Tourism Attraction Management and Visitors

This assignment delves into the crucial aspects of managing tourism attractions. It requires you to examine various factors influencing visitor behavior, such as satisfaction, crowding, and motivations. Furthermore, you need to explore the economic significance of tourist attractions for a country's growth and development, considering the influence of information sources on visitor awareness. The assignment emphasizes understanding the interplay between visitor attractions, management strategies, and their broader impact.

VISITOR ATTRACTION
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Overlap of visitor attractions related to particular attraction................................................1
1.2 Importance of different visitor attraction..............................................................................2
TASK 2...........................................................................................................................................4
2.1 Needs and motivation of different types of visitors..............................................................4
2.2 Impacts of tourism on visitor attraction................................................................................5
2.3 Effect of theories of tourist motivation on management of visitor attraction......................6
TASK 3............................................................................................................................................8
Covered in PPT ..........................................................................................................................8
TASK 4............................................................................................................................................8
4.1 Analysis of different visitor management strategies.............................................................8
4.2 Evaluate management technique related to sustainability....................................................9
CONCLUSION................................................................................................................................9
REFERENCES .............................................................................................................................11

INTRODUCTION
Visitor attraction management is one of the important task for the organisation that
provide their services in this regard. Tourisms sector plays important role to increase the revenue
for the government of the country. This revenue is received from the people who visit different
destinations. The development of such places is required to be considered so that better
advantage can be provided to visitors who come from different countries as well as domestic
customers. There are many attractive places in the nation where tourists visit at large like historic
sites, beaches, national parks, forests, sanctuaries and religious places (Chang and Yuan, 2011).
This report is based on National Tourism Agency Visit Britain which is an agency that is
offering their services in tourism industry. There are large number of people who contact with
such organisation because of its quality services. In the present study, there is an explanation
regarding overlap of visitor’s attraction, importance of different visitor attraction, Impact of
tourism on UK, theories in this regard. Furthermore, process and problems in development of
visitor attraction, visitor management strategies are also explained.
TASK 1
1.1 Overlap of visitor attractions related to particular attraction
OVERLAP OF VISITOR ATTRACTION
Date- 3rd August 2017
Attraction is the action by which people are attracted to visit the place. Overlapping
visitors are those who visit different place at a time. When people visit one place then they go to
explore other places that are nearby the main destination. It helps to enhance the number of
people at various places. In this visitor, they explore different places like natural attraction as
Pembroke shire Coast, Lake Windermere; other attractions like English country house which is
an art gallery etc. For instance, if people visit forest at the same time they like to see ponds,
rivers, lakes and animals. This helps to enhance number visitors at one destination as well as
aids to save time and cost of people. There are many locations that are very attractive in UK and
people are most attracted to such places. Many museums are there in London that are most
attractive to visitors.
Other attractive places are also in this country like Thorpe park, London eye, Eden
project. If any visitor visits British Museum then they also like to explore such places. These are
1

also famous attraction in this nation. London eye is most attractive giant wheel which is situated
in London. It is around 135m long and 158m tall. Thorpe park is theme park which is a hotel
between Chertsey and Staines. It is located at Surrey, England UK. These are the best places
where people like to visit when they plan some trip and holidays in UK. These places are
effective in generating more and more revenue for the government. It helps in the development
and growth of the nation as well as tourist destinations.
If people come to UK for educational purpose then they like to explore all the museums
so that they can collect best knowledge and information related to the place. They also like to
visit historical places and monuments because these places provide information of the ancient
time to them and it helps to provide them maximum satisfaction and their purpose behind
visiting place also get solved.
Another place that can be visited is Olympic games. At this destination, people see all the
attraction. Here, people find many attractions at one place. Visitors who come to the cited
agency, they demand to visit more places and it helps to provide necessary growth and
development to this industry. This agency understands the needs and wants of people so that
they can satisfy the desire of different visitors at destination. They have designed different
packages for different kinds of visitors so that they can attract large number of people by
providing them best packages according to their demands.
1.2 Importance of different visitor attraction
IMPORTANCE OF VISITOR ATTRACTION
Date- 3rd August 2017
Visitor attraction is one of the important segment that helps to enhance the number of
visitors at different locations. There are many places in UK where people are most attracted. It
is required for the agency who are providing their services at various destination to consider the
interest and wants of people. It helps to enhance the market growth of the nation as well as
provide necessary development to economy of country. By making different strategies in this
regard, attraction can be increased. It is required to have proper maintenance of such places so
that large number of people can be attracted toward it.
Tourist visits these places due to different reasons like some for religions purposes,
others for education tour and activities, to collect good memory, to gather historic information
2

etc. Because of these reasons, it is important to have proper maintenance of such places. It
provides necessary motivation to visitor to explore particular place. For this reason, government
take care of such destinations so that large number of people can be attracted toward such sites.
This helps to generate revenue for the government so that they can make necessary
development in nation and in this industry.
Attraction is important thing that aids to enhance number of customers toward various
places. This helps to move the company to global level. There are many people who are from
local area and even outside the nation who visit such places. They visit such places so that they
can collect useful information related to history and culture. Attraction helps to attract local as
well as foreign visitors at the location. By the visiting of different people of different culture,
the culture of many places come under one roof. The country can promote its culture as well
through tourism.
Attraction is also important to increase the income level and in turn living standard of
people of country. There are number of places that are most visited by the people and it is
important for the responsible department and agency to maintain such destinations so that they
can provide better advantage to the people. Attraction aids to enhance the culture and social
norms of a country at wider level and provides global recognition to the nation. Many
attractions are located in UK and these places are maintained effectively. There are many
agencies that are offering best and most attractive destination packages as well as the amenities
so that people can be attracted at large.
The revenue of UK is increasing day by day and its economic condition also gets
increased due to number of attractions in this country. People like to explore those places where
all the facility are provided and in the destination of London, all the required amenities are
available that helps to increase number of customers at various destination. This is one of the
important segment for the country to maintain such monuments, mountains, historic places,
religious sites and other advantageous places so that people are motivated to visit such
destinations. It is also important for the overall development of economic and social
development and provides employment opportunity to the local citizen when number of tourist
gets increased.
3

TASK 2
2.1 Needs and motivation of different types of visitors
Visitors are of different type and they have varied choices and demands. Many tourism
sector agencies are working in UK that are effective in their services. They offer various services
to different groups of customers depending upon various market segments which can be
understood as-
 Demographic segmentation
It is the one of the effective technique that is adopted by most of the tourist sector
companies. In this segmentation, market is divided on the basis of demographic factors like
Income, age, gender, family, background and ethnics and cultures. Through this, such
organisation can provide useful information to large number of customers in better way. Like
people of different age group have different choice and wants (Cheung, 2013). Kids and
youngster like to visit some exciting places but older aged people like to explore some religious
and historic places.
 Geographic Segmentation
It is most effective segmentation that helps the company to provide useful information so
that they can provide better treatment at various destination. People visit the places who are from
different geographical areas. They have different tastes and desires. Many travel and tourism
industry covers climate if the services and goods rely on season like snow excavator, Warming
pavements salt, surfing and boating etc (Cheung, Fok and Fang, 2014).
 Psycho-graphic Segmentation
It is a complicated way to segment market into small parts. In this market is divided on
the basis of lifestyle, attribute and way of living. It is required for National Tourism Agency
Visit Britain to provide their services in effective way so that they can enhance their market
share in effective way. This is essential for them to offer product and services according to life
style of different people so that satisfaction can be increased.
 Behavioural Segmentation
In this, market is segmented on the basis of behaviour and values of people. Different
people have different behaviour and it is required for the organisation to consider it effectively so
that they can offer better services to large number of visitors at a time.
The needs and motivations of different visitors
4

Different people have different choices related to place and services. Visitors who are
from rural area have different needs as comparison to the individuals who are from urban area. It
is required for such organisation to provide all the basic facilities at various destination so that
large number of people are attracted toward such destinations. There are some of the
motivational factors that have vast impact over the choice and wants of people. It is required for
cited organisation to consider motivational aspects in effective way so that they can encourage
large number of customers toward various destination. People face some issue at destination so it
is important to eliminate such factors so that it do not create negative impact over the mind of
customers in relation to services of the organisation (Coghlan, 2012).
2.2 Impacts of tourism on visitor attraction
Tourism has vast impact over the visitor attraction. There are many places in UK that are
mostly visited by number of people. When number of tourists increases then it provides growth
and development opportunity to this sector. Visitors are largely attracted to the place where all
the basic facilities are available. It provides necessary growth to this sector.
When many people visit the places then it gets damaged. Tourist provides assistance to
collect revenue for the government of the country so that necessary development can be made. It
may have positive and negative impact. If such sites are affected negatively then it is required to
make some additions and developments (Connell, Page and Meyer, 2015).
Following are the impacts of visitors on attractions-
 Overcrowding-
When many people visit the same place in a day then it results into overcrowding. It is important
for the management authority of such site to manage the crowd so that it can't have negative
impact. It has negative as well as positive impact. When number of people get increase then the
chances of revenue generation increases and sometime, they make damage to the property as
well and create mismanagement.
 Wear and tear-
If tourist destinations are visited by number of people then it gets damaged and obsoleted. It is
required to have necessary maintenance from time to time so that clear picture related to ancient
time and history can be communicated in a better way to visitors. It has vast impact over the
visitor’s attraction. If people find the place old and damaged then they will not show willingness
to visit such places.
5

 Traffic-
It affects the visitors in negative manner. When there is huge traffic then people are demotivated
to go to such places because it consumes lot of time in travelling. This increases the pollution
and less number of visitors want to visit such place (Jin and Pearce, 2011).
 Education and training-
When people visit the places for educational purposes then they create positive environment at
those sites and behave in proper way. Educated people like to visit those place which are of
historic importance so that they can collect maximum knowledge out of it.
2.3 Effect of theories of tourist motivation on management of visitor attraction
Different theories have been considered in this regard and it has impact over management of
visitor attraction as-
 Responsible tourism:
This theory says that tourists are responsible in their own way. It has less adverse impact over
social, economic and environment. By this theory, local people have much advantages. It says
that people should be responsible to provide safety to the environment and do not create harm to
the public property so that it can provide true picture to future generation (Leask, 2010).
 The smart consumer:
Smart people are those who carry safety measures effectively so that it cannot harm to them and
other . When they plan any trip then they identify the associated risk and take adequate
precautions in this regard.
 Maslow theory:
It provides assistance to identify the needs and wants of customers. Different people have
different desires and needs; it is important to consider them so that visitors can be satisfied .
There are different kind of need that are described by Maslow. It can be basic, Physiological,
Security Social, Esteem and Self-actualisation needs.
6

Illustration 1: Maslow Hierarchy of needs.
All the above theories have main motive to provide sustainability. It helps to retain the
visitors for long period of time and to maintain the attraction. This helps to prevent the negative
impact that have on various destination.
Following are the theories that create positive impact-
 Ecotourism-
It includes those persons who are most responsible to protect the environment and nature. They
enjoy, study and appreciate the nature. It covers socio-economic involvement for local and
international visitors (Naidoo, Ramseook-Munhurrun and Seegoolam, 2011).
 Sustainable tourism-
There are some leaders who take initiative to make growth to tourism industry. They have major
responsibility to maintain good environment of visitor attraction. It helps to provide necessary
growth and development for future generation.
All the theories are effective to provide necessary growth and development to visitors’
attraction. It aids to formulate better strategies and policies so that number of people can be
attracted toward it. Sustainability is one of the important factor that helps to enhance the market
7

sector of this organisation. The attractions sometime badly affected so these theories provide
assistance to eliminate such factors.
TASK 3
Covered in PPT
TASK 4
4.1 Analysis of different visitor management strategies
In management and planning, strategies are most effective term that is used so that it can
provide necessary development to tourism sector. Management is the art of doing things. There
are different functions of management like planning, organising, staffing, directing and
controlling. It helps to make management more effective and efficient. In present situation,
management perform their activities (Mason, 2015).
Following are the different strategies that can be considered in this regard-
 Managing the demand of visitors- In this regard, it is important to manage the demand of
different people so that more and more clients could be made. This helps to manage
visitors at different destination. It is possible through establishment of time period,
restrictive days, restricted use. By this space can be made and adjusted.
 Management of supply of visitors- There are different need of various people and it is
required to have effective flow so that proper commodities and services that are
necessary to customers can be provided. When proper facilities are provided then visitors
are motivated to visit such destinations (Page, 2014).
 Managing the influence- Some of the factors that affect the visitors at destination
negatively. It is required to have proper management so that it cannot create negative
impact over them. Optimum Utilization of resources is required to be done so that losses
can be eliminated.
 Managing the requirement according to available resources- Present resources are
required to be utilized in proper way. It helps to provide better services to people who
visit the place. This aids to enhance the number of visitors at destination.
All the above strategy plays important role to make the proper balance among demand and
supply. National Tourism Agency can use the above strategies in proper way so that they can
8

make necessary development and growth in this sector. These are the helpful strategy that can be
used to enhance number of visitors at various destination.
4.2 Evaluate management technique related to sustainability
Management of sustainability refers to managing the factors in better way so that its
benefits can be taken by future generation. Many activities that are required to be considered so
that its benefit can be taken in future. If such things are not managed in proper way then there is
possibility that future generation can survive harm (Ram, Björk and Weidenfeld, 2016).
All the available resources should be used in proper way so that it can provide benefit to
society and economy. In this way, HRM of the company is responsible to maintain human
resources and to ensure that there is less wastage took place.
Following are the techniques that are related to sustainability as-
 Environment- This factor covers that essential element to protect the environment. It is
required to have proper waste elimination process, elimination of pollution, to have
proper garbage bins. It is the responsibility for every visitors as well as maintenance
agency to protect environment.
 Social- In this, many factors are covered like culture, social norms and standards, beliefs
and values of people. This is important task for the company to manage such factors
effectively so that better services can be offered to people who visit the destinations. The
culture of one place is different from other so it is required to respect the other culture so
that it may not have negative impact (Weaver and Lawton, 2011).
 Identification of need of present and future generation- It is important to consider
present and future needs so that services can be availed to people according to their
desires. If the agency identifies the need of present time then they are able to attract
people for future. It can lead to sustainability that provide benefit to future generation.
CONCLUSION
As per above study it can be concluded that tourism attraction is one of the important
thing that helps the nation to generate more and more revenue. National Tourism Agency Visit
Britain is one of the effective agency that is providing their services in better way to large
number of customers. It is required for the above organisation to consider different strategies and
techniques so that they can enhance their market share. It is required for cited organisation to
9

focus on segmentation so that they can be more effective to provide better product and services
to people according to their need.
10

REFERENCES
Books and Journals
Birenboim. M. and et. al. 2013. Temporal activity patterns of theme park visitors. Tourism
Geographies. 15(4). pp.601-619.
Byrd, et. al. 2016. Wine tourism: Motivating visitors through core and supplementary services.
Tourism Management. 52. pp.19-29.
Chang, W. and Yuan, J.J., 2011. A taste of tourism: Visitors' motivations to attend a food
festival. Event Management. 15(1). pp.13-23.
Cheung, L.T., 2013, November. Improving visitor management approaches for the changing
preferences and behaviours of country park visitors in Hong Kong. In Natural resources
forum (Vol. 37. No. 4. pp. 231-241).
Cheung, L.T., Fok, L. and Fang, W., 2014. Understanding geopark visitors' preferences and
willingness to pay for global geopark management and conservation. Journal of
Ecotourism. 13(1). pp.35-51.
Coghlan, A., 2012. Facilitating reef tourism management through an innovative importance-
performance analysis method. Tourism Management. 33(4). pp.767-775.
Connell, J., Page, S.J. and Meyer, D., 2015. Visitor attractions and events: Responding to
seasonality. Tourism Management. 46. pp.283-298.
Jin, Q. and Pearce, P., 2011. Tourist perception of crowding and management approaches at
tourism sites in Xi'an. Asia Pacific Journal of Tourism Research. 16(3). pp.325-338.
Leask, A., 2010. Progress in visitor attraction research: Towards more effective management.
Tourism management. 31(2). pp.155-166.
Mason, P., 2015. Tourism impacts, planning and management. Routledge.
Naidoo, P., Ramseook-Munhurrun, P. and Seegoolam, P., 2011. An assessment of visitor
satisfaction with nature-based tourism attractions.
Page, S.J., 2014. Tourism management. Routledge.
Ram, Y., Björk, P. and Weidenfeld, A., 2016. Authenticity and place attachment of major visitor
attractions. Tourism Management. 52. pp.110-122.
Som, A.P.M., Marzuki, A., Yousefi, M. and AbuKhalifeh, A.N., 2012. Factors influencing
visitors’ revisit behavioral intentions: a case study of Sabah, Malaysia. International
Journal of marketing studies. 4(4). p.39.
Weaver, D.B. and Lawton, L.J., 2011. Information sources for visitors’ first awareness of a low-
profile attraction. Journal of Travel & Tourism Marketing. 28(1). pp.1-12.
Weidenfeld, A. and Leask, A., 2013. Exploring the relationship between visitor attractions and
events: Definitions and management factors. Current Issues in Tourism. 16(6). pp.552-
569.
Online
How important are tourist attractions for a country's economy? 2016. [Online]. Available
Through: <https://www.quora.com/How-important-are-tourist-attractions-for-a-
countrys-economy>. [Accessed on 3rd August 2017].
INFORMATION AND TOURISM. 2012. [Online]. Available Through:
<http://www.tourismtheories.org/?p=819>. [Accessed on 3rd August 2017].
11