Entrepreneurship and Growth of Verdant Leisure: A Case Study

This report discusses the nature of entrepreneurship, start-up processes, business concepts, current demand level, competitive environment, growth and development, challenges of managing and running a business, SMEs current growth, and government support measures to help the business overcome challenges faced. The case study focuses on Verdant Leisure, a UK family holiday business providing sustainable parks and holiday packages.

Summative project

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
The nature of the entrepreneur.....................................................................................................3
The start-up processes..................................................................................................................4
The business concept and any sources of competitive advantage...............................................5
Thecurrent level of demand and the competitive environment...................................................5
The growth and development of the business..............................................................................6
The challenges of managing and running the business................................................................6
The SMEs current growth and development strategy..................................................................7
Government support measures to help the business overcome the challenges faced..................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business is considered as an enterprising firm that are involved into industrial, commercial
or professional practices. Moreover, businesses may be for profitability company or they may be
non- profit entities which perform for accomplishing a charitable mission or in future a societal
cause. Additionally, business ranges into scale from sole proprietorships to global corporations
as well as may range in size from smaller to larger. The key intent of this business is gaining
profitability (Álvarez Jaramillo, and et. Al, 2019) This aid to effectively develops a better living
standard. For this report, the chosen firm is verdant which was launched in 2010, UK by Graham
Hodgson. This is basically a United Kingdom family holiday business named for the holiday
park operator providing all the holiday packages with great experience in the sustainable parks
for the customers to create and gain the better experience through all the holiday home packages.
The topics which are going to be represented in this project are entrepreneur’s nature, process of
start-up, business concepts, present demand level and competitive atmosphere. Moreover,
business development & growth, challenges to manage and run business, SMEs current growth
and Government support measures to help the business overcome the challenges faced are also
described in this report.
MAIN BODY
The nature of the entrepreneur
Entrepreneur is undertaken as an individual who develops new business, tackling most of
the risks as well as enjoying various rewards(Alkhoraif, Rashid, and McLaughlin, 2019). The
nature of Verdant Leisure business is to offer the holidays packages of the sustainable parks.
Additionally, this is one of the private firms which was launched in 2010, UK by Graham
Hodgson. It desires to offer holidays offers who give good experience to the visitors. The nature
of business has been as follows:
The start-up processes
At beginning, the idea to initiate a venture comes as well as thereafter develop a business
plan &tactics, funding, staff’s places, promotion, registration whole these factors include. In
respect to firm, that is Verdant Leisure which is initiated in year 2010, UK by Graham Hodgson
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Additionally, they desired to initiate a business to renders effective quality of holidays packages
to the consumers which improves there health. In addition to this, the chosen firm’s management
have fund raise by crowd funding from various investors, they also took loan from several
entities. The staff who performs into specific business are among 10 to 12 workers and also, they
do self-packaging of whole items. Verdant Leisure is small entity that is initiated into few years
ago. The firms come within SMEs category. The challenge that was faced by particular firm are: Cost problem: At beginning stage firm try to provide the services at minimum cost basis,
but the particular firm was interested to produce additional services so the cost was
enhanced.
 Technology: When entity have initiated its business at those periods new technology has
not undertaken because of its entity has faced issues to expand its ventures and direct
connection with clients(Papadopoulos, Baltas, and Balta, 2020).
The business concept and any sources of competitive advantage.
Any ventures initiates for gaining profitability through facilitating effective items &
services to clients. According to the firm verdant leisure it has faith into the pureness. Moreover,
it desires to initiate business in which they may facilitate the holidays packages to its consumers.
The particular firm perform and also not added any substance which would develop health
problems. In addition to this, it facilitates 100% holidays packages to loyal clients. Each entity
has strengths as well as weaknesses into this through that firm may become competent for
becoming competent from rivals.
 Supply chain: Respective firm having stronger management operations who manages
whole work system of distribution that involves marketing, packaging, labelling through
its on hands (Chatterjee, and Kar, 2020). Additionally, there are various rivals of
particular entity so some of them are hays travel and so on. In specific firm, they have
hard rivals. In addition to this, respective entity is distinct from their rivals as they
provide holidays packages as well as authentic services that consumer lives. Some of the
competitive edge have been described.
 Government rules & regulations: The chosen firm follows overall rules and regulations
related to tourism. Moreover, it provide services to visit their parks
 Lower price: It sells its goods at lower cost that is pocket friendly for clients. It aids in
obtaining competitive edge.
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Thecurrent level of demand and the competitive environment
Porter’s five forces: Respective model includes suppliers bargaining powers, buyer bargaining
power, threats of new competitors, firm’s rivalry and others.
 Bargaining power of buyers: The particular entity has various rivals so buyers’ influences
is higher.
 Suppliers power: The particular firm is wholly based upon suppliers for beginning items
so that the effects of suppliers is much higher.
 Company’s rivals: There are various rivals within marketplace who sells same forms of
items into similar cost. The moving of purchasers to rivals is highest threats.
 Threats of substitution: Within travel industry, the threat of being other’s substitutes is
much intense.
 New competitor threats: Within present scenario, the initiating venture is not much hard
so firms always having threats of new competitors’ entry into existent marketplace.
The growth and development of the business.
The respective firm have covered various country’s areas into much shorter time duration.
Moreover verdant leisure have whole sales of around $6 million into previous some years.
Additionally, respective firm attained their target above 164% among $40000. In addition to this,
organisational management decided to open its online application upon online platforms for
effective business practices expansion. The respective firm provides various effective items to
their clients. They have innovative holidays packages. Furthermore, from last year it has formed
its ventures so much (Asgary, Ozdemir, and Özyürek, 2020). The entity has joined hands to
above 3000 firms. Along with this, they also initiated begins in year 2010 through UK family. It
involved in holidays packages. service They did its funds raised through crowd funding as well
as investing at begin phase. With previous year, they have developed large profitability. It serves
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its clients through relevant items. This is useful for them to enhance new clients as well as retain
existent consumers. They performed much harder as well as renders effective holidays packages
so for it they obtain necessary license for effective services to the tourist. Through particular
position, it gains opportunities for performing with much 4000 sectors. The entity also faced
various ups & down but it become competent to develop a profitable at end.
The challenges of managing and running the business.
The firms benefit from its development but at similar period it has faced various challenges
as well. The challenges have been described below:
PEST ANALYSIS: This includes various external factors that affects directly upon
business operations that are political, economic, social and technological. All of them are
described below:
 Political factors: It involves whole norms and rules that is imposed through government
for societal welfare. Moreover, the rules of government may modify anytime so entity
have to be ready for this circumstance. Also, political factor may directly impact business
development and expansion. Government enforced several norms for assuring safety.
 Economical factor: Respective factor have the influences the industry’s growth through
enhancing labour cost, modifications in taxes. Additionally, fluctuation into raw material
costs. In addition to this, respective sector suppliers also maximise its profitability margin
as well as adding additional cost. It could impact the economic stability of respective
firms.
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 Social factor: Respective firm is accountable for accomplishing the societal requirements.
The chosen entity has fulfilled societal requirements through rendering holidays packages
services to consumers.
 Technological factor: The chosen firm have adapted new technologies based upon the
modification in technology. Additionally, the firm’s management have initiated its
ventures upon online site also so that it might renders safe and easy manner to serve
individuals.
The SMEs current growth and development strategy
SMEs have monitored a huge growth into last some years. Moreover, SMEs has around
40%of contribution into gross domestic items. Additionally, they render loans to SMEs at lower
interest rate. Most of the entities listed within SMEs. These are the backbone of region. In
addition to this, it also facilitates job opportunities to unemployed individuals. There are internal
development & growth strategies that are discussed below:
Ansoff’s growth model: - Respective model assists management into strategic planning
for development of ventures. It involves product development, market growth and others
(Indriastuti, and Fuad, 2020).
Market penetration: -This state facilitates existent items to existing clients for consumer
retention. Moreover, Respective firm may use this aspect upon its business.
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Product development: - It describes developing new items for existent clients.
Additionally, respective firm have regularly launching new services to its consumers.
Market development: - This state forming new services into new marketplace initially.
When the particular entity has initiated its venture, which was a new face within
marketplace.
Diversification: - These concentrates upon entering in new market area along with new
item. Moreover, respective firm have not yet explored internationally.
The firm might utilize growth model to evaluates longer term economical business
development.
Government support measures to help the business overcome the challenges faced
The central government has passed various relaxation schemes for SMEs. Moreover, they
assisted into various ways through minimising rate of taxfor them, renders additional funds.
Additionally, the government have approved loan at much lower interest rate for overcoming the
issues faced by business(Prieto‐Sandoval, and et. Al, 2019). Moreover, they have launched
various monetary schemes to aids entrepreneurs for expanding its ventures simply. In addition to
this, government aids them in minimising regulatory pressure such as permission granting as it
allows them to simply assures business development. Government minimises its taxes & trade
barriers so that it may perform exports & imports without any obligations (Kot, 2018).
CONCLUSION
As per the above report, it has been concluded that businesses play most important role. As
it may be for Profitability Company or they may be non- profit entities which perform for
accomplishing a charitable mission or in future a societal cause. Additionally, business ranges
into scale from sole proprietorships to global corporations as well as may range in size from
smaller to larger. The key intent of this business is gaining profitability. These aids to effectively
develops a better living standard. SMEs have monitored a huge growth into last some years.
Moreover, SMEs has around 40% of contribution into gross domestic items. Additionally, they
render loans to SMEs at lower interest rate. Most of the entities listed within SMEs. These are
the backbone of region. In addition to this, it also facilitates job opportunities to unemployed
individuals.
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REFERENCES
Books and Journal
Álvarez Jaramillo, J., Zartha Sossa, J.W. and Orozco Mendoza, G.L., 2019. Barriers to
sustainability for small and medium enterprises in the framework of sustainable
development—L iterature review. Business Strategy and the Environment, 28(4), pp.512-
524.
Alkhoraif, A., Rashid, H. and McLaughlin, P., 2019. Lean implementation in small and medium
enterprises: Literature review. Operations Research Perspectives, 6, p.100089.
Papadopoulos, T., Baltas, K.N. and Balta, M.E., 2020. The use of digital technologies by small
and medium enterprises during COVID-19: Implications for theory and
practice. International Journal of Information Management, 55, p.102192.
Chatterjee, S. and Kar, A.K., 2020. Why do small and medium enterprises use social media
marketing and what is the impact: Empirical insights from India. International Journal of
Information Management, 53, p.102103.
Asgary, A., Ozdemir, A.I. and Özyürek, H., 2020. Small and medium enterprises and global
risks: evidence from manufacturing SMEs in Turkey. International Journal of Disaster
Risk Science, 11(1), pp.59-73.
Indriastuti, M. and Fuad, K., 2020, July. Impact of Covid-19 on digital transformation and
sustainability in small and medium enterprises (SMEs): A conceptual framework.
In Conference on Complex, Intelligent, and Software Intensive Systems (pp. 471-476).
Springer, Cham.
Prieto‐Sandoval, V., Jaca, C., Santos, J., Baumgartner, R.J. and Ormazabal, M., 2019. Key
strategies, resources, and capabilities for implementing circular economy in industrial
small and medium enterprises. Corporate Social Responsibility and Environmental
Management, 26(6), pp.1473-1484.
Kot, S., 2018. Sustainable supply chain management in small and medium
enterprises. Sustainability, 10(4), p.1143.
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