Assignment on Social Media in the Workplace to Communicate

Running head: USING SOCIAL MEDIA IN THE WORKPLACE TO COMMUNICATE
Using Social Media in the Workplace to Communicate
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Author’s Note:

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USING SOCIAL MEDIA IN THE WORKPLACE TO COMMUNICATE
Table of Contents
Introduction......................................................................................................................................2
Effectiveness of Facebook in Internal Communication...................................................................2
External Marketing options exercised by Facebook........................................................................3
Facebook for Business.....................................................................................................................5
Customer Support............................................................................................................................6
Qwaya for Business Advertising.....................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

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USING SOCIAL MEDIA IN THE WORKPLACE TO COMMUNICATE
Introduction
The use of social media in business communication will be mainly discussed with
Facebook. In general, social media are considered as the service which enables the users to
interact and share content via online communities. The most popular form of the social media
platform Facebook is mainly known for its information sharing technologies and videos with the
users. It has been further able to include the different types of the features such as making
effective online communication with public messages and responses. In 2016, Facebook has a
total 1.79 billion people which uses the site each month around the world. In addition to this the
application is seen as the popular means of communicating with the individuals to stay in touch
with family and friends. In several business contexts Facebook has been seen to be considered as
the main tool to communicate with the individuals in staying in touch with clients and vendors.
Business in several countries is increasingly seen to use Facebook by establishing Facebook
pages. As per the 2016 Sensiss survey of 1900 business has used Facebook more than 48% of
small businesses, 54% of medium-sized businesses and 79% of large businesses. Facebook
business pages have been seen to be most useful in establishing cultural, recreational and
personal business services (Oldmeadow et al., 2013).
Effectiveness of Facebook in Internal Communication
Facebook has been seen as the most useful platform to organize business groups in form
of the several types of means. This has been further seen to be discerned in form of features such
as Facebook groups, messages services and business pages. Facebook groups has been seen to be
effective in terms of enhancing communication within the business, allowing the employees for
sharing of information, questionnaires and images in board like environment. The business will

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USING SOCIAL MEDIA IN THE WORKPLACE TO COMMUNICATE
be able to use the various types of information in private groups closed and secret. If the group is
set as a closed one, the individual will be able to see the existing groups and check the content on
the group page (Huang et al., 2014). The group feature has been seen to be highly reliable as it
allows the privacy setting as per the business needs and include the competitors as well. It has
been further discerned that Facebook message features allows the business to send quick
business communication to the employees. The message function of Facebook has been seen
with sending updates to all the members of the department (Stříteský et al., 2015). The
employees will be also able to use the Facebook message feature for communication and
collaboration. The small scale short term project has seen to be effective in terms of adopting the
Facebook messaging services. Facebook Pages has been discerned to be most effective in
creating new business page for local business, Institution, brand or community (Escobar-
Rodríguez & Bonsón-Fernández, 2017). Each of the individual pages is seen to offer drop down
menu feature which has been seen to be conducive in selection of the correct page and types of
business which is able to fit into different pages than thought originally. Facebook has been
further seen to offer the different types of the categories as per the best option. The Facebook
page has been also able to allow to add photo in the business and several number of business
page which has included physical product, professional photo and logo. It has been also
discerned that Facebook has been able to create and add a cover for the Facebook page based on
the adding a cover button in the upper left corner in the cover photo space (Shih, 2013).
External Marketing options exercised by Facebook
Facebook has been considered as the most effective platform in terms of implementing
several strategies which has resulted in knowing about the customers, increasing growth and
profit of Facebook. Some of the main form of the profit and growth strategies has been evident