Value and Contribution to Organisational Success

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This study material discusses the importance of organisational design theory in fulfilling organisational strategy, different approaches for attracting and maintaining human resources, and the use of contemporary knowledge to support emerging HR developments. It focuses on the case of Hotel Hilton and provides insights into the role of organisational design in change management.

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Value and Contribution
to Organisational
Success

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Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Importance of organisational design theory in context of organisational structure and assist
in fulfilling organisational strategy.............................................................................................1
TASK 2............................................................................................................................................3
P2 Different approaches and techniques for attracting, maintaining and developing human
resource for creating skilled and dedicated workforce...............................................................3
TASK 3............................................................................................................................................5
P3 Research and use contemporary knowledge to support evidence for emerging HR
developments...............................................................................................................................5
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
Organisational design refers to the alignment of various departments of organisation for
achieving aims and objectives. There is requirement of complete and specific information
through which structure of association will remain in specified format. With change in
organisational design, there will change in operational efficiency as well. In order to understand
and determine changes properly, it is important that managers have to understand changes
properly and take actions to deal with it (Agrawal and Rahman, 2015). This investigation is
based on Hotel Hilton which is big organisation and serving hospitality services to consumers. In
this report, there will discussion about importance of organisational design theory, different
techniques to attract consumers, evidence of HR developments and role of organisational design
in change management.
TASK 1
P1 Importance of organisational design theory in context of organisational structure and assist in
fulfilling organisational strategy
Organisational design is important for any association because with the help of it, there
will ease in conducting operations and it will be easy for association to determine and understand
changes properly. There is requirement of complete change in actions when there is change in
organisational design. In Hotel Hilton, divisional organisational structure is used because in this
there are many divisions such as marketing, sales, HR, logistics, etc. which assist in completing
the task and performs activities in better manner. There are three organisational types of
organisational structure i.e. classical, contingency, system theory (Theories About
Organizational Structure, 2019).
Classical theory is one of the oldest theory in which there was completion of task with
understanding management, administration and bureaucratic theory (Al-Haddad and Kotnour,
2015). In this theory, best people acquire at one place for completion of task and they have
complete information about scrutinising of each activity. There is systematic division of work, so
it will not be easy for people to understand and determine changes properly. In this theory, there
will requirement of complete information about employees and they are motivated with
economic rewards.
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Neo- classical organisational theory led to get good working environment and it will be
easy for people to determine and understand valuers and purpose. In this organisation, authority
is provided to higher authority and it is not easy to complete the task for attaining changes in the
organisation. This theory assist in maintaining equilibrium and there is important role of
managerial authorities working in the association.
Contingency theory is best in current market because in this theory will ease in dealing
with consumers and it is not easy for people to determine and understand ways to deal with it in
order to deal with changes which are taking place in society such as change in demand of
consumers, so it is easy to maintain and understand changes properly. When there is change in
operations, then it provides equilibrium in getting through understanding external market and
farming policies accordingly (Badewi, 2016).
With the help of these theories, it will be easy for managers of Hotel Hilton to understand
ways to complete the task. In Hotel Hilton, there will use of contingency theory of organisational
structure with divisional structure, so it will be easy for association to determine and evaluate
changes properly. There is change in operations with change in market environment, hence with
the help of contingency organisational theory because in this activities are divided among
workers and it is not easy to determine and understand ways to deal with it. In case of change in
activity, adapting change and considering changes which might affect actions, then it is not easy
for people to determine and understand proper structure in the association.
Organisation design and structure and important because this is the best way through
which operations are conducted in specified way and activities will be done for achieving targets.
There are less possibilities that people have complete information about conducting operations,
so here is less wastage of resources. Organisational design theory is important because this assist
in getting complete information about completing the task. When operations are completed and
evaluated properly, then it will be easy for managers of Hotel Hilton to determine who is
responsible for what.
For instance: there is requirement of hiring 4 individuals in food and beverages services
department, so with use of contingency organisational structure, there will use of iring of
employees with understanding requirements (Bortolotti, Boscari and Danese, 2015). There is
requirement of individuals with specific skills and knowledge, so it is easy for people to hire best
candidates. In this organisational theory, there will proper understanding of activities and it is
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easy to get complete and specific information. With change in demand of marketing
departments, it will easy to hire personnel because of proper strategic control. Hence with use of
strategies in organisation, it will be easy for departments of Hotel Hilton to determine what
strategies are fruitful for them. There are some aim and objectives for which managers of Hotel
Hilton are working such as maintaining good brand image in industry, creating satisfaction
among consumers, etc. This is possible with proper maintaining organisational structure. In order
to maintain and change policies, it will be easy because organisational design of Hotel Hilton is
divisional, hence it is easy to communicate with employees by divisional heads (Dajani, 2015).
TASK 2
P2 Different approaches and techniques for attracting, maintaining and developing human
resource for creating skilled and dedicated workforce
Employees are the source with which organisation can excel and decline in the industry
because they are the sources with which company is running. There is complete information to
employees about working style and conducting operations properly. When there is change in
activities, then it will be easy for managers of Hotel Hilton to determine ways to communicate
properly. These days, there are some personal aims and objectives for which employees is
working and if those targets are not satisfied,then they will not work in the association. There
will ease in communicating and determining changes properly. There are many changes which
are taking place in external market such as technological development, difference in preference
of consumers regarding hospitality industry, business expansion, etc. due to these reasons, it is
not possible for people to understand and evaluate changes (Gill, 2015). Hotel Hilton needs to
perform their operations as per dynamic business environment because people are changing their
activities properly. Hotel Hilton is operating in industry with wide scope of operations and at
different geographical regions, it is possible because they have dedicated and skilled workforce.
It is important for Hotel Hilton to maintain god and positive relations with workers
because this is the way through which to maintain good brand image and compete in industry.
HR managers of Hotel Hilton to motivate and evaluate changes properly. When there is complete
and specific information about employees, then it will be easy to keep them motivated, so they
give their best. Managers of Hotel Hilton are using Maslow's Need Hierarchy theory to satisfy
demand and goals of workers working in association (Gurr, 2015). There are five factors in this
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theory i.e. basic need, safety and security need, love and belongingness need, self esteem, self
actualisation need. These are the basis which assist in determining and evaluating changes
properly. There is requirement of proper and specific strategies with which it will be easy for
managers of Hotel Hilton to retain workers for longer time in industry (13 Key Strategies to
Attract and Retain Highly Talented People in 2016, 2019). Some techniques for maintaining
long term relations and attracting workforce is as under-
Employees engagement- There must be employees engagement in conducting operations
of Hotel Hilton. This makes them attracted towards understanding and evaluating changes
properly. When workers are involved in decision making criteria, then they think they are
important for association and give best to understand external market. There is requirement of
many innovative approaches so it will be easy to maintain decorum because employee's new
ideas are implemented at Hotel Hilton .
Decision making power- There is requirement of decision making powers to employees.
With providing decision making powers to employees, it will be easy for mangers of Hotel
Hilton to determine what can be possible. Decision making powers are provided but they are
equally responsible for it. If there is any negative results from performed operations, then
managers have to determine fault and ask for relatable personnel. With providing decision
making powers to workers, they are satisfied that they are responsible and hence they will
perform activities for getting positive outcome (Ji-fan Ren and et. al., 2017).
Fair policies- HR policies at Hotel Hilton must be fair and specific because when
employees are not tarted properly, then it will not be easy to retain them. There are some laws
and regulations such as equal remuneration act, discrimination act, etc. which makes easy for
employees to be tarted equal. Policies must be fair, so employees are motivated to be part of
Hotel Hilton for longer time. This assist in improving brand image and performance in the
hospitality industry and consumer's also trust on them.
Creating mutual beneficial contracts- Employees have different goals and targets for
which they are working. It is clear that change in required because of alterations in external
market policies. Managers of Hotel Hilton must analyse personal aims and objectives and then
contract with workers regarding it. This is the best approach because employees give best as they
can satisfy their demand and Hotel Hilton is also performing well (Malbašić, Rey and Potočan,
2015). This attracts talented and skilled workforce and it will be easy to maintain long term
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relations with them. But this can be possible when HR manager regularly communicates with
them.
Above mentioned strategies are important and fruitful because this assist in
communicating with workers properly and it will be easy for people to understand and determine
changes properly. With change in business environment, employees are ready to work in
dynamic environment, hence organisational growth and development will be positive. But there
are possibilities if powers are decentralised among workers, then they can not mis use it which
leads to dissatisfaction among workers. In case of contracting with employees, there are
possibilities that legal policies must not abide because it is not possible to customise contracts as
per employees demand. There is complete and specific demand which people wants to ascertain
and determine changes properly (North and Kumta, 2018).
TASK 3
P3 Research and use contemporary knowledge to support evidence for emerging HR
developments
HR policies of an organisation is one of the most important and crucial factor because
this is the way through which operations are conducted and performed properly. There are many
changes which are taking place in external market and managers of association have to deal with
it. There is specific and particular demand of consumers in hospitality sector such as requires
customised demand, competitive environment, etc. due to which it is essential to communicate
with employees properly. This makes ease in completing the task and providing better services to
consumers. As compared to older days, there are some emerging trends which arise in society,
hence it is essential and specific for people to determine and change activities properly. As there
is use of internet sources for hiring and selecting individuals (Pedersen, Gwozdz and Hvass,
2018).
Hotel Hilton can select individuals through campus placement, employee contract, etc. so
there are more options to select individuals (The 7 largest emerging HR trends for 2019, 2019).
As managers of Hotel Hilton have to select individuals from crowd, so there will ease in
understanding and determining changes which are specific and understood with external market.
Employee experience- As compared to past years, these days, there will more emphasise
on experience of workers in the organisation. When person are working, then they can
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understand and evaluate their demand and expectations from organisation. While selecting and
recruiting individuals, it is important that there must be complete and specific information among
employees through which they can determine and understand changes properly. It is essential for
managers of Hotel Hilton to determine and investigate about experience and then take actions for
their satisfaction.
Use of Artificial intelligence- These days, there is use of artificial intelligence
technology with use of internet sources. There is use of latest techniques such as use of
computerised voice call messages which assist in proper satisfaction to consumers and they can
communicated properly about services and products. As per change in working style, there will
use of information which is complete and specific for employees. There are some sources of
information such as official mails, business phones, wit which it is easy to communicate with
workers are relevant and specific information can be communicated.
Autonomy to employees- There is more autonomy and decision among powers to
employees which is not available in past years. There will completion of information which
assist in determining and evaluating policies properly (Schwabenland, 2016). There is change in
authority and division of work because this is the best way through which activities are complete
and it is easy for people to determine changes properly. In current market, there is expansion of
Hotel Hilton so it is not possible for managers to take each and every decision and this leads to
creates dissatisfaction among consumers.
Remote staff- In initial years, there will investment in employees because they work for
full time. There is complete and specific information with them regarding completing the task.
With change in business operations, it will be easy for maintaining good image and satisfy
consumer demand. But in current market, there is difference in demand of consumers which has
to be fulfilled by Hotel Hilton. Hence HR manager of Hotel Hilton is taking assistance with short
term employees who are skilled and have complete information about some specific areas. This
makes changes in business activities and managers have to make strategies to come and join
freelancers. This reduces cost of maintaining workers and consumer's can satisfy properly.
With change in business activities, there will change in working style as well because
managers have to decide whether they can evaluate and determine consumer's preference
properly or not. It is concluded that with change in external environment, change in HR policies
is also required (Scott, DeLone and Golden, 2016). These days, employees wants to satisfy their
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demand as well. Hence managers have to make flexible motivational policies and implement as
per demand of consumers. Emerging developments and trends in HR policies are specific and
relevant as per current market so Hotel Hilton will be working as per external market.
CONCLUSION
From the above provided information, it is clear that organisational design is also
important and it assist in proper implementation of organisational structure. With completing and
improving information properly, there will ease in completing task and maintain positive
relations with consumers. With proper consumer deign, it will be easy to complete the task
properly. In order to motivate and attract consumers, there must be use of Maslow's Need
Hierarchy theory through which operations are conducted properly by work force. There are
some strategies and approaches such as fair policies, decision making powers, etc. through which
long and positive relations can be maintained in the association. Lastly, there will study of HR
emerging policies in current market such as use of artificial intelligence, autonomy to workers,
etc. which assist in completing task properly hence growth of company is possible.
(Agrawal and Rahman, 2015)(Al-Haddad and Kotnour, 2015)(Badewi, 2016)(Bortolotti,
Boscari and Danese, 2015)(Dajani, 2015)(Gill, 2015)(Gurr, 2015)(Ji-fan Ren and et. al.,
2017)(Malbašić, Rey and Potočan, 2015)(North and Kumta, 2018)(Pedersen, Gwozdz
and Hvass, 2018)(Schwabenland, 2016)(Scott, DeLone and Golden, 2016)
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REFERENCES
Books and Journals
Agrawal, A. K. and Rahman, Z., 2015. Roles and resource contributions of customers in value
co-creation. International Strategic Management Review. 3(1-2). pp.144-160.
Al-Haddad, S. and Kotnour, T., 2015. Integrating the organizational change literature: a model
for successful change. Journal of Organizational Change Management. 28(2). pp.234-
262.
Badewi, A., 2016. The impact of project management (PM) and benefits management (BM)
practices on project success: Towards developing a project benefits governance
framework. International Journal of Project Management. 34(4). pp.761-778.
Bortolotti, T., Boscari, S. and Danese, P., 2015. Successful lean implementation: Organizational
culture and soft lean practices. International Journal of Production Economics, 160,
pp.182-201.
Dajani, M. A. Z., 2015. The impact of employee engagement on job performance and
organisational commitment in the Egyptian banking sector. Journal of Business and
Management Sciences. 3(5). pp.138-147.
Gill, R., 2015. Why the PR strategy of storytelling improves employee engagement and adds
value to CSR: An integrated literature review. Public Relations Review. 41(5). pp.662-
674.
Gurr, D., 2015. A model of successful school leadership from the international successful school
principalship project. Societies. 5(1). pp.136-150.
Ji-fan Ren, S. and et. al., 2017. Modelling quality dynamics, business value and firm
performance in a big data analytics environment. International Journal of Production
Research. 55(17). pp.5011-5026.
Malbašić, I., Rey, C. and Potočan, V., 2015. Balanced organizational values: From theory to
practice. Journal of Business Ethics. 130(2). pp.437-446.
North, K. and Kumta, G., 2018. Knowledge management: Value creation through organizational
learning. Springer.
Pedersen, E. R. G., Gwozdz, W. and Hvass, K. K., 2018. Exploring the relationship between
business model innovation, corporate sustainability, and organisational values within
the fashion industry. Journal of Business Ethics. 149(2). pp.267-284.
Schwabenland, C., 2016. Stories, visions and values in voluntary organisations. Routledge.
Scott, M., DeLone, W. and Golden, W., 2016. Measuring eGovernment success: a public value
approach. European Journal of Information Systems. 25(3). pp.187-208.
Online
Theories About Organizational Structure. 2019. [Online]. Available through:
<https://smallbusiness.chron.com/theories-organizational-structure-2777.html>.
13 Key Strategies to Attract and Retain Highly Talented People in 2016. 2019. [Online].
Available through: <https://www.inc.com/christina-lattimer/13-key-strategies-to-attract-
and-retain-highly-talented-people-in-2016.html>.
The 7 largest emerging HR trends for 2019. 2019. [Online]. Available through:
<https://truqu.com/en/blogs/the-7-largest-emerging-hr-trends-for-2019/>.
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