Value and Contribution to Organisation INTRODUCTION 3 MAIN BODY

Value and Contribution to Organisation INTRODUCTION 3 MAIN BODY3 a) Introduction to the organisation 3 b) Introduction to organisational structure 5 c) Exploration of the concept of organisational design and how this relates to the6 structure 6 d) Two approaches to show how organisation ensure the HRfunction contributes to the design of the organisation7 e) Synthesis of emerging HR developments. In business firm, HR functions such as recruitment, selection, training & development etc., are regulated by defined plan or policies such ethics

Value and Contribution to
Organisation

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
a) Introduction to the organisation..............................................................................................3
b) Introduction to organisational structure..................................................................................5
c) Exploration of the concept of organisational design and how this relates to the....................6
structure......................................................................................................................................6
d) Two approaches to show how organisation ensure the HR function contributes to the
design of the organisation...........................................................................................................7
e) Synthesis of emerging HR developments...............................................................................8
Conclusion...................................................................................................................................9
Recommendations.......................................................................................................................9
References .....................................................................................................................................10

INTRODUCTION
Value and contribution to an organisation is vital concept mainly deals with human level
in the business entity. Values are stated norms or rules play's out its necessary role to brings out
harmony among organisational structures (Armstrong and et.al., 2014). In business firm, HR
functions such as recruitment, selection, training & development etc., are regulated by defined
plan or policies such ethics or code of conduct. In current era, values or policies are meant to led
harmony & unity in business groups or team. This report will be carry on Amazon, which is the
USA based largest e-commerce chain or platform specialised in selling wide range of product
such as fashion, daily use, electronics such as mobile phones, watch etc. Apart from this, report
will put its light on a introduction to an organisation and its defined structures such as matrix, flat
etc. Also, report will again puts its discussion of organisational design and how it relates to
organisational structure. Lastly, report will put light on an analysis of an emerging HR
development scenario.
MAIN BODY
a) Introduction to the organisation
Amazon is the America's multinational technology company based in the Seattle,
Washington that has its focus on e-commerce, cloud computing, digital streaming and artificial
intelligence. Amazon is named under big five IT giants along with Google, Microsoft, Apple,
Facebook etc. The product's of the Amazon such as Amazon Alex, app-store, music, prime video
and dot com. Amazon is well-known for its disruption of well-structured industries by bringing
technological innovation & mass scale (Bhasin, 2012). It is a world largest e-commerce
marketplace, artificial assistance service provider's along with providing support to its corporate
client with cloud computing or other services. Amazon is the second largest technology company
in terms of fixed or annual revenue of $232.887 billion (2018) after the Apple with $312.07
billion (2018). In case of size, Amazon has total of 647500 people with an aim to deliver its
customer's a pure and fully-equipped services. Amazon is the largest e-commerce retailer firm
after Flipkart, E-bay, Alibaba etc. Net worth of an Amazon as per current time is $134.5 billion
and acquired its major market covering all target markets. As, this is one of the technology giant
whose is more on e-commerce and offering other supportive services to its customer's.

 Market share: Given graph shows that till year 2018, Amazon has acquired 41 percent of
UK market share and expected to reach 50 percent by 2021. This estimation has been
arrives out of Amazon's gross merchandise values.
In the given diagram, it is shows about domination across e-commerce categories along
with focus on the growth or development of other categories market shape or size.

b) Introduction to organisational structure
An organisational structure is a system that outlines how different activities are directed
with purpose to accomplishes defined goals and target of an organisation (Bradley, 2016). These
activities mainly includes rules, roles and responsibilities, which helps to makes business firm
accurate as well as relevant to perform its defined goals or targets. An organisation structure is
also determines how the flow of an information occurs during different level within company. In
organisational context, different organisational structure are as follows:
Hierarchical structure: This is one of the most popular organisational chart type. In this
type of an organisational structure, employee's are being grouped with every employee's having
one supervisor. In this, grouping is done on few factors such as function, product or geography.
Function: In this, employee's are grouped according to the function provided to them.
The given diagram shows functional or hierarchical organisation function having different Dept.
such as marketing, HR, finance, operation, R&D, technical and admins (Zainuddin, Russell-
Bennett and Previte, 2013).
Geography: In this type of an organisational structure, employee's are grouped on basis
of own regions (Cegarra-Leiva, Sánchez-Vidal and Gabriel Cegarra-Navarro, 2012). For

example, USA employee's are classified on a basis of states. If its a global company, then
grouping will be done on basis of a countries.
Product: If the business firm is obtaining multiple product or also offering different value
based services, it can be grouped in accordance to defined defined product or services. This is
one of dominant mode of an organisation varies in structure, shape or size (Chudzikowski,
2012). For example, large co-operation, government or an organised religions as part of an
hierarchical organisation.
Line structure: This is a simplest and oldest form of an organisation structure. It also
called as the military or the departmental types of an organisation. Under this system, authority
which directly and vertically from the top of the managerial hierarchical which is down to
different level of the managers and subordinates and also down to operative level of the worker's.
This type of an organisation structure has clearly identifies authority, responsibilities and also an
accountability at an each level. The personnel in the line organisation is directly involved into an
accomplishment of business objectives of an organisation.
From the above discussion, it was realised that Amazon uses hierarchical structure, as
this is a global company organisation based in the UK and operates into different region. As,
firm is internationally operating and have units into other global such as country head of each
location or nation (Cserháti and Szabó, 2014). Focal reason behind adapting this organisational
stricture is that Amazon is having total of more than 4 lacs employees. Hence, in that situation
line organisational structure would not be right structure to be utilises.
c) Exploration of the concept of organisational design and how this relates to the
structure
Organisational design is an actual formal process of the integration of the people, info or
data and technology. Organisation structure is one of formal authority, integrated power and
roles in an organisation. Organisational size, life cycle, strategy environment & also environment
and together which would be work together to form the complete organisation. Organisational
design is one major factor's which is helpful to determine the organisational performances and
also how people works together to accomplishes business goals or targets (Fernández-Muñiz,
Montes-Peón and Vázquez-Ordás, 2012). This raises challenges In designing organisations into
context or situation that is new and have not been seen before. An organisational design must
specify the fit between structure of division of the task into the firm with its co-ordination and

how to makes these task work to be work on an effective level. Design is related to an
organisational structure such as matrix, line, functional, divisional etc., which is different types
of an organisation structures. Organisational design are of different types such as simple,
functional, divisional, matrix and team which is reality play's its necessary role in growth of a
business hierarchy (Marchington, 2015).
Amazon uses hierarchical organisational structure, in which department's are divided on
basis of different functional units. Hierarchical organisation is run by functional design of an
organisation in which focus is being on increasing performance on basis of the sub-division such
as finance, HR, operation, R&D, marketing. During planning of organisation structure, Amazon
is required to analyse or understand HR function such as recruitment, selection, training or
development. This is necessary to undertake to know scope of these all HR function and this will
be applicable to interior of an organisation structure (Wehrmeyer, 2017). Hence, this is a vital
process to first led understanding of various functions such as finance, marketing, HR, operation
etc. and then lead to makes out structures such as hierarchical.
d) Two approaches to show how organisation ensure the HR function contributes to the design
of the organisation
Organisation is the collection of the people of different nature, ability or capabilities are
exists and whose existence would be beneficial of the organisation. Its noticed organisational
design is the complete environment, in which different function such as marketing, HR, R&D
and finance is exists (North and Kumta, 2018). HR function such as training & development,
performance appraisal's or rewarding are some of an essential tools which is need to exists in
order to enlarge OD with use of an effective consideration. In this relation, there are different
types of the approach such as HRP (human resource planning) and performance appraisal's
which are two necessary approach which is vital to ensure how business firm's like Amazon can
ensures that HR function should contributes to organisational design in an effective or productive
manner's. There exist different approaches that can be used by organisation for making sure that
HR functions contributes within organisational design in an appropriate manner. This will aid
managers to build strategies in an effective manner which will lead them to attainment of their
objectives and goals. With respect to Amazon, two approaches which can be used by them will
assist them to make sure that their organisational design is effective with respect to adoption of
new technologies for process of manufacturing that will lead to enhance their productiovity

(Von Geibler, 2013). As a Junior HR manager, different approaches in context of HR are as
follow:
 Situational approach: This approach is utilised by management of Amazon to enable
them to develop strategies as well as plans in an appropriate manner according to
situations that are being faced by organisation at specific moment of time (North and
Kumta, 2018). With respect to Amazon, the HR manager has opted for formulation of
approaches according to current situations which prevails at given situation. As they have
opted for new technologies then it will lead them to have enhanced profitability. Like if
manufacturing team has made any mistake while producing any specific product then
they must be liable to punishment or any strict action against them. If delivery person has
made any mistake while delivery of services then actions will be taken according that.
This shows that depending on the situation, HR manager takes actions. With respect to
advancements in technology, affirmative results can be attained.
 Internal and external approach: This is used by organisation when they looking
forward to have new human capital within their workforce. In context of Amazon, HR
manager has opted for making use of new technologies within manufacturing process that
will assist them to reduce extra processing time as well as cost associated with them
(Pettigrew, 2013). For this, they ned to acquire highly skilled as well as employees for
accomplishment of responsibilities in enhanced manner. By this they will be able to hire
individuals who have broad knowledge with respect to latest technology as it will
eliminate the cost associated with providing training to their employees. Along with this,
it will aid Amazon to attain their goals in stipulated time frame.
By making use of these approaches organisation can ensure their success while making
modifications within their working system.
e) Synthesis of emerging HR developments.
Human resource development refers to process of development of effective guidelines
that can be implemented by organisation for developing skills, ability and knowledge of
employees (Rasula, Vuksic and Stemberger, 2012). For this management of Amazon have
designed training and development programmes through which capabilities of their employees
can be enhanced which will lead them to achieve their goals in stipulated time duration with high

efficiency. It is the major factor which leads to improvisations in internal and external
environment in working place.
Amazon is making using of situational approach by which thy can conduct their plans in
an appropriate manner while delivering their services through usage of technology. Apart from
this, when their working environment comprises of internal and external approaches for
recruitment of employees who possess adequate knowledge about technology (Schwabenland,
2016). This will lead improvised productivity while any kind of modifications are carried out
within internal as well as external environment. When alterations occur within working
environment then HR manager of Amazon have to develop strategies as per needs of
organisation.
Conclusion
From above report, it has been observed that change is necessary for every organisation.
This will enable them to have advanced culture within their working environment as employees
can learn new things by this they can carry out their operations in an enhanced manner. It is
crucial for management to possess wide knowledge about rules, policies and regulations which
are given by government as it will assist them to formulate strategies accordingly. Organisational
structure assist them to achieve targets as well as goals in specific time frame. HR practices will
lead them to carry out their operations in impelling manner by analysing both internal as well as
external environment.
Recommendations
It has been suggested to management of Amazon to adopt for modifications within their
working structure for improvising entire process & intensify knowledge of their employees with
respect to latest techniques and methodologies. HR approaches and practices must be adopted for
making alterations in an effective way. It will aid them to attain their goals. Management of
Amazon can give their customers discount on certain occasions along with this they can conduct
events for them which will enable them to increase their productivity as demand will increase.

References
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