Value Proposition Essay 2022

Running head: ESSAY 0
Value Proposition
Student Details:
8/4/2019

ESSAY 1
Value Proposition
All season is the knitwear manufacturing company which has major operations in Australia.
The company was founded in 1962 in South Australia. The company headquarters is located
at Mittagong in Southern Highlands of NSW. All Seasons is producer of fine quality woolen
knitwear. It has gained lot of appreciation for its quality of fabric. It has been seen that all
season products are very soft and prickle free. The company also believes in saving the
environment. The company has implemented Regenerative agriculture to save the
environmental issues. Regenerative Agriculture is a structure of farming practices that helps
in increasing biodiversity, improves land soil, and watersheds (Brown, 2018). Regenerative
farming major goal is to capture carbon in soil which helps in improving the ecosystem as a
whole. The company has practiced sustainable & ethical business procedures in production
which has led to enhance value proposition toward the customers of the company
(Toensmeier, 2016).
All season goals is to create value proposition structure which understand the customer‘s
situation and systematically try to innovate and improve value creation through advanced
process, capabilities, and resources. Value proposition is considered as the key concept in the
research of value creation opportunity. It helps in give us the insight of managerial practices
and concepts which help in adding value in each step of the process of the management
The essay has tried to put light on the various functions of the company to understand value
proposition as a whole. Each and every department contribute in value proposition in
different ways. The major elements of value proposition are discussed. The essay has also
put light on the value proposition design and model.
The Important elements of value proposition model are Key Stakeholders, Key Activities and
Key Resources. All the departments play role in creating the value proposition which means
the measurable benefit which a customer gets when they select the particular product or
service. The human resources department add value through Key stakeholders, and the
finance department add value through key resources and the marketing department add value
through key activities to reach to the most important stakeholder which is customer. In simple
words, the value proposition can be defined as the link or communication device which

ESSAY 2
connects all the resources and capabilities of all the parties involved in the process of
producing the produce (Osterwalder et al., 2015). Value proposition is always concerned
about the specific stakeholder to achieve organisational goals.
The company’s organisation structure which involves human resource department, sales, and
marketing department, finance department, and production department are responsible for
creating value for the customer (Price, 2011). This organisation hierarchy is further divided
into senior and junior supervisors to smoothen the functioning of all the operations. The
company organisation structure is well recognized and refined this leads to efficient and
effective decision making. The value proposition builder is model which explains that there
are four major elements which structure the organisation to achieve success for the customer
and the company as a whole (Edward E. Lawler III, 2015). These are capability, impact,
evidence, and price. The major and first step of the model is to analyse and identify market
segments of the specific customer. These are the targeted individuals which have the potential
to deliver profit in return of value addition. The next major element is the model is to find the
experience which leads to the creation of value proposition for the customer. The major aim
is to identify that the company has the alternative or replacement which can impact the
market negatively (Scott, 2014).
The value is created with the help of value conception, value preference, and value
perception. It can be said that value proposition explains about the reasons or benefits which
attract a potential customer towards a company’s product and service (Toensmeier, 2016).
The company also has to focus on all the groups which are getting benefitted with this
product and service. Value proposition can be described as the unique feature of the product.
In context of the organization All Season, the value proposition is pricing, performance,
accessibility, and unique marketing features (Hussen, 2012). So the products of the
company are being sold through various channels which show the accessibility of the woolen
product s across Australia, UK, Europe and North America. The company do not own retail
stores; they distribute the knitwear products directly to the retail outlets. This leads to
reducing the price as the cost is controlled through defined channels. The company unique
features of virtual reality have led the company to provide amazing customer experience. The
company has targeted untapped market through different marketing and innovative
techniques.