Virtual Reality: Emerging Themes and Impacts on Organizations

Running Head: VIRTUAL REALITY
VIRTUAL REALITY
Name of the Student
Name of University
Author’s Note

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Introduction
Virtual reality describes the simulation of bits of the world. This is done by using
sensory equipments such as gloves, headsets and computers that provides high performance.
Along with entertainment and games, virtual reality is also being used for providing training to
pilots as well as surgeons. Virtual reality has many emerging themes and they have their own
impacts on organizations (Earnshaw 2014). The essay discusses the emerging themes and their
impacts on organizations. It further discusses their effects on sectors over five years.
Discussion
The five emerging themes of virtual reality and their impact on organizations are as follows
The virtual event: According to Workers Accommodation and Angle (2018) virtual
reality events have become very popular nowadays. Virtual reality keeps regular track of position
of bodies involved in it. This is the reason why it is being used by many fields. Some sporting
events such as Super Bowl Li and Rio Olympics have been using virtual reality. Virtual reality
allows the remote audience to experience an event in real; it makes them feel as if they are
watching it live. Virtual reality gives a much closer view than ever before. Virtual reality events
create opportunity of partnership for various organizations. This helps in co branding of these
organizations (Workers Accommodation and Angle 2018). It excites the viewers to have a live
experience of events. This virtual event helps the organizations to promote themselves and
increase their popularity.
Virtual reality Lite: According to Landowska, Royle and Eachus, (2018) 360-degree
video has become very popular recently. For audience 360 degree video has been a lower barrier

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in order to enter than full Virtual reality (Landowska Royle and Eachus 2018). This needs only a
mobile to experience virtual world. One more area where 360 degree has become very popular is
venue tours. This has been helpful for event planners who are involved in venue research. This
might not be as helpful as going there in real, but it helps largely (Landowska, Royle and Eachus
2018). This has helped the travel and tourism companies to post 360-degree videos regarding
various places. People who plan to visit there may have watch the video for once and decide
accordingly.
Mobile VR: According to Wang and Komuro, (2015) in mobile VR the entry point for
VR is the user’s phone. The range of options of VR for the people using mobile is huge. These
options include Snapchat’s VR Lite and Samsung’s Gear VR. Nowadays everyone can access
VR to some extent through his or her mobiles (Wang and Komuro 2015). Mobile VR helps
organizations to increase the viewers of their events. People who are not able to attend the events
can watch it through their mobiles. This helps in promotion of the organizations.
Social media, a gateway to VR: According to O’Brolcháin, Jacquemard and Monaghan,
(2016) social media is recently proving to be a gateway for the events that are streamed live.
Many social media platforms are providing live view of events. Platform like Snapchat has
provided unique view of Golden Globes with the help of their spectacles (O’Brolcháin,
Jacquemard and Monaghan 2016). This helps the social media platforms to be more famous and
attracts more viewers of the events. Social media also provides a control back to the users. This
way many events can utilize the gateway provided by social media platforms. These platforms
include Facebook, Snapchat, Twitter and many more (O’Brolcháin, Jacquemard and Monaghan
2016). These sites help in promoting their events. Implementing this in a proper way can be very
beneficial for organizations.