Apple Inc. Vision and Strategy Analysis
Added on 2020-01-23
8 Pages2283 Words69 Views
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Developing Organizational Vision and Strategic Direction1
TABLE OF CONTENTSIntroduction......................................................................................................................................3Vision of Apple Inc..........................................................................................................................3Task 1...............................................................................................................................................3Assess the role of key stakeholders in relation to the vision.......................................................3Analyzing the factors which impact you’re the organization and its vision................................3Task 2 ..............................................................................................................................................4Creating a written vision for the Apple........................................................................................4Establishing that how you intend to develop strategic direction for Apple Inc. .........................4Task 3...............................................................................................................................................4Analyzing the methods to communicate the vision which will engage and inspire others.........4Assessing how to build support for the vision.............................................................................5Assessing ways which can be used to communicate the vision and strategic direction to theexternal stakeholders....................................................................................................................5Task 4...............................................................................................................................................5Analyzing the leadership behavior needed to promote the vision ..............................................5Assessing what is necessary to embed the vision in the Apple Inc.............................................6Using the vision to derive the organizational objectives which set the strategic direction.........6Outlining the strategic planning process which you will use for the Apple Inc..........................6Conclusion.......................................................................................................................................7References........................................................................................................................................82
INTRODUCTIONDeveloping Organizational Vision and Strategic Direction is an important part for theorganization as this helps in achieving the specific goals and objectives of company. In additionto this, it is a type of management plan and helps in increasing the performance of company. Thepresent report is based on Apple Inc. an American multinational technology company (About us,2016). This report explains the role of stakeholder in the organization. Along with this, itdiscusses different factors that impact business entity to a higher level. At last, different methodsfor developing communication strategy for the stakeholders are also covered in this report.VISION OF APPLE INCVision of Apple Inc. is to control and adopt primary technologies for manufacturing theproduct which serve to their customers (Rowland, 2015).TASK 1Assess the role of key stakeholders in relation to the visionStakeholders of the company are classified into internal and external category. Externalstakeholders include government, customers and on the other hand, internal stakeholders includeemployees, shareholders etc. Employees- In relation to the vision, employees of the Apple Inc., has high involvement.As employees have direct contact with the customers so, on the basis of this, they can gathermuch information about the customer's preferences and demand. Through this information, theycan achieve the vision of company (Campbell, Edgar and Stonehouse, 2011).Customers- Success of the cited company depends on customers. They play a vital roleas they help in getting more revenue to the company. Thus, they also help in achieving the goalsand objectives of business entity. Analyzing the factors which impact you’re the organization and its vision.There are different factors that impact the company and its vision. The first factor is thesize of company. As size of Apple is bigger so its objective formulation process is complex.Other factor that affects the company is organization culture (De Wit and Meyer, 2010). Cultureis a system of shared set of belief and norms that guide the behavior of organization. Hence,Formulation of the vision and company is affected by the organization culture. The most3
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