Visitors Attraction Management

This document discusses the different classifications of visitors attraction, their economic contribution to the local, regional, and national economy, and the need and motivation of different visitor types. It also covers the feasibility study of existing and new visitor attractions and the strategies for visitor management.

Visitors Attraction Management

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
ACTIVITY 1....................................................................................................................................1
Discussing different classifications of visitors attraction in context to specific categories of
visitors attraction..........................................................................................................................1
Explaining Purpose of economic contribution of different visitors attractions to local, regional
and national economy..................................................................................................................2
ACTIVITY 2....................................................................................................................................3
Explaining need and motivation of different visitors types for different visitors attraction........3
Activity 3.........................................................................................................................................4
Undertaking the feasibility study regarding the market demand and various other aspects in
existing and new visitor's attraction.............................................................................................4
Activity 4.........................................................................................................................................5
Determining different visitor's management strategies...............................................................5
CONCLUSION ...............................................................................................................................6
REFERENCES ...............................................................................................................................8

INTRODUCTION
In Travel and tourism sectors this factors is majorly important as it requires lot of
management regarding the visitors viewing perspective or ethical norms are to be maintained by
the country at the time of visiting such places and also highlights the unique places which reflect
the overall integrity of the city (Connell, Page and Meyer, 2015). The main reason which the
customer implemented at the time of planning their vacation is to visit such places which reflect
the overview of the country and also their tradition and interior are eye catching which enhances
the interest of traveller for longer period (Albrecht, 2016). Present study is based on London &
Partners which is based on London and specialised in attracting the visitors towards their own
country overview and enhances more economy to the country. Report will include the
importance of visitors attraction and various scope of these sectors. It also incudes visitors types,
impact and motivation of wide range of visitors attractions. Further it elaborates with the
development strategy in relation to existing and new visitors for attraction. Lastly the reports
ends up with the application of visitors management technique and their impact in sustainability
in the travel and tourism sectors.
ACTIVITY 1
Discussing different classifications of visitors attraction in context to specific categories of
visitors attraction
Visitors attraction
It can be defined as places that have power to influence interest of tourists towards
themselves. It can also be refers to a place that provides a range of sources of entertainment and
enjoyment to its visitors (Gholitabar, Alipour and Costa, 2018). These are full of natural beauty
and historical places. Due to a range of facilities provided by them, these places have power to
attract tourists and visitors towards them and thus are known as visitors attraction.
Classification of visitors attraction
In a country, a range of visitors attraction can be exists. These places can be categories
into several categories such as:
 Natural attraction: It includes those types of visitors attractions that are naturally built.
High mountains, ancient temples, beautiful rivers, lakes, pounds, gardens, etc. are
covered under this category (Catahan and Woodruffe-Burton, 2017). Chadder Gorge are
some of the most visitors attractions under category of natural attraction of UK. Cultural
1

tourists, leisure tourists and religious tourists generally get attracted towards this category
of visitors attraction.
 Man built attraction: This category includes those attractive places of London that
includes those visitor's attraction that are not naturally built. Rather, they have been
constructed by individuals in order to improve tourism within the country. Kew Garden,
Chester zoo are some of the most attractive man build visitors attractions of London
(McKercher, 2016). Leisure tourists, incentive tourists are essential category of tourists
that get attracted towards man built attractions.
 Heritages: Those tourists places that exists within a place from ancient periods. These
may or may not be inherited within the country. These contain a range of traditional
qualities and features of the country or religion from which the property belongs to. Iron
Bridge, Town walls of king Edward, Durham castle, etc. are some famous heritages of
London. Heritages are generally visited by researchers, domestic tourists and cultural
tourists.
 Adventures: Adventurer places are mostly man made places. This category includes all
those places that offers different physical activities, different activities in the natural
beauty, travelling into remote areas, trekking, etc. Stonehenge, Kent, etc. are some places
of London that can be covered under this category (Brańka, Coca-Stefaniak, and Plichta,
2016). These places provide experience of underwater swimming with seals, adventures
picnic with beautiful sunset view, experience of ancient pilgrimage, etc. Adventurer
places generally have influence over sports and recreation tourists categories of visitors.
Explaining Purpose of economic contribution of different visitors attractions to local, regional
and national economy
Visitors attraction plays a vital role in providing economic benefits to the country. They
attract a range of visitors and tourists towards them that helps the country in increasing amount
of foreign currencies in the country that helps in increasing economic value of the country
(Moyle and et.al., 2017).
Some most important visitor's attraction of London that helps in economic growth of the
country are as under:
 Madame Tussauds: It is one of the most popular visitor's attraction of London. In the
year 2016, India's prime minister visited to the place. It helped in attracting numerous
2

Indian visitors and tourists (Richards, 2016). Thus, this visitor's attraction helps the UK's
government in enhancing amount of Indian currency within the UK's economy. Further,
due to popularity of the Narendra modi, in all over the world, the place alsio has
developed its efficiency in increasing attraction of tourists from all over the world.
 The Roman Baths and Georgian City of Bath: It is one of the most popular
archaeological wonder of London. It is also known as the city of bath. It has perfectly
structured Georgian houses which the most popular place of this visitor's attraction. Due
to its beautiful heritages, it attracts the eyes of its visitors and thus attracts the a large
number of tourists (Brunt, Horner and Semley, 2017). In this regard, this place also helps
in improving the local and national economy of the country.
 Stonehenge: This place offers a range of ancient views and experience to its visitors and
thus have power to attract a range of tourists towards it. It contains more than 250 ancient
objects that helps the tourists in experiencing ancient life. Further, as per the latest
survey, this place has been visited by 4,434,520 visitors in the year 2017. Thus, it can be
analysed that it has helped the government in generating a huge amount of revenue from
the visit.
ACTIVITY 2
Explaining need and motivation of different visitors types for different visitors attraction
Visitors attractions are those places where the a large number of tourists and visitors
wants to visit and spend their time. These places are important in order to fulfil the needs and
demands of visitors as under:
Heritage: Heritage are the places and properties showing traditional and cultural views
of the religion or the country. These have ability to attract cultural tourists towards them
(Scarles, Casey and Treharne, 2016). These places helps in maintaining traditional and cultural
values within the country and providing knowledge to visitirs regarding cultural values of the
country as well. Further, these places also leads in maintaining cultural values among the
tourists.
Natural attraction: Naturally beautiful places are the most precious gift of nature. It has
natural attraction of tourists and visitors. These places attracts eyes of each type of visitors. It
helps in improving attraction of individuals towards the nature and motivate them to save the
natural beauty as well.
3

Thus, in respect of exploring the different visitors types, it is undertaken on the bases of
undertaking the comparer which compares the prices of the packages and than prefer the accurate
tourist point. The another visitors can be researcher which research on particular point, examines
the speciality of that point and than select it to avail more services.
For Example, Stonehenge of London contains different heritage values and natural
beauty. Thus, it helps the UK in maintaining, natural, traditional and cultural values within the
country.
Activity 3
Undertaking the feasibility study regarding the market demand and various other aspects
in existing and new visitor's attraction.
The most demanding location which is found in London and which is specialised in
having lot of visitors towards that place is resulting to having the Madame Tussauds. This place
is related to wax museum which is situated in London. In this museum various historical figures
are to be displaces which reflect their actual images and also it is eye catching for the tourist to
visit such places and make more memories by capturing their photos with them (Barron and
Leask, 2017). As it cover with not only the historical figures but also the wax are to be
committed with various television and film stars actors and actress. This museum is established
by Marie Tussand which was born in 1761 and she trained herself under the philippe Cutiun in
Bern. She brings such concept by viewing various famous sculpture and also she is interests in
developing new ideas to bring London the most tourist attraction and also they engage such
business to earn profits through promoting such wax sculpture. Thus, this museum is to be
covered by various things such as
Market demand: the demand of this museum, is high as it is the for the first time which is to be
bring in London and also it is differentiated from the other museum. As many visitors feel that it
is almost similar as it is covered with various historical figures and the stories behind their life
but the reason behind making this was museum is that it not only cover the historiographic figure
but also come up with the most famous actors and actress which reflecting the interests of other
people if they are visiting such places (Jin, Hu and Kavan, 2016). As market demand raised by
viewing the people of their own country which are also covered in such museum.
Competition: By viewing it in different concept it enhances with lot of competitor in market an
also they bring the same concept but the products which they are providing are not same and
4

also the concept which they bring in such museum is unbeatable. Thus, it is found that to beat the
competitors in market (Smith and et.al., 2015). Madame Tussauds attract the customer through
their scheme and promotional techniques which enhances the interest of the customer towards
their wax museum for longer period. As the major criteria are relating to offering discount to
their customers and also charges low prices from the customer. The environment they are
providing are cleans and also the visitors can click the photos without any restriction.
Products and services Development: The main reason of choosing this Madame Tussauds
museum is that they are offering the most quality products to the customers which is not to be
broken by any touch or photos click. The services which they are offering through implementing
such museum is unique form other and also can be compressed as are to be tried with other
quality of wax sculptures (Bryce and et.al., 2015). As it is examined by various visitors that the
sculptures which are put in this museum are reflecting the same faces as that of actual person
sculptures. This it is useful to examine such amazing creativity and concept which is brought in
form of Madame Tussauds wax museum in London.
Financial viability: At the time of bringing such concept, Marie Tussand was not sure of the
success of such museum in such high scale. But by getting the good responses from the visitors
regarding such products, It is examined that the Madame Tussauds is financially strong and also
attract more tourist towards their business (Bhati and Pearce, 2017). Due to their different
concept which they bring in this museum attract the large population of the visitors towards their
business and by this they earn high profits not only by money but also by brand name.
The positive aspects of adapting this culture is that it retain the customer interest for
longer time period. By this aspects the economy of the country is also increased if they carry the
attractive places and satisfy the needs of the customer in better way. In respect of negative
aspects, they are damaging the nature in major ways in respect of making it more attractive for
tourists. By this it is the more expensive and also had to deal in certain aspects to retain their
interest for longer way.
Activity 4
Determining different visitor's management strategies
There are various strategies which is used by tours and travel operators to enhances the
business by managing the various activities such as :
5

 Cost leadership strategy: This is the major's strategy which is used by company to
enhance their business and also establish their business at large scale. Thus, by this
strategy they are offering the lower prices to their customer to attract their interests
towards such products and to enhances the company business for longer time period
(Naumov and Weidenfeld, 2019). By implementing this strategy, they can bring large
number of customer to their business and also enhance their interest to prefer such
business for next time as well. Differentiation strategy: By this strategy they can different the products and service
which they are offering to their customer can easily be compared. It results in comparing
all such services and then choosing the best one (Ren and Han, 2018). Thus, company
had to use such strategy to compare their business with other companies. By this
comparison they can evaluate the best scheme which is useful for the visitors to use such
scheme in more productive way.
 Supply strategy: This strategy is mainly used by company to supply the best products
which in resultant in comparison to other products. Thus, they supply the best room to
their customer in their demands if there is shortage of such room or no facility is
available by their supervisors to avail such rooms (Bowie and et.al., 2016). In such cases
to attract the interest of customer towards their business the supply strategy is the best
way to enhances the interest of customers towards their scheme which they are providing
for more benefits.
Thus, by adapting various strategy which is used by company to attract the interest for
visitors towards their services they had to make such strategy to retain the interest of customers
for longer time period (Duignan and Wilbert, 2017). Thus, they had to maintain the sustainability
in the London and partner company to retain the interest of visitors. It is the basic aim of the
company to address the services which are demanding by the visitors or to avail the best prices
for such services as they had to enlarge the own country business and also generate maximum
economy to avail the best services to their customers for future growth.
In such cases the sustainability usually happened by providing the best services to the
travellers regarding the services which are providing by the London and partner company
(Mason, 2015). Such services are relating to giving the more accurate reviews regarding the
traveller package and also the negative impact of any incidents happens at that place. The visitors
6

are more sustainable to that company if they find the more accurate places which is displayed in
the online sites or offering by the company at the time of planning the holidays by visitors. Thus,
to brings innovation and creative at the travel and tourism are more relevant nowadays and they
usually attract the interest of visitor towards such services which are offering by the company
(Ram, Björk and Weidenfeld, 2016). There business relating to marketing had also impacted on
maintaining the sustainability of the visitors in the company and they prefer their services if they
are visiting to UK again in their next vacation.
CONCLUSION
From the above study it is to be concluded that customer are the boom of the country and
it is also examined that travel and tourism sectors are to be considered as one of the top earning
business which bring more business to the company if they plan their business in more accurate
manner. This report is mainly based on London and partner company and also they use various
strategies to attract the interest of customer towards their services. There are many activities
which is to be discussed in respect of attracting and sustain the visitors thus it requires proper
planning and management techniques which is used to enhance the visitors to visit such places
again. By this strategy which is used by London and partner in business they mainly focused on
enhancing their own country economy and generates profits for longer time period.
7

REFERENCES
Books and journals
Albrecht, J. N. ed., 2016. Visitor Management in Tourist Destinations (Vol. 3). Cabi.
Barron, P. and Leask, A., 2017. Visitor engagement at museums: Generation Y and ‘Lates’
events at the National Museum of Scotland. Museum Management and Curatorship. 32(5).
pp.473-490.
Bhati, A. and Pearce, P., 2017. Tourist attractions in Bangkok and Singapore; linking vandalism
and setting characteristics. Tourism management. 63. pp.15-30.
Bowie, D. and et.al., 2016. Hospitality marketing. Routledge.
Brańka, S., Coca-Stefaniak, A. and Plichta, J., 2016. City centres as places for strategic
cooperation through active city management–the significance of trade entities. Scientific
Annals of Economics and Business. 63(1). pp.125-133.
Brunt, P., Horner, S. and Semley, N., 2017. Research Methods in Tourism, Hospitality and
Events Management. Sage.
Bryce, D. and et.al., 2015. Visitors' engagement and authenticity: Japanese heritage
consumption. Tourism Management. 46. pp.571-581.
Catahan, N. and Woodruffe-Burton, H., 2017, July. Strategically managing sustainable and
innovative business development in uncertain times: An exploratory study of Botanic
Gardens. In Academy of Marketing Conference.
Connell, J., Page, S.J. and Meyer, D., 2015. Visitor attractions and events: Responding to
seasonality. Tourism Management, 46, pp.283-298.
Duignan, M. B. and Wilbert, C., 2017. Embedding slow tourism and the “Slow Phases”
framework: The case of Cambridge, UK. In Slow Tourism, Food and Cities. (pp. 197-213).
Routledge.
Gholitabar, S., Alipour, H. and Costa, C., 2018. An empirical investigation of architectural
heritage management implications for tourism: The case of Portugal. Sustainability. 10(1).
p.93.
Jin, Q., Hu, H. and Kavan, P., 2016. Factors influencing perceived crowding of tourists and
sustainable tourism destination management. Sustainability. 8(10). p.976.
Mason, P., 2015. Tourism impacts, planning and management. Routledge.
McKercher, B., 2016. Towards a taxonomy of tourism products. Tourism Management. 54.
pp.196-208.
Moyle, B. D. and et.al., 2017. Assessing preferences of potential visitors for nature-based
experiences in protected areas. Tourism Management. 62. pp.29-41.
Naumov, N. and Weidenfeld, A., 2019. FROM SOCIALIST ICONS TO POST-SOCIALIST
ATTRACTIONS: ICONICITY OF SOCIALIST HERITAGE IN CENTRAL AND
EASTERN EUROPE. Geographia Polonica. 92(4). p.4.
Ram, Y., Björk, P. and Weidenfeld, A., 2016. Authenticity and place attachment of major visitor
attractions. Tourism Management. 52. pp.110-122.
Ren, W. and Han, F., 2018. Indicators for Assessing the Sustainability of Built Heritage
Attractions: An Anglo-Chinese Study. Sustainability. 10(7). p.2504.
Richards, G., 2016. Cultural tourism. In Archaeological Displays and the Public. (pp. 1-11).
Routledge.
Scarles, C., Casey, M. and Treharne, H., 2016. Enriching the visitor experience: Augmented
reality and image recognition in tourism. CAUTHE 2016: The Changing Landscape of
8

Tourism and Hospitality: The Impact of Emerging Markets and Emerging Destinations.
p.1177.
Smith, A. and et.al., 2015. Assessing the impact of seasonal population fluctuation on regional
flood risk management. ISPRS International Journal of Geo-Information. 4(3). pp.1118-
1141.
9