SWOT Analysis and Corporate Social Responsibility of Vardant Leisure Group

Business Report

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................3
SWOT analysis of the Vardant Leisure Group: -........................................................................3
Use of Corporate social responsibility by the business ..............................................................5
Innovation and creativity in business: -......................................................................................5
CONCLUSION ...............................................................................................................................6
Recommendation: -..........................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
A business may be defined as an organisation or entity which is engaged in any
commercial, industrial or professional activity. These business enterprises work under two
environment that is external and internal(Akkerman, 2019). The internal environment comprises of
employees, company policies, strategies and many more and the external environment comprises
of those factors and institution which are not in the control of the business. The following report
is based on the Vardant Leisure, which is well known boutique holiday park whose headquarters
are situated in the Lancaster United Kingdom. The respective firm offer self-catering holidays
and holiday home ownership all across the Scotland, Northern England and Devon. The
company deals in the variates of holiday option which suits to all the budgets. The location of the
Vardant leisure parks offer various opportunities to the families to spent time together in some
most picturesque spots of United Kingdom and try some new activities and explore the area. The
respective company was founded in September 2010 following a management buy-in from
Dunham Leisure LTD, the owner of the Peas Bay and Thurston Manor leisure parks in south east
Scotland. On July 2011, Verdant purchased Viewfield Manor Leisure Park in Ayrshire and in
2012 Riverside Leisure Park in Northumberland. The estimated annual revenue of the Verdant
Leisure Limited is around $23.3M per year and the the estimated revenue per employee is
$253,000. The main competitor of the Verdant company are USA summer camp, Hostmaker,
Youtravel.com, Gimmonix. The following report is going to cover the SWOT analysis and the
Corporate social responsibility use by the business. This report also focus on the innovation and
the creativity in the business and the recommendation in order to expand.
TASK
SWOT analysis of the Vardant Leisure Group: -
Strengths: -
 High level of customers satisfaction: -the customer management department of the
company is very dedicated towards their working. That is the reason that the company is
able to attain the high level of customer satisfaction of the present consumers and develop
a good brand image in the mind of potential customers.
 Strong brand portfolio: - the Vardant Leisure group invested lots of time as well as
money in developing a strong brand portfolio. This not only assist the company in