Value and Contribution to Organizational Success

Value and Contribution to Organizational Success
Introduction
Organization adapt itself as per the dynamic environment and set up the new strategy that is
much more efficient as well as effective. Thus, with the help of various department of an
organization such as HRM department as well as research and development-selected
organization make sure they come up with effective solution and adopt the changes
successfully.
Change management
Change management refer to the transition period where organization transform their goal as
well as objective. Thus, to sustain in competitive environment Marks and Spenser modified
the existing process or way of doing business by making the use of advance technology.
Moreover, it shifted its business towards online platform where company make the use of
digital media to promote its product and get the result at real time.
Lewin's change management model
Kurt Lewin which include three stages of changes that is unfreeze, change and refreeze
propounded this model. It became one of the most effective model that can be implemented
by Marks and Spenser Company in order to structure the changes effectively.
Unfreeze: Within this stage, company understand the importance of changes for its
business due to which they prepare for the changes and indulge into group discussion
methods. In relation to Marks and Spenser it is crucial step like with the increase in
digitalization company transformed the way of doing business. It became more technology
prone to engage the traffic for which company faced the resistance of staff. Thus, the role of
HR of selected company is to be to make the staff understand about the importance of
changes and need to change the existing habit in order to attain long-term success.
Change: It refer to the transition stage where staff actually starts to practice the
changes, which require time to change existing habit of doing work. Herein, the leader of
M&S Company motivates the staff to adapt new technology and change the process of
business by making relation with customer through electronic media.
Refreeze: Although staff accept changes and make the organization stable but still
there is a scope of employee getting back to existing habit on which they are more
comfortable. Therefore, the role of HR of selected company is to make sure internal member
constantly follow the changes even if the objectives are attain successfully. This practice
helps the organization and its employee to remain confidence and achieve their milestone.