Virtual Reality Inclusion in Marketing Plan: Annotated Bibliography

Running Head: VIRTUAL REALITY INCLUSION IN MARKETING PLAN 1
ANNONATED BIBLIOGRAPHY
STUDENT NAME
INSTUTUTE NAME
AUTHOR’S NOTE

Running Head: VIRTUAL REALITY INCLUSION IN MARKETING PLAN 2
ABSTRACT
Virtual Reality (VR) has been adopted by a number of hospitality chains like Marriott for
depicting to their guests exotic locations such as Maui. A large number of hotel chains are
embracing VR options in order to market their locations. As a Marketing Director of a hotel
chain with unique locations, in order to market it various annotated bibliographic analysis is
undertaken. Annotated bibliography analysis reveals ways VR can contribute to increase in
revenue in these areas.

Running Head: VIRTUAL REALITY INCLUSION IN MARKETING PLAN 3
MAIN BODY
1. ANNOTATION 1: Guttentag, D. A. (2010). Virtual reality: Applications and
implications for tourism. Tourism Management, 31(5), 637-651.
Virtual Reality offers tourism, especially hotels many applications which can be
used for marketing purposes. As VR technology continues to evolve, a large number of
application areas are bound to increase such as planning, management, entertainment,
marketing, education and heritage preservation. Depending upon tourist’s acceptance of
authenticity such platforms will be successful towards attracting large number of tourists,
subsequently leading to increase in revenue. The author here makes use of valuable and
reliable data sources in order to establish future research in the direction.
2. ANNOTATION 2: Kounavis, C. D., Kasimati, A. E., & Zamani, E. D. (2012).
Enhancing the tourism experience through mobile augmented reality: Challenges
and prospects. International Journal of Engineering Business Management, 4, 10.
Virtual Reality technology is transforming ways in which communication and
tourism takes place currently. VR is providing more realistic experiences to tourists by
providing them with a real feel of an exotic place without having to travel in reality. A
considerable feel of the place is generated by the functionalities provided by VR which
marketers at hotels are making use off. The authors of this book make extensive use of
data and references in order to make understand challenges and prospects of VR. The
author here discusses application through mobiles also in augmented reality.