Impact of Veganism on Meat and Dairy Industry in UK

This research report analyses the impact of veganism on meat and dairy industry in UK. It examines the significance of veganism, its influence on meat and dairy industry, and the advantages and disadvantages of vegan trend over environment and society.

How the veganism impacts the
meat and dairy industry in the
UK

Table of Contents
TITLE OF RESEARCH PROPOSAL.............................................................................................3
A) INTRODUCTION......................................................................................................................3
Research aim..........................................................................................................................3
Research objectives and research question.............................................................................3
B) THEORETICAL BACKGROUND............................................................................................3
C) JUSTIFICATION AND CONTEXTUALIZATION..................................................................6
D) METHODOLOGY.....................................................................................................................7
REFERENCES..............................................................................................................................10

TITLE OF RESEARCH PROPOSAL
To identify the impact of veganism over meat and dairy industry within UK.
A) INTRODUCTION
The research topic under this research report is linked with analysis of impact seen by
meat and dairy industry due to adoption of vegan lifestyle by people (Alvaro, 2019). This
research is going to provide several benefits to research as veganism is the latest trend which is
adopted by mass people in current time so using knowledge from this research will lead the
researcher and reader to enhance their knowledge in this field.
In the current time people are highly inclined towards gaining trend of veganism as this is
good for human health and environment as well (Chai and et. al., 2019). In contrary this trend is
not providing benefits to meat and dairy industry as business of these industries are facing their
negative time. So undertaking this study will lead the reader and researcher to develop
understanding and sense regarding veganism and its impact within various industries.
Research aim
To examine the intensity of impact drawn over meat and diary industry due to emergence
of veganism. A study of UK.
Research objectives and research question
Research objectives
 To understand concept and significance of veganism.
 To investigate the influence of veganism over meat and dairy industry of UK.
 To explore the advantages and disadvantages of adapting veganism over environment and
society.
Research questions
 What is the basic concept and significance of veganism?
 What is the influence of veganism over meat and dairy industry situated in UK?
 What are the advantages and disadvantages of vegan trend over environment and society?
B) THEORETICAL BACKGROUND
What is the basic concept and significance of veganism?

According to Silva Souza, Atkinson and Montague (2020), Veganism is defined as the
concept in which living standard of people is developed in such a way that they try to avoid such
practices and forms of animal exploitation and animal cruelty. Under this practices people avoid
food, clothes and any other items which involves animal cruelty in any sense or form. Veganism
is better for environment and health of individual but at the same time this trend has tarnished the
market and business of meat and dairy industry. Vegans are becoming aggressive in promoting
their own diets and in this manner people are promoting their eating habits and views. This is
being examined higher positive impacts are received by environment and this is leading the eco
system to flourish and sustain in better way.
According to PARKINSON and et. al., (2020), Veganism is regarded as the philosophy
in which such practices are avoided which are related with minimising such practices to provide
minimum harm to animals and their exploitation as well. Going vegan is regarded as t the
greatest opportunities in which more learning is exerted in respect of gaining nutrition and
cooking in order to improve overall diet. Vegan people are regarded laced with such habits in
which they are not consuming any sort of meat, eggs and dairy products. The person who is
abstained with animals is regarded as vegan. Vegan diets are only consuming plants and food
which are made up of plants. Becoming of vegan is a truly great way which is helpful in
reducing environment impact over the earth and minimises carbon footprints as well. Eating
vegan is helpful in getting improved health benefits which may lead into minimising chances of
various health implications. Besides this being vegan could be dangerous to health as situation of
lack of nutrition may be seen and this would be disadvantageous in long term.
What is the influence of veganism over meat and dairy industry situated in UK?
According to Bryant (2019), Veganism is defined as such practices in which vegetarian
diet is being followed and seafood, meat and dairy products are avoided. This is observed that
vegan diet is providing negative impact over meat and dairy industry as this industry is facing its
negative time. Vegans are not taking any diet including of meat and dairy products and due to
this reason the industry of meat and dairy products are not able to earn higher market prominence
and due to this negative time are associated with the industry. As the business of these industries
are only dependent over people with non-vegan diet and due to adoption of vegan diet people are
not preferring to consume such products which is disadvantageous for this industry. Industry of
meat and dairy is likely to drop as consumption of meat and dairy products are avoided by

individual. The household are spending lesser income over meat and dairy products as people are
adopting trend of being vegan.
According to Santini, and et. al., (2017), The number of vegan people are increasing in
UK and by this year the number will reach to 132% in overall manner. This is being analysed
that vegan is one of the major trend which is growing in fastest manner and most of the
population prefers to develop habit of veganism due to its positive impact over health and
environment. In the current time being vegan is hitting the sales of animal based milk as well but
at the same time decrease in consumption of dairy milk beverages. In Britain more than 11%
people had ever tried vegan diet which is the major trend which is minimising the meat
consumption. The poultry firms are not having much to put in their business due to which future
of these businesses are associated with huge issues. Vegans are becoming vocal and aggressive
and in this manner own diet as in current time consumers prefer to develop their food as
accordance with their demands and needs. Vegan diet is one of the latest trends which is having
adopted by mass audience in order to develop habits which are not leading to develop any
negative impact over the environment. In this manner this can be said that as the practices and
trends of veganism in increasing the trend of consuming meat products are decreasing. This is
regarded as the bad phase for the industry of meat and dairy due to which these industries are not
dealing with much profits and sales in higher manner.
What are the advantages and disadvantages of vegan trend over environment and society?
According to Twine (2017), when vegan trend is being followed then numerous
advantages and disadvantage are seen for environment and society as well. People with vegan
diet are required to be extra cautious as they are not able to get zinc, calcium, Vitamin D and
many other acid s and minerals. Vegans are facing high risk of Vitamin B12 which is the major
reason to develop several neurological effects that are irreversible in nature. Potential reports say
that vegan and vegetarian diets are leading the way to minimise greenhouse emission. A global
plant based diet is providing reduce mortality and greenhouse gases which are caused due to
food production. When plant based diet is requiring having higher amount of soil which are used
in order to grow soil. Soils are acting as consistently developing crops and releasing greenhouse
gases which are tapped in healthy and soils.
According to Lund, McKeegan, Cribbin and Sandøe (2016), several studies have shown
that vegan diets are providing more fibre, antioxidants and other beneficial plant compounds.

These are also rich in potassium, magnesium, Vitamin A,C and many more. If all people will go
vegan then food related emission will go down to 70% which is a big reason and people are
developing significant reason to attain health benefits. There is no significant aspect which are
fulfilling the need of animal products. These dietary needs which can only be met by mixture of
food and this is helpful in generating health benefits. Besides this it is being analysed that meat
consumption is responsible to release greenhouse gases such as methane, CO2 and nitrous oxide
and these are the gases which are contributing in climate change, global warming and other
negative to eco system. Meat contains various essential elements by which human being can be
developed and promoted in higher manner.
According to Deckha (2020), Society is taking vegan as a positive aspect but at the same
time these are regarded as positive and negative aspects in both. When vegan diets are followed
by mass audience then this will lead to provide positive impact over environment and people as
well. Besides this using vegan diet is something which is helpful in minimising carbon footprints
and negative emission as well. On the contrary this is analysed that adoption of vegan diet is not
such beneficiary for health as not such elements can be taken by the body.
C) JUSTIFICATION AND CONTEXTUALIZATION
The research is linked with analysing the impact of vegan practices used by people over
meat and dairy industry. The research is providing different insight related with meat and dairy
industry so that the same information can be used by these industries in order to make several
decisions. Meat industry and dairy industry are regarded as two major markets existed within UK
and due to adoption of vegan trend these industries are facing their negative time and that is
leading to minimise their profits and market prominence. So this research aids to develop such
understanding in readers in which they may enhance their knowledge and understanding for
these industries and their management as well (Rodan and Mummer, 2019). On the other hand
the research is providing negative and positive perspective related with being vegan. So using
such information benefits could be rendered to reader in order to understand the impact of being
vegan on various industries.
The major objective with this research is to find out the impact of vegan trend over meat
and dairy industries situated in UK. The trend of being vegan is one of the most
acknowledgeable trends existed within UK as due to several reasons people are prone towards
using the trend. The impact of vegan trend is negative for meat and dairy industry but positive

for environment. So the objective of this report or research is to develop understanding linked
with providing information regarding both of these aspects and industries as well. On the other
hand objective of this research is to gaining knowledge in respect of data collection and methods
of research methodologies. By gathering knowledge related with data collection and other
research methods this could be easier for researcher to gain knowledge and to understand their
future researches as well.
The evidence related to the research topic is linked with the data which is gathered using
primary and secondary analysis. Using primary data methods first-hand information can be
gathered whereas using secondary data in-depth information is collected using already
researched data. The research proposal has gathered information using literature review as major
sources in which viewpoint of several authors in order to gather appropriate and relevant results.
The research is framed in such a way that framed that every aspect can be covered and research
objectives can be attained.
The research project is managing with timely manner as this has included with several
timelines linked with every stage. This is easier for researcher to execute research as accordance
with these timelines so that any delays and mis-communication can be avoided and at the same
time research objectives can be attained. Besides this sticking to these timelines and boundaries
are a difficult task which is leading to develop certain negative points related with research and
its aim as well. With the help of gathering information in timely manner all the dimensions
related with research can be analysed and attained in easy manner which is leading to gain
research objectives as well.
D) METHODOLOGY
Research paradigm: Research paradigm is defined as such dimension which is assisting the
research to gain appropriate knowledge in respect of research topic. This is associated with such
dimension in which appropriate and related information can be collected and in this manner
significant conclusion can be framed. Research paradigm is providing reflection related with
various assumptions (Lundahl, 2020). There are two types of research positivism and
interpretivism. This research is undertaking positivism as the research is based on qualitative
research so this research would be able to gather appropriate results.
Methodological approach: Research approach is defined as such dimension in which processes
and plans are being executed. Using research approaches various plans and actions can be linked

for major investigation of research. In this manner pre-defined objectives to the research can be
attained in most effective manner. There are two types of research approaches such as deductive
and inductive. Under this research deductive research approach will be followed as this approach
is linking the research to gain statistical knowledge related to research topic.
Methods: Research methods are defined as such type of research methodology which is assisting
in gaining research insights. Research methods are of two types such as qualitative and
quantitative. Under this research quantitative methods are being used which is helpful in
providing statistical knowledge regarding research topic and at the same time reliable and
authentic information can also be collected. Using this method will lead the researcher to acquire
such assistance within research in which research objectives can be accomplished in better
manner along with including scientific knowledge.
Techniques: Techniques are defined as such processes which are used in order to collect
information in such a way that the same can be measured and collected in order to frame
research objectives in appropriate manner. Using research technique researcher may collect data
and attain research objectives as well. There are various methods that can be used under research
technique such as primary and secondary. Under this research primary data and secondary
techniques are used so that to develop approachable and related information to the research.
Sample size: Sampling is defined as the process which is helpful in gathering information from
various participants out of total available population so that to attain research aims and
objectives. This is helpful in assisting in order to gain appropriate findings so that research
objectives can be accomplished (Wells and et. al., 2017). Sampling is a technique in which
impactful procedures can be executed. Sampling is of two types such as non-probability and
probability sampling. Under this research random sampling is used so that to provide equal
opportunities to every respondents. The sample size is taken as 20 which is helpful in gaining
research outcomes.
Target population: Target population is defined as drawn sampling out of total group so that to
acquire research objectives. With the help of target population various information can be
gathered by researcher so that to develop appropriate insights. Using such approach to define
target population so that to attain and develop research objectives. The target population under
this is organisations those are working under meat industry.

Equipment: Research equipment’s are defined as such dimensions which are used in order to
collect information in order to align with research objectives. Using research equipment overall
results in most effective manner.
Data analysis: Data analysis is defined as the tool which is used in order to analyse collected
data and to frame research objectives as well. In this research frequency distribution table will be
used so that to analyse gathered information effectively.
Access and ethics: Research ethics are defined as such practices and aspects which are used
within the research investigation so that to attain research objectives in prominent manner. These
ethics are helpful in gaining effective results out or proposed research objectives. The major
ethics is to gain consent of all the participants so that in proper manner confidentiality can be
maintained (Graham and et. al., 2019). Besides this data protection is another ethics which is
exerted while performing the research. This will be helpful for researcher in order develop
research path.
Limitation: The major limitation of this research is related with time frame due to which
research process may be delayed. Research limitations are having direct and indirect impact over
the research (Murli, 2020). Besides this other limitation is related with implementing data
collection methods in which several mistakes are seen within scope of discussion can be attained.

REFERENCES
Books and journals
Alvaro, C., 2019. Lab-grown meat and veganism: a virtue-oriented perspective. Journal of
Agricultural and Environmental Ethics, 32(1), pp.127-141.
Bryant, C.J., 2019. We can’t keep meating like this: Attitudes towards vegetarian and vegan diets
in the United Kingdom. Sustainability, 11(23), p.6844.
Chai and et. al., 2019. Which diet has the least environmental impact on our planet? A
systematic review of vegan, vegetarian and omnivorous diets. Sustainability, 11(15),
p.4110.
Deckha, M., 2020. Veganism, dairy, and decolonization. Journal of Human Rights and the
Environment, 11(2), pp.244-267.
Graham and et. al., 2019. Exploring the relationship between environmental impact and nutrient
content of sandwiches and beverages available in cafés in a UK
university. Sustainability, 11(11), p.3190.
Lund, T.B., McKeegan, D.E., Cribbin, C. and Sandøe, P., 2016. Animal ethics profiling of
vegetarians, vegans and meat-eaters. Anthrozoös, 29(1), pp.89-106.
Lundahl, O., 2020. Dynamics of positive deviance in destigmatisation: celebrities and the media
in the rise of veganism. Consumption Markets & Culture, 23(3), pp.241-271.
Murli, S., 2020. Dairy Products or Vegan Diet: The Better Way to Lose Weight?. Reading Time.
PARKINSON and et. al., 2020. Vegan Pathways Toolkit.
Rodan, D. and Mummery, J., 2019. Vegan: Ethical Considerations in Challenging Meat-Eating
Norms. M/C Journal, 22(2).
Santini, and et. al., 2017. What if meat consumption would decrease more than expected in the
high-income countries?. Bio-based and Applied Economics Journal, 6(1050-2018-
3684), pp.37-56.
Silva Souza, L.G., Atkinson, A. and Montague, B., 2020. Perceptions about veganism.
Twine, R., 2017. A practice theory framework for understanding vegan transition. Animal
Studies Journal, 6(2), pp.192-224.
Wells and et. al., 2017. Deoxynivalenol biomarkers in the urine of UK vegetarians. Toxins, 9(7),
p.196.