Business Model Analysis of Vicinity Centres

The paper evaluates the business model of Vicinity Centres, a company that specializes in retailing asset and property management services. It analyzes the suitability, feasibility, and efficiency of its recent business conducts. The paper recommends changes in staff training techniques, developing practical experience, and evaluating the plan's effectiveness with shareholders and stakeholders.

Running head: BUSINESS MODEL ANALYSIS OF VICINITY CENTRES
Business Model Analysis of Vicinity Centres
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1BUSINESS MODEL ANALYSIS OF VICINITY CENTRES
Executive Summary
Vicinity Centres is a company that is specialised in retailing asset and property management
services. The paper will evaluate business model of Vicinity Centres for analyzing suitability,
feasibility and efficiency of its recent business conducts. The company has developed an
interactive way to present its retailers products effectively before all its consumers from any
mobile device. Such new approach developed by the company to use its services has facilitated
its existing and new consumers to uncover the new offerings in the centers that inspire high
shopping visits. Changes related to the post training tests can also be considered for evaluating
the ability of employees in ensuring practical implementation of learnt capabilities in
accomplishing the workplace activities.

2BUSINESS MODEL ANALYSIS OF VICINITY CENTRES
Table of Contents
1. Introduction......................................................................................................................3
2. Company Profile..............................................................................................................3
3. Business Model Canvas...................................................................................................3
4. Nine Building Blocks Interrelationships.........................................................................5
5. Critical Success Factors...................................................................................................5
6. Downside Risk Causing Factors......................................................................................7
7. Proposed Business Model Changes.................................................................................8
8. Conclusion.......................................................................................................................9
References..........................................................................................................................10

3BUSINESS MODEL ANALYSIS OF VICINITY CENTRES
1. Introduction
In the growing competition era it has been evidenced that several organizations operate
devoid of strategic approach towards the business operations management. This has further
resulted in increased market position vulnerability (Caetano et al., 2017). The key drive behind
this includes failure of employees in ensuring practical application of learnt capabilities in
conducting certain important operations within the workplace. For this reason, in order to change
the recent business condition the organizations require implementing wider perspectives.
Focused on the same, the paper will evaluate business model of Vicinity Centres for analyzing
suitability, feasibility and efficiency of its recent business conducts (Castillo-López et al., 2019).
2. Company Profile
Vicinity Centres is a company that is specialised in retailing asset and property
management services. The organization is also specialised in offering retail property investment
as well as services (Dudin et al., 2015). The company is also involved in the management,
ownership along with development of retail based properties. In addition, Vicinity Centres
operates several shopping centres all through Australia.
3. Business Model Canvas
Key Partners
 Bavenir
and
Climate
Associate
Key Resources
 250 skilled
and efficient
employees
Value Proposition
 Ensuring
service
reviewing
before
Consumer
Relationship
 Through
website,
social
Consumer
Segments
 Has
attain
ed an

4BUSINESS MODEL ANALYSIS OF VICINITY CENTRES
s Limited  Diversified
website
based
portfolio of
retail
properties
purchasing
 Regularly
updated
websites
easily used
in mobile
application
s
media an
direct
marketing
increa
sing
consu
mer
base
with
maxi
mum
consu
mers
belon
ging
to 20-
35
years.
Key Activities
 Creation of user accounts and wish list
Channels
 Advertising through direct
marketing and mobile
applications
Cost Structure
 Premium method of pricing
Revenue Streams
 Special occasion purchase
offer and discounts in
retail property sale

5BUSINESS MODEL ANALYSIS OF VICINITY CENTRES
4. Nine Building Blocks Interrelationships
Involving in business partnership with Bavenir and Climate Associates Limited has
facilitated Vicinity Center Company in introduction of advantageous deals, transactions and
trades in order to improve the services of the company (Fritscher & Pigneur, 2016). In addition,
getting associated in consultation with the trade union can also facilitate in maintaining the
financial parameter. Such assistance can also further facilitate in deciding prices for all its retail
property investment services. Through abiding by the terms and conditions set for the contracts
can serve as an agent in sustaining the stability in association with the shareholders as well as
stakeholders (Jackson, Scott & Schwagler, 2015). The social media means and the applications
can also address the gap between the consumers and employees. Judicious along with efficient
application of technology also supports employees to attain trust, loyalty along with dependence
from consumers. Return policy as well as the access to users concerning the proper property
investment services serves as the value proposition that improve the brand image of Vicinity
Center Company (Maurya, 2017).
5. Critical Success Factors
Vicinity Center has successfully developed its portfolio of property investment services
by means of exceptional acquisitions, developments, divestments and projects of asset
reimbursements (Joyce & Paquin 2016). Another key success factor of this company is the
company’s continuous product and service portfolio refinement that can further enhance the
quality of its earnings along with making its services portfolio highly resilient and offering
superior long term value. Such values offered by the company facilitated its employees to

6BUSINESS MODEL ANALYSIS OF VICINITY CENTRES
implement direct marketing in improving the stability in consideration with the consumers. Such
value proposition offered by Vicinity Center helped in ensuring that 300 million users were
recorded to purchase the company’s offerings through direct marketing approaches (Joyce &
Pigneur, 2015).
Another critical success factor for the Vicinity Center is its efficiency to draw high
volume of consumer volume to its websites on special occasions. This has facilitated the
company in developing effective relationship its consumers those generally look for store listings
and opening hours. The company successfully brought the strategy of “GiftR” to all its
consumers that encompass more than 70 participating retailers with around 1000 gift ideas
(Ojasalo & Ojasalo, 2016). The new “GiftR” experience is developed conveniently that can be
use easily on desktop and handheld devices.
The company has developed an interactive way to present its retailers products
effectively before all its consumers from any mobile device. Such new approach developed by
the company to use its services has facilitated its existing and new consumers to uncover the new
offerings in the centers that inspire high shopping visits.
The company also provides training to all its consumers regarding account opening a
using wish list has also facilitated the people to attain trust, loyalty belong with dependence from
the customers. Offering users with the access to the account has increased their familiarity to9
the recent trends implemented by the company’s website (Ovans, 2015).
Refund policy of the company indicates the attempts of the employees towards consumer
wellbeing. Maintaining strictness in compliance with the policy has facilitated in the
maintenance of organizational values and culture.

7BUSINESS MODEL ANALYSIS OF VICINITY CENTRES
6. Downside Risk Causing Factors
The process of marketing of Vicinity Center is online and for this reason there is a high
risk of cyber crime. Lack of certain privacy cookies as well as policies increases the difficulty of
the users with respect to account use. In case the loans regarding the security software purchase
are not frequently repaid, this serves as a compromise with demands, needs and consumer desires
(Toro-Jarrín, Ponce-Jaramillo & Güemes-Castorena, 2016). Devoid of monitoring the login of
users within accounts and applications offers access to hackers for getting access to all the
personal data associated with users. This can be a great loss for the employees with respect to
addressing to the consumers wellbeing.
Self attempts in repairing the systems can result in delay of the efficient project
implementation. This can also pose a risk with respect to its organizational resources that can
further increase difficulties at the time of crisis (Zolnowski, Weiß & Bohmann, 2014). Such
condition facilitates the employees to deal with illegal concerns and hampering the productivity.
Implementing new systems in case the employees lack the basic capabilities also serves
as a likely risk. This is focused on maintaining pace with certain contemporary brands in
competitive surroundings. In addition, it also has an interrogative aspect to the employee
capability of the staff with respect to accomplish the assigned responsibilities and duties (Toro-
Jarrín, Ponce-Jaramillo & Güemes-Castorena, 2016). In such condition, absence of proper
supervision of the performance is added difficulty with consideration to attaining business
operations efficiency.

8BUSINESS MODEL ANALYSIS OF VICINITY CENTRES
7. Proposed Business Model Changes
Certain changes can be recommended to the business of Vicinity Centres through
explaining the different ways in which users are directed to use its applications and website for
attaining retail property services. It is also recommended that the company must develop a
training course for all its employees that can be advantageous in offering practical experience of
employing its website services (Toro-Jarrín, Ponce-Jaramillo & Güemes-Castorena, 2016).
Training them to accomplish steps themselves might facilitate them in becoming familiar with
recent conducts of offering their retail based properties. Certain changes regarding introduction
of a new privacy policy could also be considered. In this, installation of a new security software
in the user account must be considered so that no hackers can intervene into users personal
information Changes in the staff training techniques is also encouraged that might have
improved their preconceived skills, knowledge, expertise or consumer service. Developing
practical experience can also facilitate them in accomplishing tasks in better and effective
manner (Toro-Jarrín, Ponce-Jaramillo & Güemes-Castorena, 2016).
Changes related to the post training tests can also be considered for evaluating the ability
of employees in ensuring practical implementation of learnt capabilities in accomplishing the
workplace activities. Indulging in meetings with the board panel is also recommended for the
training courses. Dividing the training courses within segments can be a great change that can
facilitate employees in attaining a simple approach towards attaining business aspects (Joyce &
Paquin 2016). For implementing such change developing plans is recommended that can
facilitate in strategizing the business conducts as per their importance. As an important change
step, evaluation of the plan’s effectiveness with the shareholders and the stakeholders are also
recommended. Along with same, sending drafts of such meetings to the directors is necessary for

9BUSINESS MODEL ANALYSIS OF VICINITY CENTRES
attaining approval for initiation of activities. Such approval might facilitate in dealing with
certain illegal instances and along with that law personnel concerning predefined plans (Joyce &
Paquin 2016). This can also offer proper assistance in order to maintain legal business conducts.
Evaluation is another change that is greatly recommended as this can facilitate in recognizing
certain drawbacks in the manner of accomplishing business conducts in a better manner.
8. Conclusion
The paper evaluated business model of Vicinity Centres for analyzing suitability,
feasibility and efficiency of its recent business conducts. It was gathered that involving in
business partnership with Bavenir and Climate Associates Limited has facilitated Vicinity Center
Company in introduction of advantageous deals, transactions and trades in order to improve the
services of the company. Changes in the staff training techniques is also encouraged that might
have improved their preconceived skills, knowledge, expertise or consumer service. Developing
practical experience can also facilitate them in accomplishing tasks in better and effective
manner.

10BUSINESS MODEL ANALYSIS OF VICINITY CENTRES
References
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M. M. (2017). Representation and analysis of enterprise models with semantic
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(2019). A Service Design Process Based on the Business Model CANVAS and the CK
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Dudin, M., Kucuri, G., Fedorova, I., Dzusova, S., & Namitulina, A. (2015). The innovative
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