Facebook for Business
Facebook has been discerned as the effective media channel in which the business will be
able to grow to a wide range of population and especially directed towards the customers. Any
size of the business needs to consider online sales and this is seen as the main opportunity to get
a following around the brand and creating a specific platform for the customers and discuss
about the products and spreading of the same with the required qualities (Frampton & Child,
2013).
In order to ensure that Facebook is able to ensure the effective strategy Facebook allows
the users to make ads and drive traffic to the website. It has been further discerned that Facebook
uses the appropriate business strategy where the visitors will be able to make their purchase on a
specific web shop and manage the visitors who are willing to make a purchase. Facebook has
been further discerned as the straightforward way to advertise the business and it is mostly
directed towards external-website ads. In any instance when the users want to use Facebook for
business advertising, it is able to deliver the business results right away. A direct comparison of
the Facebook has been further discerned with the revenues incurred for business and the
companies able to tweak the features of the page (Celebi, 2015).
The Facebook is able to use the specific functions for the business as it will be able to
deliver the specific service by clicking on the external website link. The main feature of
Facebook is seen with perfect choice for any type of the business. This has been seen to be
evident with the raising of awareness associated to the different types of the business such as
clothing store or restaurant. The overall USP of Facebook in business point of view has been
identified with that business which has been mainly focused with the photographs of the products
(Augar & Zeleznikow, 2014).

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Some of the other prominent feature of Facebook has been discerned with
communicating with the clients and responding to the respective queries faster.
Customer Support
It has been further seen to be discerned that Facebook has been seen as the main source
of the platform for communicating with the customers in the most effective manner. Facebook is
seen as the main platform to respond customer queries in an effective manner. This has been
further discerned with an increased level of customer satisfaction and enhancement of personal
relationships thereby promoting brand loyalty (Su & Chan, 2017). The various types of the other
facilities provided to the customers has been further see to be discerned with the customers
getting the necessary information from the Facebook Page and converting the purchases. Some
of the various types of other services provided by the application have been identified with liking
and sharing feature. The important form of the tools has been further seen with the effective use
of the multi-level marketing and the users are able to receive the updates for the business and
even direct the business towards the friends (Junco, 2013).
The main rationale for the application has been seen with the big fan base which has been
discerned to be more than any other social media. Facebook is also seen to offer effective
customer car support which has been accepted by a large number of customers. The main reason
for the large acceptability of the fan base of Facebook has been identified with running modern
IT Company. One of the main benefits of Facebook has been discerned with supporting of small
business which allows competing Facebook with larger corporations (Van Dalen et al., 2015). It
has been further discerned that Facebook allows the users to setting up campaign with live chat
support and allows the customers have a clear overview of the costs. It has been further

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discerned that the various types of the other facilities offered by Facebook has been conducive in
creating and publishing ads. The advertising executives are also able to generate reports of your
advertising results in an easier way than any other way. It has been further discerned that the
traffic management in Facebook is seen to be the best form with the efficient use of the features
and establishing the necessary statistics (Child & Westermann, 2013).
Qwaya for Business Advertising
The main form of demographics has been identified with knowing about the demographics for
the product. This is seen with providing right audience along with the right product and services.
It has been discerned that Qwaya offers a powerful tool to be implemented in a small business on
Facebook. This may be seen to be used in small-business marketing on Facebook which may be
due to driving traffic to a web or advertising of fan page. Qwaya is further seen with use of tools
in small business strategies in creating a user friendly interface and have a clear overview of the
costs (Hansson et al., 2013).
Conclusion
The study has been able to identify the Effectiveness of Facebook in internal
communication in terms of Facebook has been seen as the most useful platform to organize
business groups in form of the several types of means. This has been further seen to be discerned
in form of features such as Facebook groups, messages services and business pages. Facebook
groups has been seen to be effective in terms of enhancing communication within the business,
allowing the employees for sharing of information, questionnaires and images in board like
environment. The message function of Facebook has been seen with sending updates to all the
members of the department. The employees will be also able to use the Facebook message

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feature for communication and collaboration. The small scale short term project has seen to be
effective in terms of adopting the Facebook messaging services. Facebook Pages has been
discerned to be most effective in creating new business page for local business, Institution, brand
or community. Each of the individual pages is seen to offer drop down menu feature which has
been seen to be conducive in selection of the correct page and types of business which is able to
fit into different pages than thought originally. Facebook has been further seen to offer the
different types of the categories as per the best option.

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01-2013-0004
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