Virtual Reality Offers Multiple Useful Applications

Running head: ANNOTATED OUTLINE AND BIBLIOGRAPHY
Virtual Reality in the Hospitality Industry
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1ANNOTATED OUTLINE AND BIBLIOGRAPHY
Virtual Reality in the Hospitality Industry
Abstract
 Virtual reality offers multiple useful applications for hospitality which deserve more
attention from the hospitality professionals and researcher. The number and importance
of the applications will inevitably increase as the VR technology continues to develop.
Management and planning, entertainment, marketing, education, accessibility as well as
preservation of heritage are six hospitality areas where VR can be particularly valuable.
The industry will be benefited from future research into the topics under study and will
pose several recommendations for future research.
Introduction
 Virtual reality is perceived to be the 21st Century’s most rapidly transforming
technology. By encouraging the senses with the computer-generated pictures, they can
engage the minds in such experience that momentarily accepts the VR. VR produces
strong immersive 3D visual environments for all sorts of purposes. VR is regarded as a
revolutionary technology for the tourism industry, which has the strong influence of
bluffing the senses into thinking that one is present in the virtual world by offering a
computer-simulated immersive 3D environment. Such appearance may depict any tourist
site or attraction replicated as the 3D image, powered by strong computers that build the
entire virtual environment.
 Nayyar, A., Mahapatra, B., Le, D., & Suseendran, G. (2018). Virtual Reality (VR) &
Augmented Reality (AR) technologies for tourism and hospitality industry. International
Journal of Engineering & Technology, 7(2.21), 156-160

2ANNOTATED OUTLINE AND BIBLIOGRAPHY
Display technologies for virtual reality
 With respect to the selection of the VR devices, the key priority is to choose the device
which is very user-friendly, that is easy in wearing, versatile in operations for the user
must be provided by the visual experience and viewing depth. The competition is within
the numerous VR software and hardware developers, and VR technology is developing
very rapidly that testing the new technical requirements.
 Huang, Y. C., Backman, K. F., Backman, S. J., & Chang, L. L. (2016). Exploring the
implications of virtual reality technology in tourism marketing: An integrated research
framework. International Journal of Tourism Research, 18(2), 116-128.
Modern virtual reality technology
 VR systems typically monitor the movement of portable objects or the user’s head or
limbs, as well as the data collected is used to assess the user’s vision, object interaction,
navigation and potential virtual body movement.
 Visual elements of the Virtual Reality technology often attract the greatest interest, and
an audio dimension can also be very critical in creating realistic VEs. The audio is
usually transmitted by headphones or specially placed speakers in Virtual Reality
systems.
 Simeone, A. L., Velloso, E., & Gellersen, H. (2015, April). Substitutional reality: Using
the physical environment to design virtual reality experiences. In Proceedings of the 33rd
Annual ACM Conference on Human Factors in Computing Systems (pp. 3307-3316).

3ANNOTATED OUTLINE AND BIBLIOGRAPHY
 Yung, R., & Khoo-Lattimore, C. (2019). New realities: a systematic literature review on
virtual reality and augmented reality in tourism research. Current Issues in
Tourism, 22(17), 2056-2081.
Future virtual reality technology
 There is no doubt that VR devices will enhance their ability to activate each of the five
senses as VR technology continues to develop. The ways in which the users communicate
with VR systems is also expected to advance far beyond the input and output
technologies currently being used.
 Choi, S., Jung, K., & Noh, S. D. (2015). Virtual reality applications in manufacturing
industries: Past research, present findings, and future directions. Concurrent
Engineering, 23(1), 40-63.
Tourism and VR
 VR has been identified as the main technical advances of today that will have a
significant impact on the hospitality industry. VE’s are expected to change several
industries, with the hospitality industry set to capitalize on this technology’s growth.
 For advertising purposes, hospitality industry and destinations tap into emerging realities
and therefore provide travelers with a multi-sensory communication experience with
destination without even booking trips. VR has long been proposed as a supplement for
travel encounters and travel use.
 Ankomah, P., & Larson, T. (2019). Virtual tourism and its potential for tourism
development in sub-saharan africa. In Advanced methodologies and technologies in
digital marketing and entrepreneurship (pp. 584-595). IGI Global.